Email Badassery

Make MONEY While You Sleep

Email Badassery is your step-by-step guide to creating a kick-ass email automation suite that sends the right message, to the right customers, at the right time.

Learn how to craft journeys and messages that turn subscribers into customers and keep them coming back again and again.

The power of email marketing

Every email you send is an opportunity to make sales

Sound Familiar?

Here's the TRUTH...

Hey, I'm Jessica

At my previous day job; a 7-figure eCommerce business selling d*ldos on the Internet (true story + not as raunchy as it sounds) … email was our bread and butter.

I had no choice but to get good at it because we couldn’t do paid social media advertising and we were limited in all sorts of other marketing strategies. (I 100% believe that shadow-banning is a thing)

Once I dug in I was generating $300k+/year just from email!

And email wasn't the only thing on my plate. For the first 3 years I was the ONLY employee. When I say I understand what it feels like to be you… I mean it.

I was sending 3-4 emails per week to 150k+ subscribers, with eCommerce and 13+ individual store locations to consider… while wearing ALL. THE. HATS.

That's when I developed the strategies I'm teaching you in Content Badassery ⚡️

Imagine I didn’t have to oversee big integration projects, or spend more than half of my working hours in meetings (corporate life, am I right?)

If I can generate 20-30%+ of 7-figures while half-assing this strategy… imagine what you could do if you put your whole ass into it? 😉

The Power of Email Marketing

You Can See Huge Growth Just With Email

Screenshot of a win from a student that reads: just wanted to share that our email revenue tripled last year compared to the previous year! Went from 54k pounds to 150 something, Incredible. All thanks to the lounge and the info available. Thanks so much

Wouldn't it be
COOL if you...

It's All Possible

You Can TOTALLY Do This

If you're like most clients & students I work with you put way to much pressure on yourself and overthink this email thing. It's just a human on the other side of that email address. All you gotta do is follow the strategy, get out of your own way, and send the damn email!


Content Badassery

  • 101+ Content prompts & 140+ subject lines you can rinse and repeat in your business forever
  • My tried and true system for creating a kick-ass email marketing calendar that turns your subscribers into repeat purchasers.
  • My 3-Pillar Content Framework to attract & convert your perfect customers on social media
  • Plus, a content repurposing system that lets you create 41 pieces of social content from 1 post!
  • Created specifically for physical product-based businesses

Your Email & Content Game is Gonna Be Epic

Here's What You Get:

Laptop Mockup of 101+ content prompts for physical product-based businesses that can be used for email and social media

101+ Content Prompts

Mix, match, and re-use for endless content ideas. Prompts include examples of how they can be applied to different types of products, what platforms they’re best for (email/social), and how they reach your specific content goals.

140+ Subject Lines

140+ Subject Lines: Plug & play so they’re easy to adapt to your UNIQUE business and re-use over and over again – you may never need a new subject line again. Organized by category (value, promo, etc.) and type (humor, solutions, etc) you’ll be able to sort and filter to find the perfect subject line for your next email. They’re likely to spark some content ideas too!

200+ Seasonal Ideas

Words & phrases you can mix & match to create timely subject lines to connect with your audience throughout the year. Broken out by season (Winter, Spring, Fall, Summer) and holidays (Easter, Cinco de Mayo, Mother’s Day, etc.)

Email Marketing Strategy

If you struggle to create and maintain an effective email marketing calendar the S.T.A.R. Method was created for YOU. It’s the EXACT process I used to send 3-4 emails per week to over 150k subscribers while wearing ALL. THE. HATS. at my previous day job. When I say I understand how it feels to be you – I do.

Desktop mockup of Content Badassery by Jessica Totillo Coster - Build your content strategy

Tailored Content Strategy

Learn my 3-pillar content system (The G.I.N. Method) that simplifies your social media strategy. You’ll develop your own UNIQUE content strategy that serves your audience and your business. I’ll show you examples I created for clients so you can see how this concept applies to your unique business and products.

How To Come up With Content Ideas

Never feel the need to buy another set of content prompts again! Use my content brainstorm worksheet to learn how to come up with content ideas to connect with and convert your subscribers into paying customers. The prompts on this sheet are based on deep buyer psychology and conversion copywriting.

Calendar & Content Planning Templates

I’m handing over my favorite systems for planning and organizing your content so you can stay consistent without the overwhelm. Provided in multiple formats so you can use the one that works best for your brain. They’re the same tools I created to manage all my content & email planning when I was managing a 7-figure eCommerce business.

What's it Gonna Cost Ya?

Less than you think!


just $47

100% Risk Free

7-Day Refund Policy

If you purchase Content Badassery and don't find the content valuable email us within 7 days and we'll issue you a full refund, no questions asked. 

Due to the digital nature of the product, this is a pretty generous policy and I'm happy to offer it especially because I know you're likely new to me. 

That's Not All

Check Out These Bonuses

Repurpose Like a Badass Masterclass

Stop reinventing the wheel with your content. Learn how to take one post/idea/concept and turn it into 40+ social media content ideas

Laptop mockup of Content Badassery by Jessica Totillo Coster - Blog Ideas for eCommerce Businesses

Blog Ideas

Learn what types of content can be turned into blog posts to attract more organic traffic to your website. Avoid creating content that's too generic and attracts looky-loos instead of buyers.

