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Jessica Totillo Coster eCommerce Badassery

Email Marketing Strategy

Ready to Make Money on Autopilot?

If you want a marketing machine that keeps working for you on autopilot then a well strategized email marketing plan is the answer. 

feeling stuck

Does email generate 20% or more of your revenue?

If not, you might be missing out?

Email marketing is the most misunderstood and under utilized marketing strategy out there; yet it drives the biggest returns. A series of automated messages that give the customer what they want, when they want it and makes you more money.

Jessica Totillo Coster in Voyage LA

email ninja at your service

Leave the email badassery to me

My full badassery email set-up package is perfect for you if you want a complete done-for-you marketing machine.

A complete soup to nuts service where you barely have to lift a finger. You get me the info + assets I need and I go on to craft the program. 

the process

The Process

connect - nurture - sell

email marketing strategy - deep dive

step one

Deep Dive

We'll take a deep dive into your business, your customer journey and what you're already doing in email marketing. This includes everything from where your customers are coming from to the design of your emails. 

step two

Create + Implement

Once I have a full understanding of your business and customer, we'll lay out everything we discussed in step one and create the blueprint for your program moving forward.
email marketing - create and implement
email marketing test and go live

step three

Test + Go Live

After each automations is set up I will test each one to make sure it is triggering and sending at the right time to the right people. 

step four

Campaign Strategy

A well-rounded email marketing strategy is more than just automation. There is an art + a science to an effective campaign (one-off emails) as well. 

I'll assess the performance of your existing campaign sends, walk you through the data, and provide recommendations for moving forward.

email marketing - campaign strategy

what else you get

What Else You Get

Yep, There's More!

Set Up & Integration

I'll complete / review your eCommerce to email integration to ensure everything is completed properly

I'll also complete any other integrations that are beneficial to your email marketing program.

Best Practice Segments

Segmentation is quite the buzzword these days, but if you're not sure where to start the idea can be overwhelming. 

Use smart segmentation to target messaging and offers to your customers at the right time.

Email Templates

Save time and stay on brand with custom-designed templates that fit all your sending needs. All created within the native email designer you'll be able to manage them easily on your own.

Full Automation Suite

This is the bread + butter of your entire email marketing program. We'll create an automation for the specific touch points we discussed in your customer's journey assuring that you're delivering the right message at the right time.

Strategy SUpport

With your in-depth knowledge of your product and my email marketing ninja skills, we'll craft a program that works best for your business.  Oh, and I'll likely drop some general biz nuggets too. 

Recorded Training

In addition to the ongoing training you'll receive on our regular calls, I'll compile a library of training and resources for you based on your specific needs and goals so you can always refer back on how to do something. 

Are You missing out?

Optimize Your Email Marketing


What's this Gonna Cost Me?

What will it cost you if you don't do it?

Real talk… 'cause that's how I roll.

How much money are you leaving on the table because you don't have an optimized email marketing program?

Your email automations are the backbone of your business… it's the catch all for all that work you're doing to get people to your website. What happens if they don't buy on that first visit?

feeling stuck

starts at $10,000

Full Badassery Email Set-Up

Yes, I'm so fucking ready!

I don't need done for you services – I have a team

I need more than just email help

What the FAQ?

Frequently asked questions

Should I invest in this if I'm brand new to business?

That depends. Being new to business won't prevent us from creating a kick-ass email marketing automation program for you – but it does mean that it will take longer to see a return on your investment as the most important thing in any eCommerce business is to drive traffic. That being said, having a solid email marketing strategy from the beginning means you'll be better positioned to convert those visitors once they come.

When can we start?

Right now I'm booking about 3-4 months in advance. If you're even just thinking it's time for you to finally time for you to get those email automations set up – we should chat.

What do I need before we get started?

In order to get started you'll need a solid brand and any visual assets or the means to create them. 

Before we get started I'll also give you some pre-work to do to make sure I have a full understanding of your customer + the journey they take with you.

do you create all the copy & design?

Yes! Part of your pre-work is a brand voice document that will ensure I'm able to craft copy that sounds just like you. 

I'll also create all necessary graphics or can work with your in-house designer if you prefer. 

Note: For automations we will limit the use of full graphic emails to ensure top notch deliverability and ease of updates.  

Can I hire you to do send my emails for me after the initial set up?

I do not offer ongoing email marketing services. In order to do that, I would have to build a larger team and I prefer to work one-on-one with clients. If you'd like to work with me on creating an overall email marketing strategy for your business we can do that over an additional strategy call. Individual calls start at $599 for 60 minutes. 

Do you offer an refresh service?

Yes! As your business grows and changes it's expected that you'll have to update your automations from time to time, especially as we have new data to work with. 


For an additional fee we can schedule quarterly checkins or one-off refreshes based on your needs. We can strategize the best fit for this together. 

Can I pick + Choose which services are included in my email set-up package?

Unfortunately, no. Experience tells me that my full engagement is needed to ensure you are left with a fully functional and optimized email marketing program. I've seen too many of the same mistakes during my time working with entrepreneurs new to the platform that are detrimental to their business. I couldn't in good conscience do it halfway.

How Long Does the Process Take?

The entire process takes 8 weeks on average depending on how quickly you're able to review and approve the work. Ultimately, getting it right is better than getting it fast.

How much more revenue can I expect to see?

This number will vary based on a number of other factors including the strength of your website experience, assortment, and your starting point. I make no guarantees but have seen results up to 3x increase in revenue.

What happens after the project is complete?

You'll have 30 days of access to me for any tweaks or updates.


We can also set up quarterly checkins to review your email performance and make tweaks and updates. (additional fee)

I already have email automations set up, do I need this service?

That depends. If you're already happy with the results you're getting through your email why are you reading this? Just kidding, sort of. 

But if you do already have a full email marketing program set up and a team to optimize it, my email Audit Service might be better for you.

Do I have to be on Klaviyo?

While Klaviyo is my preferred platform for most eCommerce businesses, it's not required. I also work on Drip & Omnisend. This service is not recommended for a non-eCommerce first platform such as Flodesk

If you'd like to migrate to an eCommerce first platform let me know and we can work that into your agreement. 

klaviyo training

got a team?

Klaviyo Training

One-on-One Training & Strategy

Have a team or the time to set up Klaviyo yourself, just want to make sure you’re doing it right? We'll review your existing results and uncover the hidden revenue in your email list + develop a strategy to take advantage of all Klaviyo has to offer.

What You Get:

Investment starts at $1800

need a quick review?

Email Audit

Let ME Dig Into Your Account

This is perfect if you’ve been sending email for awhile, have a good amount of data to work with and a team or the time to implement the recommended changes. I’ll audit your entire email account and provide you with recommendations to improve performance.

What You Get:

Investment starts at $3000

klaviyo audit

hey babe!

Jessica Totillo Coster | eCommerce Badassery

I’m Jessica

eCommerce & Email Marketing Strategist

Currently addicted to sweet & salty kettle corn and helping female-owned, passion-led eCommerce businesses thrive.

My #1 goal is to put more money in the pockets of female entrepreneurs.

So you can spend more time with your family & watching F.R.I.E.N.D.S reruns instead of stressing about your business.

Are You Ready?

Yes, I'm so fucking ready!

I'd love to… but I'm not ready.

About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants