ai Brand Brief

Teach AI to Write Like You & Transform Your Content Game... in Just 24 Hours

The AI Brand Brief is a step-by-step program that takes a deep dive into your perfect customer and teaches you how to train your favorite AI tool to create authentic, on-brand content, in a fraction of the time. With the right guidance, AI becomes your ultimate tool to streamline content creation and scale your marketing without the headache.

It’s All Possible

You've Got This

Screenshot of a review that says: I loved how easy this was to follow, the organization was intuitive, and the prompts were thorough. It’s full of details, extra tips, and examples that were helpful too. I’ve been using Chat GPT for a few years, and have been feeling like my voice got lost along the way, and that our content has been missing the mark. When I made it to the ‘Big Prompt’ and set ChatGPT up for its test, I seriously almost cried at how different the output was compared to what I usually get. I was shocked at how much it sounded like me. Again, a welcome change from the fluff and flowery gunk I’ve been posting just to check a box. This is going to be a huge time saver, not just for editing but for coming up with content ideas that our audience might actually read and connect with. Feeling excited about starting the New Year with my old voice back. Thank you!

Sound Familiar?

Here's the TRUTH...

Hey, I'm Jessica

I spent 2 years secretly hating on AI because the content I created with it always sounded like trash.

It didn’t matter how many prompts I got online, tips I followed from “experts”, or which tool I used—none of them could truly capture my voice. 

Then I learned from a mentor how to train it and I was blown away by the results.

Not gonna lie.. I’m kicking myself for not taking the time to dig into it sooner. 

Jessica Totillo Coster eCommerce Badassery

I fell into the trap of looking for the quick fix ultimately deciding my voice was so unique there was no way a bot could mimic me. I’m so glad I was wrong.

I developed the AI Brand Brief so I could teach product-based business owners how to do the same

Don’t be like me — stop making things harder than they need to be and finally learn how to make AI a kick-ass content creator.

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you don’t have to do it all

The Power of
Consistent Content

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Wouldn't it be
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Content Matters

Every piece of content you create is an opportunity to make sales

introducing

The AI Brand Brief

  • A step-by-step prompt guide to define your brand voice & make ChatGPT your content-creating sidekick
  • A Brand Brief template to save all the juicy content your bot creates—easy access for you and your team
  • Video walkthroughs for each section so you can see the process in action
  • Advanced tips, tricks & instructions to use with AI for all your content creation needs

Make AI Your Marketing Side-kick

Here's What You Get:

Customer Clarity Workbook

Get crystal clear on your perfect customer with deep-dive prompts designed to uncover what truly matters to them and sparks their desire to buy.

By leveraging AI to develop a comprehensive customer profile, you’ll go deeper than ever—revealing insights that even the best brainstorming sessions might miss.

Brand Voice Workbook

A step-by-step process that uncovers your unique writing style, complete with your go-to phrases and favorite pop-culture references.

By the end, you’ll have easy copy-and-paste instructions to feed back into AI whenever needed for consistent, on-brand content every time—no guesswork required

Product Positioning Workbook

A step-by-step guide to crafting powerful, tailored positioning statements highlighting exactly why your products are the perfect solution for your customers.

Using insights from your deep customer profile and features-to-benefits breakdown, this playbook helps you unlock the exact angles that resonate most

Content Ideas Workbook

With step-by-step prompts, you’ll tap into ChatGPT’s potential to brainstorm big ideas and dive into the details—without wasting time on content that falls flat.

Whether you’re planning your next email, social post, or blog article, this workbook ensures your ideas resonate and keeps your audience coming back for more.

Brand Brief Template

A done-for-you system to organize and store your AI responses so you can copy, paste, and retrain ChatGPT whenever you need—think of it as your brand’s ultimate cheat sheet.

Whether you’re chatting with AI or need to onboard a team member—the Brand Brief template will be the go-to resource for all your brand’s messaging, tone, and customer insights, ensuring consistency and clarity every time.

