Your AI-powered, step-by-step system for building an email automation suite that turns subscribers into repeat customers and drives consistent revenue for your eCommerce store 24/7
You’ve built something amazing. Your store is making sales. You’ve got customers.
But here’s the thing nobody warns you about… every single dollar you’re making right now depends on you showing up. Running ads. Posting content. Hustling on social.
WHEN YOU STOP… THE SALES STOP.
What if your emails could do that work for you — bringing in sales at 2am, on a Tuesday afternoon, on a random Wednesday while you’re at the beach with your kids?
That’s not a fantasy. That’s email automation done right.
Let’s get real for a sec. You’re probably spending hours on social media, pouring money into ads, and crossing your fingers that the algorithm gods are feeling generous today.
Meanwhile, email is sitting right there — quietly being the highest-ROI marketing channel in existence. We’re talking $36-$42 back for every $1 you put in. And customers spend 138% more when the offer comes through email versus any other channel.
Not social. Not PR. Not even paid ads. Email. Every. Single. Time.
And here’s the part that should really make you pay attention: social media and ads? You’re renting that audience. The platform owns them.
One algorithm change, one account restriction, one bad ads manager month… and poof. Your traffic disappears.
Your email list? That’s YOURS. Nobody can take it away, throttle your reach, or charge you more to talk to your own damn customers.
Now here’s the kicker… you’re probably already collecting emails. You’ve got a pop-up, maybe a discount code, a little “join our list” in the footer. But collecting emails and actually CONVERTING those people into paying, repeat customers? Two very different things, friend.
When it comes to automations, the size of your email list doesn’t matter all that much.
While the more people you have running through your email flows the more money you can make…
Even eCommerce businesses with small lists can generate thousands of dollars a month on auto-pilot.
Plus, having optimized automations from the beginning means you’ll make more from every subscriber as your list and business grows.
Okay but let’s be honest about what “tried email” or “have automations” actually looks like for most eCommerce business owners…
You grabbed the default templates from Klaviyo. Maybe followed a basic tutorial. And now? They’re just doing the bare minimum, while you wonder why email isn’t moving the needle.
No shade — that’s where most people start. But those plug-and-play templates and free strategies are built for everyone, which means they’re optimized for no one.
They don’t account for your customer’s buying behavior, or your product cycle.
Email Badassery teaches you how to think strategically about every single flow — so your emails don’t just exist, they convert.
I feel you. Creating any kind of “salesy” content makes you feel like you need to be a wordsmith to be impactful.
I used to think that too.
But the truth is, you don’t need to be Hemingway. You need a deep understanding of your customers and a proven framework that does the heavy lifting for you.
That’s exactly what you get inside Email Badassery. Plus a suite of AI tools that help you craft the journey and write your emails for you.
That’s feeling of overwhelm and being stretched super thin… that’s exactly why you need email automations.
Email isn’t another thing on your plate. It’s the net that catches everything your other marketing efforts miss.
The ad someone clicked but bounced on, the customer that hasn’t shopped in awhile, the shopper who didn’t complete their order… email catches all of them.
You’re already doing the hard work of getting people’s attention. Without email, you’re letting most of those people slip right through the cracks. Email isn’t extra work — it’s what makes all your other work actually pay off.
Plus, with the help of the AI tools and strategy you get in the course, you can do it much faster than trying to figure it out on your own.
Your email system works 24/7 — turning browsers into buyers and generating sales while you sleep, travel, or just... live your life.
Every abandoned cart, new subscriber, and returning customer is automatically nurtured and converted — no work required.
Your emails become the net that makes everything else — ads, social, SEO — work harder and convert better.
That’s exactly what a strategic email system does. Check out the results from these businesses… large and small.
At my previous day job – a 7-figure eCommerce business selling d*ldos on the Internet (true story + not as raunchy as it sounds) … email wasn’t just a marketing channel. It was THE marketing channel.
We couldn’t run paid social ads. We were shadow-banned on social media. and we were limited in all sorts of other marketing strategies… So I had no choice but to figure out email… and get really, really good at it.
And I did.
$300K+ per year — just from email.
But here’s the thing — I didn’t get there by relying on the default templates that came with my email platform or some random swipe files I found on the Internet.
I got there by obsessing over the customer journey.
Every single flow I built started with one question: what does this person need to hear, right now, to take the next step?
Not “what’s the best practice.” Not “what does the Klaviyo blog say to do.” I went deeper than that. I studied how my customers actually behaved — when they bought, why they came back, where they dropped off — and I built flows around their experience, not some cookie-cutter playbook.