My Favorite Tech Tools

Take the guesswork out of content creation and scheduling with my favorite tech tools to streamline and simplify your content planning and strategy. Plus enjoy exclusive deals on a few of my favorites.

Content Badassery

Never Wonder What to Say in Email (or Social) Again!

Total Value: $1,100+

Regular Price: $97

Your Special Price: $47


Are You Leaving Money on the Table?

Why Email Matters

Here’s the thing. No matter how you slice it, email has the highest ROI of ANY marketing activity you can do in your business. The data says so. For every dollar you invest into email marketing, you can expect to make $40 back. That’s better than social media, better than public relations, and even better than paid ads.

Not to mention in today's noisy digital world, customers need multiple touchpoints before they buy + email serves as a catch-all for all your other marketing activities. 

At the end of the day… if you're not emailing – you're leaving money on the table.

Focus is Your Friend

Go All In & See Results

Got Questions

What the FAQ?

That’s okay! You can still make money from a small list! While generally speaking the bigger your list the more money you can make (simply because you have access to more people) NOT emailing your list, even when small will actually hurt you more than help you. 


If you don’t show up consistently in your subscriber’s inboxes they’re more likely to forget who are, ultimately unsubscribing, and you won’t have a chance to build the relationship or get enough touchpoints with them where they’re ready to buy from you. 

The short story is, no matter the size of your list you need to be confident in emailing them regularly. And the sooner you can build this skill, the better served you’ll be for the future.

Yes! This was created specifically for product-based business owners! If you are a service provider, coach, or course creator – this probably isn’t a great fit for you.

Content Badassery will work for any physical product-based business, no matter the industry or niche! The prompts and templates are plug & play meaning you’ll add in anything specific to your products and industry. 


I’ve also provided you with content examples across multiple industries (clothing boutiques, coffee, skincare, etc.) so you can see how these concepts apply to your unique business.

Not specifically. Before content badassery existed I released a Holiday Specific Content Bundle. To honor those who purchased that previous product these will remain separate. You can get your hands on the Holiday Content Prompts here.

Content Badassery does not include swipe files. Admittedly, I’m not a huge fan of swipe files and i try to avoid sharing them. I have found that very often swipe files are written in someone else’s voice and people struggle to adapt them to their own brand and personality. 


There is a reason there are writers have someone else edit their work. It really is two different skill sets and I personally, along with many of my students, find it easier to write from scratch vs. editing someone else’s swipe file. 


That said, there’s nothing to say I won’t add swipe files in the future.

Sort of… I do have an audio lesson inside where I talk about my experience working with AI content generators and my favorites after doing a pretty deep dive. 

That said, I’m still really getting the hang of it for myself… (I can’t get it to write in my voice) and I’m not going to teach something I’m not REALLY GOOD at. 

I haven’t given up complete hope and am actively learning from other people who have “cracked the code” so there may be something added in the future. 

At the end of the day though, while I appreciate AI content generators for what they can do, I feel about them kind of like how I feel about email swipe files. See the above question.

  • List of 101+ Content Prompts 
  • List of 140+ Subject Lines
  • List of 200+ Seasonal words & phrases to mix into your content
  • Blog Post Ideas: Content prompts that would work well as blog posts are noted


*These are delivered in 2 versions:  Notion Database & Google Sheets (choose your favorite) Also includes walkthrough videos so you know how the content is organized to quickly find what you’re looking for.


  • 3 Video Lessons: Creating your content strategy, Creating your email calendar, Repurposing Like a Badass
  • Examples of content strategies created for different industries/product categories
  • Tools & Worksheets: Email calendar planning template, content brainstorm worksheet, content planning template, 
  • Tech Tools: My favorite tech tools to help you in your email & content journey. 

As soon as you checkout I’ll send you an email with the necessary details to access the content.

Barring any major tech failures you’ll have it in minutes!

If you still haven't received your access after 20-minutes or so and have confirmed it's not in your spam or junk, you can get in touch by emailing support [at] eCommerceBadassery.com

You will have lifetime (of the product) access to the content and it’s updates!

I may update the prompts from time to time, and I’ll let all students know when that happens – but the beauty of this product is they are all plug and play and can be repurposed over and over again!

While some of the content will look familiar, the Content Prompts, Subject Lines, Holiday Phrases, and Repurposing Masterclass are all unique to Content Badassery.

If you purchase Content Badassery and don't find the content valuable email us within 7 days and we'll issue you a full refund, no questions asked. 

Due to the digital nature of the product, this is a pretty generous policy and I'm happy to offer it especially because I know you're likely new to me. 

That said, do me a solid and don't ask for a refund after downloading everything just because you can. I'll still honor it, but it ain't cool and it's bad karma anyway. 

It's Time for Some REAL TALK...

If you've made it this far down the page my guess is one or more of these things is true:

Guess what? So does every other eCommerce entrepreneur I talk to. You are the reason I created Content Badassery & it's gonna make your life so much easier while generating more sales.

It's time to prioritize your email marketing. Let's rock it out together!

Let it be Easy

Email Doesn't Have to be a Source of Overwhelm

eCommerce Badassery Logo White


DISCLAIMER: While the content included in this product and on this website is created from experience and previous results there are no guarantees that this will work for you. As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation.

This website is not part of the Facebook website or Facebook Inc. Additionally, this site is not endorsed by Facebook in any way.

Facebook is a trademark of Facebook, Inc.

About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants