I’m an eCommerce strategist who helps product-based businesses cut through the noise and focus on what actually drives growth… using data-backed strategies that increase revenue without adding more to your plate.
I’ve spent 25+ years in the retail industry, owned a multi-6-figure brick-and-mortar boutique, and was the sole operator of a 7-figure eCommerce store. I know what it’s like to be buried in your to-do list while revenue stays flat. Let’s fix that.
Most product-based business owners get stuck because they’re constantly being told to do more… without any clarity around what actually makes sense for their business.
When everything feels important, nothing gets done well.
I help you identify what’s actually driving results for your eCommerce business and focus your time and energy where it will have the biggest impact. The result? Sustainable growth with a shorter to-do list and more confidence in every decision you make
Sound like what you need? Here’s how I can help →
Whether you want ongoing support and community, strategic direction for a specific challenge, or self-paced learning you can implement on your own…
I have an option that fits where you are right now.
Ongoing eCommerce coaching for product-based business owners who want clarity and consistent growth.
The Lounge is an eCommerce marketing membership where you get the clarity, strategy, and support to grow your store profitably… without the overwhelm.
Best for:
Store owners who want continuous support, clearer priorities, and a smarter long-term growth strategy.
Master the systems I use with my 1:1 clients. Designed specifically for product-based business owners who want to grow on their own timeline. Popular options:
Email Badassery: Build email automations that turn subscribers into revenue
Shopify Secrets: Technical training to master Shopify’s functionality and customize your store without a developer
SEO Badassery: Learn how to optimize your eCommerce site for search engines and AI
Best for:
Product-based eCommerce business owners who want proven, step-by-step strategies they can implement immediately.
If you need help diagnosing what’s holding your store back or deciding where to focus next, my consulting and audit services provide targeted, data-driven guidance without a long-term coaching commitment.
I’ll use your data and business goals to map out your best next steps with an actionable implementation plan.
You can take your plan and run with it, or (for select services) hire me to do the work for you.
Best for:
Established stores that want clarity, direction, a concrete action plan, and private support.
Start with a Strategic audit to diagnose opportunities for improvement… or done-for-you setup where I build your revenue-driving flows
Audit: Complete performance review + prioritized action plan to increase your email revenue
DFY Setup: I build your core email automations that make money on autopilot in your eCommerce email platform (Klaviyo, Omnisend, Drip, etc.)
Best for:
Brands with 1,000+ email subscribers who know email should be contributing more to your revenue.
Word on the Street:
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Hey Babe
After 20+ years in retail, owning my own brick + mortar boutique, and spending 3 years as the ONLY employee of a 7-figure eCommerce store…
I actually understand what it’s like to be an eCommerce entrepreneur doing all the things and wearing all the hats.
I created eCommerce Badassery so I could teach badass product-based business owners everything I learned along the way.
my best free resource
The eCommerce Badassery podcast gives actionable steps & strategies to grow the traffic, sales, & profit in your eCommerce store.
If what you’re doing right now was going to work, it already would have. The difference between staying stuck and seeing progress isn’t motivation… it’s action backed by a plan that makes sense for your business.
If you’re ready to stop guessing and start making decisions that move your business forward, this is where you do that.
The Edit is a weekly newsletter filled with stories, resources, and actionable takeaways you can use to grow your eCommerce business. Plus, I’ll send ya something special just for signing up.