That's the difference between emails that exist and emails that convert.
And if I could do that all as the only employee of the eCommerce division wearing ALL. THE. HATS. (I told you I know what it feels like to be you)
Even the most overwhelmed solopreneur can do it too.
That’s why I teach eCommerce business owners the same step-by-step system I used inside Email Badassery.
One student saw email revenue jump 219% after what she learned.
Another STOPPED posting on social media to focus on her email automations (and SEO) instead, and her sales increased 40% even after spending a full week and a half completely off the grid.
You don’t need a massive team or endless hours. You need a proven system that works behind the scenes so you can grow your revenue AND your life.
I started eCommerce Badassery to show small business owners the power of email marketing and how to make more while doing less.
A suite of strategic, conversion-optimized email automations is the first step to finding freedom in your business…
… and I hope you’ll let me help you create them
It’s All Possible
If you’re like most clients & students I work with you want to make more while doing less. Well, automated email marketing is the first step in making that happen. Having a kick-ass suite of automated emails means your customers get the exact message they need… when they need it. And YOU get to generate sales on auto-pilot with doing all the heavy lifting.
introducing
Your Automated Email Suite is Gonna Be Epic
Before you write a single email, we’re laying the groundwork. By the end of this module, you’ll know your customer inside and out — and have everything you need to create emails that actually resonate.
Time to create email templates that look incredible AND convert — the ones you’ll use over and over again for every flow you build.
Your emails can’t make money if no one’s going through them. This module gives you a clear, actionable plan to grow your list with the right people — not just anyone with an email address.
This is where the magic begins. You’ll map out the big-picture strategy for every email automation in your system — built around YOUR customers, YOUR products, and YOUR business.
Now the build begins! In this module, you’ll build all the forms you outlined in module 3, fully optimized and ready to grow your list.
This is the big one. You’re turning all your strategy and planning into a fully functioning email automation system — the one that’s going to work for you around the clock.
Building an entire email automation system sounds like a LOT… because it is. But that’s exactly why I built the Bot Brigade.
These are custom AI assistants baked right into the course — trained on my frameworks and strategies — that help you accelerate implementation.
We’re not talking hours of staring at a blank screen trying to figure out what to write or how to structure a flow. We’re talking first drafts, strategic outlines, and conversion-ready copy… generated in minutes.
I’ve done my best to break down every step and give you all the tools you need to take action. But, every business comes with nuance and you might need a little help! Welcome to the Support Suite!
Inside the Support Suite you’ve got Jessi-Q — an AI assistant trained on the entire Email Badassery curriculum, my strategies, and my frameworks.
Think of her as your 24/7 coach who can answer questions, give feedback, and help you work through whatever’s tripping you up.
If you need additional support beyond what Jessi-Q can provide, submit your question through the inquiry form and I’ll post my answer inside the course. No question goes unanswered.
You’re just getting started & haven’t proven product-market fit yet.
You don’t sell a physical product or haven’t decided eCommerce is for you
You’re not willing to put in the work to set up your sequences (even with AI tools doing the heavy lifting)
You’re looking for weekly campaign strategy, not an automation strategy.
You just want someone to do it all for you (check out my done-for-you services instead — if applicable)
Enter your gross margin & average order value below. The calculator will show you how much additional revenue you’ll need to generate from email to make your money back
100% Risk Free
If you purchase Email Badassery and don’t find the content valuable email us within 7 days and we’ll issue you a full refund, no questions asked.
Due to the digital nature of the product, this is a pretty generous policy and I’m happy to offer it especially because I know you’re likely new to me.
That’s Not All
This cheat sheet is your ultimate guide to crafting emails that convert—fast. Packed with proven formulas, attention-grabbing hooks, and examples tailored for eCommerce, it’s like having a professional copywriter in your back pocket helping you create emails that connect with your audience and drive results.
Learn what types of content can be turned into blog posts to attract more organic traffic to your website. Avoid creating content that’s too generic and attracts looky-loos instead of buyers.
Take the guesswork out of content creation and scheduling with my favorite tech tools to streamline and simplify your content planning and strategy. Plus enjoy exclusive deals on a few of my favorites.
Email Badassery
If you hired me to do this work for you, it would cost a minimum of $10,000. That includes building the strategy, creating custom flows, writing the copy, designing the emails, and implementing everything in your email platform.
But with Email Badassery, you’re not just saving thousands of dollars—you’re getting access to the same exact strategies, tools, and templates I use for my done-for-you clients.
