Already have an ideal customer avatar? Let’s talk about how to actually use that information in your marketing and all your business decisions. Sure, it’s cool to know where she lives and what she does for a living, but how do you use that information to your advantage?

Today we’re digging deep into how to actually craft that avatar, how to use it in your business, and why you should be going through this process on a regular basis. People are always evolving so messages that resonated with her yesterday may not resonate with her today.

It’s a new year eCommerce friend! That means new goals and new plans! While 2020 might have caught us all by surprise it doesn’t mean we can’t try our best to stay focused on continuing to chip away at those goals we have for the new year. 

In this week’s episode we’re going step by step through how you can set and manage your own business goals and how to break them down so you can actually achieve them. 

This week’s guest is the real deal — not only in her knowledge and ability to support product entrepreneurs but also in her support as a trusted biz friend. Her name is Maureen Mwangi and she is the brand growth strategist behind some of America’s most beloved brands like L’Oreal, Chobani, Dove and Lay’s. In […]