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eCommerce Marketing Strategy

Jessica Totillo Coster your eCommerce & Email Marketing Strategist

eCommerce & Email Marketing Strategist

Ready to GROW your traffic, sales & PROFIT?

I teach scrappy female entrepreneurs like YOU everything I learned the hard way… so you don’t have to. Ready to step into your badassery?

Feeling STUCK?

If you've been trying all the things… but your sales still aren't growing. If you know you're leaving money on the table but you're just not sure what to do next. If you're ready to FINALLY have someone show you the way… I've got you. Whether you join the Lounge membership or opt for 1:1 support you'll be on your way to finally feeling like an eCommerce badass. Keep scrolling to learn how we can work together.

The Lounge


A monthly membership for eCommerce business owners. Know exactly what to do next in your business based on your data, boost sales with our marketing blueprints, up level your skills in analytics, ads, SEO, email and more. Get direct access to your hosts and a community of other product-based business owners. It's basically the best damn place on the Internet for eCommerce entrepreneurs. 


How I Can Help

eCommerce Growth

Optimize Your Email Marketing Strategy

Whether you need my feedback on your existing email setup or a complete overhaul to your strategy, I can help you rock out your email marketing.

Up-Level Your Skill Set With DIY Learning

Self-paced courses designed to dive deep into specific tools & strategies that are a MUST for eCommerce business owners.

Dial in Your eCommerce Strategy

Work with me 1:1 to up level your eCommerce business. My most high-touch offer with direct access to me & unique to your needs. 

Hey Babe

I'm Jessica

After 20+ years in retail, owning my own brick + mortar boutique, and spending 3 years as the ONLY employee of a 7-figure eCommerce store…

I actually understand what it's like to be an eCommerce entrepreneur doing all the things and wearing all the hats. 

I created eCommerce Badassery so I could teach badass product-based business owners everything I learned along the way.

Jessica Totillo Coster | eCommerce & Email Marketing Strategist for Product-Based Business Owners
Jessica's Cat Gomez Looking at a Lightbox Sign that says you are a badass

as seen on

Jessica Totillo Coster on the eCommerce Masterplan Podcast

Word on the Street:



Dive right in eCommerce friend. With tons of free resources, you can start seeing results in your business like yesterday. Just don't forget to implement as you learn. 


eCommerce Badassery FREE Resource Library

Step 01

Resource Library

free guides & tools

eCommerce Badassery FREE Resource Library

Tools, guides & worksheets to help you grow your eCommerce business.

eCommerce Badassery Podcast with Jessica Totillo Coster

Step 02

Listen to the Podcast

drops Tuesdays

eCommerce Badassery Podcast with Jessica Totillo Coster

The place for scrappy female entrepreneurs to grow their traffic, sales, and profit.

Step 03

Find the Best Tools

my favorite apps

My tried & true favorite software for eCommerce business owners

About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants