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Struggling to Grow Your Online Store?

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Are You Struggling to Grow Your Online Store? 

Are you ready to take your eCommerce business to the next level? If you’ve hit a plateau in your eCommerce business or just can’t seem to make the money you’d hoped, don’t worry – I’ve got you. I’ll do an end-to-end audit of your online store and business and leave you with an actionable step-by-step plan to grow your business and make more sales.

Are You Overwhelmed Trying to Do All The Things?

Are you tired of trying to learn it all on your own watching countless videos, reading every article and asking questions in Facebook groups?

  • Are you unsure what to do next or where to focus your precious time?
  • Are you trying to do Facebook ads, Instagram and Email Marketing but not seeing any sales?
  • Are you struggling with what type of content you should create for your product based business?
  • Are you sick of working with “marketing gurus” that don’t seem passionate about you and the success of your business?
  • Do you wish you just had someone to lay it all out and tell you what to do next and where to focus your time?

Hi, I'm Jessica Totillo Coster

eCommerce Strategist for product entrepreneurs & online boutique owners

Hey There!

You deserve someone to show you the ropes.

I’ve been running retail and eCommerce businesses for the last 20+ years. Working for companies large and small, I’ve had the pleasure to learn from the top consultants in their field, finding wild success and making huge mistakes.

All this experience puts me in a unique position to show you the ins and outs of big time businesses, cut to the chase of what actually matters, and give you the path to success.

I can’t wait to work with you!

Audit Benefits

The eCommerce + Business Audit is more than just an action plan.

  • Get a complete picture of your eCommerce business and how all the pieces fit together.
  • Figure out why your business isn’t as successful as you’d hope and where to focus your time.
  • Learn the strategies and tactics big businesses are using to crush it in their online stores.
  • Gain the confidence to know exactly how to analyze your business and make educated decisions moving forward.
  • Get all marketing aspects of your business analyzed for what’s working, what’s not and have an actionable plan to work towards that will generate sales!

What You Get

The eCommerce + Business audit includes 1:1 guidance, tools, and how-tos that will take your online store to the next level.

  • Receive a step-by-step action plan tailored to your business and unique situation so you know exactly what you should focus on next. Plus, I’ll create a personalized task management board to keep you organized and on track.
  • Get my toolkit and action plan for analyzing the success of your business so you can make the right business decisions moving forward.
  • One-on-One recorded phone call + screen share to review and walk you through my findings and action plan.
  • Content ideas for your unique business.
  • An invitation for additional support in executing your individualized plan.

Who It's For

The eCommerce + Business audit is perfect for you if you're committed to do the work and are ready to launch or grow your online store.

  • You’re ready to invest in your business but you don’t know where to start; you just know you want to make more sales.
  • You’re tired of guessing and feeling overwhelmed and you just want to focus on what’s important.
  • You want to build a brand so you can build a community of raving fans that keep buying from you.
  • You don’t want to rely on ads to make every sale because you know it’s not sustainable + you’ll end up broke.
  • You want to understand email marketing and the best strategies to sell your product online.
  • You’re willing to do what it takes to create a website that converts want
  • You’re ready to start showing up for your business so it will show up for you.

Word on the street...


How Does It Work?

1. Apply to Work With Me

Due to the time commitment & nature of this service, I cannot take on all clients. Please fill out the form thoughtfully so I can determine the best next steps for your unique situation. 

2. Discovery Call

After your form is complete and I’ve had a chance to review we’ll set up a 30 minute call to determine if this is the best fit for you at this time.

3. Book Your Audit

Once we’re ready to move forward with  the eCommerce Audit we will schedule out the kick-off of your audit and confirm what access I will need to complete it. 

eCommerce audit

Frequently Asked Questions

[accordion title="What if I haven't started my business yet, is this the right program for me?"] Yes! If you haven't started your business yet, we'll dig into your goals and I'll create an actionable plan and roadmap for you to follow for your launch! [/accordion] [accordion title="What is an eCommerce Audit?"] It starts with a high-level look into your entire eCommerce business and an overview of what you’re currently doing to figure out what’s working and what isn’t. The next step is a deep dive into each touchpoint of your customer’s journey like how they get to your website, what they see when they get there, and what happens after they leave. This will include everything from your website design and product descriptions to your marketing programs, content, SEO strategy and more.[/accordion] [accordion title=" What do I receive after your audit?"] After I complete your eCommerce audit I will deliver a walkthrough of my findings over a 2-hour screen share session and a step-by-step action plan for you to follow. I also create a task management board for you and prioritize your tasks, provide you with reporting templates to use in your own business so you can make data-driven decisions moving forward on your own, and a recording of our call. [/accordion] [accordion title=" What if I need help implementing your action plan?"] I’m here for you! After we review your action plan there will be an opportunity for you to hire me to complete the work for you. All the work I do comes with a screen recording session where I walk you through what I did and how to do it. If there’s something I don’t have the skills to implement I can source someone who will through my network of trusted professionals. If you are able to implement the action plan yourself and just need coaching and accountability, I also offer ongoing coaching packages to support you on your journey. Investment starts at $500 [/accordion] [accordion title=" What Happens After I Purchase a Session?"] After you complete your purchase you’ll receive a client intake form. It’s important you take the time to fill out this form thoughtfully and completely so I can best serve you, your business, and your unique situation. Once the form is complete you’ll receive a follow-up email with next steps including the platforms I’ll need access to in order to properly conduct your business audit. [/accordion] [accordion title=" How Long Does the Audit Take?"] This will depend on a number of factors, but generally takes 2 weeks for me to complete. It is more important that I take the necessary time to dig deep into your business and come out with the right action plan for you. My exact start date will depend on when you are able to get me all the necessary access. [/accordion]


  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who I'm NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants