If you want a marketing machine that keeps working for you on autopilot then a well-strategized email marketing plan is the answer. Automated emails are the closest thing you can get to making passive income in your eCommerce business.
Whether you’re ready to DIY, need expert guidance, or just want to hand it all over, I’ve got options to match your unique needs and goals. Let’s find the best fit for where you are right now.
Learn the same process I use with my 1:1 clients so you can build high-converting email flows tailored to your unique business at a fraction of the price.
You’ve already got the data and flows—but are they optimized? Let me analyze the numbers, and provide an actionable plan to boost performance.
Want a full Done-For-You email automation suite without lifting a finger? Perfect for established eCommerce businesses that need a soup-to-nuts solution!
Word on the Street:
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Hey Babe
At my previous day job; a 7-figure eCommerce business selling d*ldos on the Internet (true story + not as raunchy as it sounds) … email was our bread and butter.
I had no choice but to get good at it because we couldn’t do paid social media advertising and we were limited in all sorts of other marketing strategies. (I 100% believe that shadow-banning is a thing)
That’s when I learned the power of automated flows ⚡️
With the right setup, I created a system that sent the right message to the right customer at the right time—all without me lifting a finger.
Between automated flows and strategic campaigns, I was generating over $300k in email alone!
This is perfect if you’ve been sending email for awhile, have a good amount of data to work with and a team or the time to implement the recommended changes. I’ll audit your entire email account and provide you with recommendations to improve performance.
Starts at $3,000
It all starts with a technical review of your Klaviyo set-up to ensure you’re fully optimized to take advantage of all Klaviyo’s features.
This also includes testing of your forms and triggering your automations to ensure they’re working as intended.
A full review of your existing automation flows. I’ll review the tech bits along with the results to guide my feedback based on what is and isn’t working.
I’ll use the data to determine where your flows can be improved in terms of design, content, delays, recipients, etc.
I’ll also identify any missing flows from your set up and provide guidance on how to set them up.
While flows are great at making you money while you sleep, your campaign strategy has a HUGE impact on how our overall program performs. It’s what keeps your subscribers engaged and in most cases how you get them to take an action that will trigger your flows.
This is where the magic happens. My process doesn’t just consider email best practices; it’s part of it but there are more important things to consider.
I’m also looking at what the data is telling me, where your customers are coming from and how warm they are when they get here, what language they use, where they’re getting hung up, and how can we get them to take action.
At the end of day a strategy of best practices isn’t enough to convert YOUR customer or build the business YOU want. That’s why it’s important to develop a strategy specifically for you.
This is where the magic happens. My process doesn’t just consider email best practices; it’s part of it but there are more important things to consider. I’m also looking at what the data is telling me, where your customers are coming from and how warm they are when they get here, what language they use, where they’re getting hung up, and how can we get them to take action. At the end of day a strategy of best practices isn’t enough to convert YOUR customer or build the business YOU want. That’s why it’s important to develop a strategy specifically for you.
A full written report of what can be done for email optimization.
This report is very in-depth and often LONG… that’s why I always include a prioritized action list to ensure you know what will get you the quickest results.
In addition to my strategy feedback, I’ll make sure you have all the education and documentation you need to implement everything on the list!
If you find there is too much for you to implement on your own, we can discuss options for me to implement it for you.
Creation of recommended lifecycle segments and strategies to engage them.
A 90-minute recorded screen share where we review what was found, how to make those changes, and an opportunity for you to ask any questions about the platform or strategy. (This call is 90 minutes on average, but I will ensure there is additional time should we need it.)
Email is just ONE part of the eCommerce puzzle. After 20+ years in retail & 7+ in eCommerce I’ve seen a lot in terms of what moves the needle.
As I learn more about your business and goals, if I see something non-email related that can move the needle for you… I’ll let you know.
Any quick fixes for triggers, filters, or integration issues will be updated during the audit process.
After your audit delivery call you’ll have 30 days of follow-up access should you have any additional questions about my recommendations.
Optimizing your email marketing isn’t just about sending pretty emails—it’s about crafting a system that drives traffic, engages customers, and converts sales on autopilot. Here’s how we’ll get it done:
Starts at $10,000
The first step in getting the full benefits of your new email platform is setting it up correctly from the jump. I’ll set and optimize all your account settings and tracking to ensure your foundation is complete. This also includes a full integration setup with the rest of your tech stack including but not limited to:
The more information you have about your customers, the more powerful your marketing. I’ll make sure your customer profiles are set up to store and collect the information you need to optimize their journey.
Segmentation is quite the buzzword these days, but if you’re not sure where to start the entire idea can be overwhelming. I’m a firm believer that you can easily OVERSEGMENT your audience, but there is still power in being strategic with your email campaigns. I’ll tee up some must-have segments and give you the strategy for implementing them in your business.
I’ll create multiple sign-up forms for your unique traffic sources optimized for conversion and devices.
Save time and stay on brand with custom-designed templates that fit all your sending needs. All created within your platforms’ native email designer you’ll be able to manage them easily on your own. While there might be certain designs, flows, and assets that are created as images outside the platform, these will be limited for better deliverability and easier template management. .
In addition to creating your email templates, you’ll have a library of reusable sections and blocks that you can tap into for your campaigns so you don’t have to design from scratch and keep visual consistency throughout your emails.
Universal content consists of sections and blocks that can be inserted into multiple emails, but only need to be updated in one place. (ex. headers & footers)
Have certain sections that you only want to be visible to specific customers? I’ll create and save sections you can reuse in your emails with the correct conditions for your most common dynamic content use cases. (ex. In-person vs. online-only customers)
This is the bread + butter of your entire email marketing program. Based on your pre-work and business goals, I’ll craft a full automation suite designed to deliver the right message at the right time to each of your customers. Mostly set-it and forget-it (you’ll need to monitor & optimize moving forward) these flows will generate revenue for you on autopilot. This package includes flow set ups, content strategy, and full execution of adding the content to your email platform.
You never get a second chance to make a first impression, so make it a good one! When someone gives you their email address, it’s an invitation into their inbox – so wine and dine them appropriately. We’ll craft a winning welcome series that communicates your value, sells your product, and nurtures your relationship with your subscribers.
Shopper distracted by Instagram? Bring them back to your site will a well-timed browse abandonment email that nudges them to make their purchase.
With an average of 68% of eCommerce carts abandoned, a cart/checkout abandonment flow is a must-have for every eCommerce business. Go beyond the single Shopify email with a segmented series with targeted messages designed to complete the sale.
Congrats, you got the sale! But, your work isn’t done. Add a personal touch to your post-purchase communication with your customers to create raving fans and increase loyalty and customer lifetime value. From a sincere thank you to educational content around your product the post-purchase email is the catalyst to a lifelong friendship.
Repeat business is what makes retail companies money, so let’s craft a flow that reminds your customers it’s time to place their next order. This works perfectly with your business being a consumable product.
Not everyone who joins your list is ready to buy. It’s easy to let this group get lost in the shuffle, so we’ll create a flow to get in touch with them automatically. To be honest, it’s not the biggest revenue driver but every dollar counts, am I right?!
Subscriber go MIA? Let’s nudge them to return with an automated “We Miss You” flow.
When I’m crafting your final automation strategy, I may add other flows to support your customer journey if necessary.
Want to incorporate SMS into your strategy? No problem! We’ll discuss your desired SMS strategy on our kick-off call to iron out the details.
With your in-depth knowledge of your product and my email marketing ninja skills, we’ll craft a program that works best for your business.
The majority of our communication will take place through your project dashboard in a tool called Notion. This will serve as a hub for your entire project; it’s where I’ll submit content for approval and you’ll be able to provide feedback.
Feel like you need to hop on a call to check in on the project’s progress? The goal of the pre-work and kick-off call is to ensure we can front-load all the brainstorming and strategizing at the beginning of the project. This ensures we don’t interrupt the flow of the project once it’s in progress and we can hit the required timeline. While the majority of our communication will be asynchronous through the project dashboard, we can discuss opportunities for periodic check-in calls during our kick-off call.
Yep, your flows are likely going to get a bit more complicated than they are right now… but don’t you worry. I’ll leave you with a library of videos that walks you through each of your automations so you know how they work and how to edit them
To ensure you have all the tools you need to maintain and manage your email marketing program once your project is complete, you’ll get lifetime access to two DIY courses. Klaviyo Badassery (tech-based) and Email Badassery (strategy)
Technology is weird + stuff happens. Once we wrap our project you’ll have 30 days of email access to me for any follow-up questions, necessary tweaks, or maintenance.
Just because we’re working specifically on email, doesn’t mean I won’t drop other nuggets if I see revenue-generating opportunities in your business. Because it’s the right thing to do.
That depends. Being new to business won’t prevent us from creating a kick-ass email marketing automation program for you – but it does mean that it will take longer to see a return on your investment as the most important thing in any eCommerce business is to drive traffic. That being said, having a solid email marketing strategy from the beginning means you’ll be better positioned to convert those visitors once they come.
This number will vary based on a number of other factors including the strength of your website experience, assortment, and your starting point. I make no guarantees but have seen results up to 3x increase in revenue.
That depends. If you’re already happy with the results you’re getting through your email why are you reading this? Just kidding, sort of.
But if you do already have a full email marketing program set up and a team to optimize it, my email Audit Service might be better for you.
Unfortunately, no. Experience tells me that my full engagement is needed to ensure you are left with a fully functional and optimized email marketing program. I’ve seen too many of the same mistakes during my time working with entrepreneurs new to the platform that are detrimental to their business. I couldn’t in good conscience do it halfway.
Yes! Part of your pre-work is a brand voice document that will ensure I’m able to craft copy that sounds just like you.
I’ll also create all necessary graphics or can work with your in-house designer if you prefer.
Note: For automations we will limit the use of full graphic emails to ensure top notch deliverability and ease of updates.
While Klaviyo is my preferred platform for most eCommerce businesses, it’s not required. I also work on Drip & Omnisend. This service is not recommended for a non-eCommerce first platform such as Flodesk
If you’d like to migrate to an eCommerce first platform let me know and we can work that into your agreement.
The entire process takes 8 weeks on average. This will depend on the complexity of the flow strategy I created and your approval turnaround
In order to get started you’ll need a solid brand and any visual assets or the means to create them.
Before we get started I’ll also give you some pre-work to do to make sure I have a full understanding of your customer + the journey they take with you.
Right now I’m booking about 3-4 months in advance. If you’re even just thinking it’s time for you to finally time for you to get those email automations set up – we should chat.
You’ll have 30 days of access to me for any tweaks or updates.
We can also set up quarterly checkins to review your email performance and make tweaks and updates. (additional fee)
I do not offer ongoing email marketing services. In order to do that, I would have to build a larger team and I prefer to work one-on-one with clients. If you’d like to work with me on creating an overall email marketing strategy for your business we can do that over an additional strategy call. Learn more about my 1:1 strategy sessions.
Yes! As your business grows and changes it’s expected that you’ll have to update your automations from time to time, especially as we have new data to work with.
For an additional fee we can schedule quarterly checkins or one-off refreshes based on your needs. We can strategize the best fit for this together.
eCommerce & Email Marketing Strategist
I’m OBSESSED with teaching you everything I learned the hard way, so you don’t have to. Stop wasting time on the hamster wheel struggling to make progress. Let me cut through the noise and give you the short cut.
