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254. The Power of Community, Focus, and Releasing Expectations as a Creative with Jessi McNeal

254. The Power of Community, Focus, and Releasing Expectations as a Creative with Jessi McNeal

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Jessi McNeal… musician, artist, and now product-based business owner.

While selling pet ornaments was never part of her plan, it's proven to be the start of something special. Jessi's journey to creating and growing The Cheery Pet has been a familiar one, with ups, downs, and a whole lot of in-betweens. 

What I really love about her story is how laser-focused she is on building a business that supports the lifestyle she wants to live, and how even in times of struggle she keeps a positive attitude about it all. 

Tune in to discover how her local creative community was the start of the business she has today, how she increased her wholesale sales by 50% year-over-year, and why releasing the expectation of her creation allows her to continue to find joy in her craft.

Connect With Jessi | The Cheery Pet

The Cheery Pet Website

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The Cheery Pet Instagram

Jessi McNeal Music

Episodes & Links Mentioned

The Lounge eCommerce Marketing Membership

Hey, I'm Jessica

I support scrappy female entrepreneurs with actionable steps & strategies to grow and scale the traffic, sales & profit in their eCommerce businesses. 

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A monthly membership for eCommerce business owners. Know exactly what to do next in your business based on your data, boost sales with our marketing blueprints, up level your skills in analytics, ads, SEO, email and more. Get direct access to your hosts and a community of other product-based business owners. It’s basically the best damn place on the Internet for eCommerce entrepreneurs. 

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About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants