Jessica Totillo Coster eCommerce Badassery

Hey, I'm Jessica

An eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs.

I’ve been helping other people build their retail and eCommerce businesses for the last 20 years in the corporate world. I’ve worked with tons of fashion retailers, owned my own multi-six figure clothing boutique, and most recently I worked at a popular retailer slinging dildos on the internet + learning from top consultants in the digital marketing industry. 

Yep, you read that right.

Enter eCommerce Badassery

In the last few years I’ve realized that while I love what I do, I really wanted to support small business owners and bootstrapping entrepreneurs. The ones who put blood, sweat, and tears into their business because they’re so damn passionate about their product. The ones who started from their kitchen tables and feel like if they just had someone to guide them along the way they KNOW they can make an impact on the world. Those are my kinda people + I find tremendous fucking joy in teaching them and supporting them in making their dreams a reality.

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Why I do It


I completely geek out over everything retail, eCommerce and Marketing.


I want to surround myself with and support other scrappy entrepreneurs who are on the same path.

The Challenge

I find pleasure and satisfaction in solving problems and leveling people up. 

Financial Freedom

Yep, I said it. And so should YOU. Money is not a dirty word. It’s a tool to do great things.

Fun Facts

A native New Yorker living in Los Angeles. I tell it like it is, I keep it real and get shit done. I escaped the snow in 2011 but miss being surrounded by Italian food everyday.

Jessica Totillo Coster in Voyage LA
Ready to get shit done? Let's do this!

Work with me

Get Ecommerce Help

1:1 strategy and guidance to plan the next step to leveling up your online store. Have questions? I’ve got answers. Dedicated one-on-one time to dive deep into whatever you’re struggling with.

Get Email Marketing Help

Start making more money from your email marketing. Whether you need a complete overhaul, a quick strategy session or anything in between consider, me your email marketing fairy godmother.