I have a few updates that I’ve been wanting to share with you, so today’s episode is a bit of a mixed bag… let’s call it a round. We’ve got some tech updates, some marketing updates, and even a very new and exciting change to one of my courses that I’m kicking myself for not thinking of sooner.
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Email Badassery Live Course Updates
We’re going to start with changes to Email Badassery. If you’re not familiar, Email Badassery is where I take my same process for doing done-for-you email automation set ups, which is essentially how I started eCommerce Badassery, and walk you through the system to apply to your business.
The end goal: you set up a suite of optimized email automations unique to your business, customer, and products using my system and you generate revenue on autopilot.
Up until now the course has been available with a self-study option, and then I had a co-hort style live course where you got group support from me for a 12-week period.
I honestly struggled to schedule and execute the launches for these and each time I launched it, inevitably there were people asking when the next time there would be a live round because that wasn’t the exact right time for them.
So… I changed the structure of the live course. Instead of being stuck with the static 12 week period, you can now join anytime until July and get 90 days of access to the live version of the course. That includes a private community to get all your questions answered, and bi-weekly live calls with yours truly. During your 90-day access period you’ll get a minimum of 6 live calls.
Enrollment will be cut off in July to ensure we don’t overlap into Q4.
The only real downside is it does kind of remove the natural urgency that comes with strict timelines… and as you know, urgency definitely helps people take action. I talk about using urgency in your own marketing all the time.
All that said, I’m excited to open this up to make it easier for you to finally optimize your email automations to better support all your other marketing activities.
Advertise Your Products on ChatGPT through Shopify Shop Campaigns
If you haven’t already heard, ChatGPT announced a couple months ago that retailers will now be able to advertise their products inside of ChatGPT. When this was first announced, ChatGPT made it clear that this would only be open to large retailers.
A bummer for small businesses, right?
Well, if you use Shopify you can actually advertise your products on ChatGPT through the Shop Campaigns functionality.
If you’re not familiar with Shop campaigns, these are performance marketing campaigns which just means you don’t pay unless you make a sale. Think of it more like an affiliate commission than an ad fee that’s based on impressions.
Klaviyo landing pages
Just a few weeks ago on the podcast I did an episode all about the latest updates that Klaviyo has been rolling out, including a feature I’ve been asking for since day one of using the platform, allowing customers to go through list and segment triggered flows more than once. So exciting.
Well, since that episode Klaviyo has released a bunch of other new features across all of their platforms, but that one I wanted to mention today because it’s specific to email is their landing page feature. This is different from their full page form feature.
I’ve had a couple people ask me what I thought of these and if they should use them instead of an embedded form on a Shopify page.
The short answer is no. I still recommend you use a standard Shopify page with an embedded form so that the page is on your own website for tracking, etc instead of using a Klaviyo URL.
Note: you can use a custom domain with these landing pages, essentially putting them on a subdomain, but I still don’t really recommend it. And
The only time I would really bother with this is if maybe you’re just launching your business and don’t have your website live yet, otherwise it’s just as easy to create a landing page on your website in my opinion.
Klaviyo has been making a lot of feature updates I recommend you keep your eye on.
Shopify’s Legacy Customer Accounts Being Depreciated
The last thing I want to touch on today is Shopify customer accounts. For the last couple of years they’ve been supporting both new and legacy customer accounts. The main difference between them is that legacy accounts allow you to customize the experience using the theme customizer – adding sections, etc. The new customer accounts don’t give you any customization outside of app extensions that you can insert. For example: widgets that show the customer reward program information, subscription information, etc.
I used legacy customer accounts with a client who was selling wholesale through her store and so we needed dynamic content we could show and hide in customer accounts based on whether or not they were a wholesale customer. That was super easy to do with the standard Shopify theme editor and section.
While they have supported both versions for a while, they did recently announce that Legacy accounts have been deprecated. New stores will only be able to use the new customer account experience.
They haven’t given an official date on when legacy customer accounts are going away, but if you are using them, I recommend you make the switch now. The good news is, it’s a pretty seamless process. If you have any customizations, you’ll just need to recreate them with app extensions instead of any code snippets that you copy and pasted. Otherwise it’s as easy as turning them on in your admin.
For my wholesale client, I’m using an app called Hubble. I’ve talked about it before on the podcast. This allows you to put banners and messages into your customer account pages and you can get started for free. They even allow one dynamic banner; where it only shows to customers with a specific tag for example; which is what I’ll be using for her wholesale customers.
If you have questions about this update, I recommend you ask sidekick.