Here's What that Means for You:
You could spend $10,000+ to have this done for you… Or you can get everything you need to DIY with confidence—for just $997.
Yes, this was developed specifically for product-based businesses.
The only non-physical product this course would make sense for is if you sell multiple low-priced digital products and a consistent return customer rate.
No! The concepts and strategies we’re covering in this course can be applied to any eCommerce-focused email platform.
Admittedly, I know Klaviyo much deeper than most platforms so from a tech perspective I have more resources I can send you for those kinds of answers. But not being on Klaviyo should not stop you from joining.
The most important thing about your platform is that it is deeply integrated with your eCommerce platform and can store data about your customers including any product & purchase data, rewards data, and quiz answers if you have them.
While what you learn in this program can still be applied in a simpler manner to a non-ecommerce-focused platform such as Flodesk, it’s just not robust or integrated deeply enough with eCommerce platforms for you to implement all the strategy or get full value.
If you’re extra budget conscious about the email platform you choose, first I would challenge you to consider your email platform an investment, much like this course. As long as you’re generating consistent traffic to your store, there’s no reason why you shouldn’t be able to cover the cost.
That said, if you want a more affordable email platform, I would recommend Shopify Email over Flodesk for eCommerce.
While this is a strategy course (not a tech course), on each flow strategy sheet I provide you will the recommended triggers, filters, and delays.
These will be in “Klaviyo Terms” but are applicable to most eCommerce platforms.
I do also provide some tutorials/documentation for more advanced strategies across multiple eCommerce email platforms.
That depends. As important as optimization is, you still need people moving through your flows for them to do their job.
Some people can make their investment back in a week, others might take a couple of months.
While there are too many variables across businesses for me to give you the exact lift you can expect, the ROI calculator above will show you how much additional revenue you need from email to cover your investment.
When I do a complete done-for-you email automation set up for a client, it takes me about 40 hours.
I recommend you give yourself a little more time since you’re learning the system, say about 50 hours from first brainstorm to all flows live.
For the LIVE version of the course, that’s about 4 hrs per week.
I’d also consider how you can assign your time to work on the project.
For example: Do you want to block off 2 weeks on your calendar, spend 1 full day per week, or is it 1 hour a day in the mornings?
No. Email Badassery is not included in the Lounge Membership.
Once you complete your email automations, the Lounge is a great place for ongoing high-level marketing strategy support.
In addition to the built-in AI tools to help you execute and implement as quickly as possible, you also have access to the support suite.
The support suite includes Jessica-Q – an AI bot trained on all the curriculum in the program, including my strategies and frameworks.
If you can’t get the answer you need from Jessi-Q, you can submit a question to be answered directly by me.
If you prefer additional support and accountability, you can join the VIP Live version of the course which includes 90-days of live support in a private community with 6 bi-weekly live group calls.
You will have forever access to the course curriculum, and will automatically receive any updates to the course.
If you opt to join the LIVE version of the course for additional support, you’ll have access to that for 90 days.
After your live access expires, you’ll still maintain access to the course and the support suite.
I do not offer a payment plan, but you can check out with BNPL apps such as Klarna, Afterpay, etc.
If you purchase Email Badassery and don’t find the content valuable email us within 7 days and we’ll issue you a full refund, no questions asked.
Due to the digital nature of the product, this is a pretty generous policy and I’m happy to offer it especially because I know how valuable the program is.
That said, do me a solid and don’t ask for a refund after downloading everything just because you can. I’ll still honor it, but it ain’t cool and it’s bad karma anyway.
If you’ve made it this far, I don’t think you need me to convince you that email works. You already know that. And I don’t think the investment is what’s holding you back either.
I think it’s the voice in your head saying “but what if I can’t pull this off?”
Maybe you’ve bought courses before and never finished them. Maybe you’ve started setting up email flows and abandoned them halfway through. Maybe you look at other brands crushing it with email and think “that works for them, but my business is different.”
I get that. I too have spent money on courses that are sitting in my digital graveyard. I have half-finished products,
Here’s the good news. I built Email Badassery for students just like you.
Intentionally built to walk you through the process step-by-step, with AI tools to speed up the process. No wordsmithing required.
You already built a business from scratch. That’s the hard part. This? This is just the next step.
Let’s rock out your email together.
© ECOMMERCE BADASSERY, LLC | JESSICA TOTILLO COSTER
DISCLAIMER: While the content included in this product and on this website is created from experience and previous results there are no guarantees that this will work for you. As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation.
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