“Hot Takes” Generator

Learn how to prompt ChatGPT to deliver bold, conversation-starting ideas about your industry that position you as a thought leader. While there’s a place for “basic” content in your strategy, “Hot Takes” are what help you break through the noise. 

“Hidden” Prompts

Unlock the “hidden” commands that take your prompts from simple to strategic.

These powerful building blocks help you fine-tune AI responses, giving you results that are sharper, more tailored, and better aligned with your needs.

AI Trouble Shooting Guide

Even the best AI tools can miss the mark sometimes. Whether your AI assistant is delivering generic fluff, veering off-topic, or just not quite nailing your vibe, this guide has you covered.

With this troubleshooting guide, you’ll have the tools to turn AI frustrations into opportunities, making ChatGPT your most powerful (and least annoying) assistant.

What's it Gonna Cost Ya?

Less than you think!

$119

just $67

100% Risk Free

7-Day Refund Policy

If you purchase the AI Brand Brief and don’t find the content valuable email us within 7 days and we’ll issue you a full refund, no questions asked. 

Due to the digital nature of the product, this is a pretty generous policy and I’m happy to offer it especially because I know you’re likely new to me. 

Are You Leaving Money on the Table

Why Content Matters

Focus is Your Friend

Go All In & See Results

Frequently Asked Questions

WHAT THE FAQ?

Will this work for product-based business?

Yes! This was created specifically for product-based business owners! While I learned from someone who teaches course creators like me, I adapted the process to work for physical products.

If you are a service provider, coach, or course creator… while this will still be valuable I recommend checking out Gemma Bonham-Carter. She builds specifically for business owners like you.

Absolutely! This course is designed for beginners and experienced users alike.

Included in the course is a step-by-step workbook with every prompt you’ll need along the way. All you need to do is copy and paste!

Once you train the AI on your customers and your brand voice you’ll be able to be able to create everything from engaging emails to social posts, and website content like product descriptions and even SEO content!

For best results you’ll need samples of your writing, so it might take you a bit to gather those materials, but it will only take you a couple of hours to go through all the prompts.

All you need is access to your favorite AI tool,samples of your writing,  and a willingness to learn. I’ll guide you through everything else.

Nope! This course is specifically designed to help you create amazing content without needing to be a professional writer. AI takes care of the heavy lifting for you.

Yes! The course is beginner-friendly, with clear instructions and step-by-step guidance to make the process easy and approachable.

What if my brand voice is unique? Can AI really replicate it?

Yes! This course teaches you how to train AI to understand and replicate your unique brand voice, so your content feels authentic and personal—not generic.

Believe me, I get it. I hated on AI for the longest because I couldn’t get it to write like me. I thought I was too cool for AI

Turns out I was just doing it wrong!

When trained properly, AI can produce high-quality content that reflects your voice and connects with your audience. You’ll learn exactly how to get the best results in this course.

Me too! It wasn’t until I went through a process similar to the one that I’m teaching that I was able to create good content with AI. 

All the “expertly crafted” prompts I found on the Internet didn’t help either. 

This is a unique process that focuses on training the AI on the foundations of your business so the output is always tailored to you.

No. Email Badassery is not included in the Lounge Membership.

Once you complete your email automations, the Lounge is a great place for ongoing high-level marketing strategy support.

If you purchase the AI Brand Brief and don’t find the content valuable email us within 7 days and we’ll issue you a full refund, no questions asked. 

Due to the digital nature of the product, this is a pretty generous policy and I’m happy to offer it especially because I know you’re likely new to me. 

That said, do me a solid and don’t ask for a refund after downloading everything just because you can. I’ll still honor it, but it ain’t cool and it’s bad karma anyway.

Let it be Easy

Content Doesn't Have to be a Source of Overwhelm

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© 2026 ECOMMERCE BADASSERY, LLC | JESSICA TOTILLO COSTER

DISCLAIMER: While the content included in this product and on this website is created from experience and previous results there are no guarantees that this will work for you. As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation.

This website is not part of the Facebook website or Facebook Inc. Additionally, this site is not endorsed by Facebook in any way.

Facebook is a trademark of Facebook, Inc.

About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants