Google Analytics Course

Step-by-Step Google Analytics Walkthrough

Get step-by-step video walkthroughs of the Google Analytics platform from someone that actually cares about you and your business so you can focus on the things that are actually going to make you more money in your eCommerce business.

Google Analytics Crash Course

Stop wasting time + start making data-driven decisions like the badass CEO you are

Stop flying blind + start making data-driven decisions like an eCommerce BADASS!

Learn From Me

Jessica Totillo Coster your eCommerce & Email Marketing Stragist

Are you working on the right things in your business?

If you're not using data to drive your decision making you might be wasting a lot of your time. The fastest way to grow is by doing more of what's already working… but how are you supposed to know what that is?

The answers are in your data… let me show you how to read, interpret, and make decisions based on what they data is telling you.


Learn From Me

Jessica Totillo Coster Stairs Led Zeppelin Tee

Ready to use the FINALLY understand what all those damn numbers mean?

This Self-Study Course Will teach you everything you Need to know. Plus, with lifetime access you can come back to it again and again for a refresh whenever you need it.

What's it Gonna Cost Ya?

Less than you think!


just $74

Meet the Instructor

Jessica Totillo Coster

Hey, I'm Jessica

Your eComm Strategist

I know how it feels to do ALL THE THINGS…

I spent 3 years as the only employee of a 7-figure online store wearing all the hats; I didn't have any time to waste. 

Learning how to read and take action on my data allowed me to cut my to-do list in half and gave me permission to focus on what would ACTUALLY drive the business forward.

Word on the Street:

I can't wait to learn from you!

What the FAQ?

Nope! You already have this content inside your membership hub!

The first release of GA4 content is coming June 23rd, 2022! And yes, the entire course will be updated to cover the new version of Google Analytics!

I do recommend you still go through the Universal Analytics training as there is a lot of overlap and it will make learning GA4 a lot easier!

Once you place your order you’ll receive an email invite to the eCommerce Badassery Vault where the course is stored.

You’ll create your account to join + once you’re inside be sure to read the START HERE post pinned to the top of your home feed. This will walk you through how to navigate the platform and access your course content.

All course content will be available immediately.

Yes, actually you can! But for some reason most eCommerce entrepreneurs don’t because piecing together free information leaves them confused and still unsure of what numbers should actually matter to them.

In this step-by-step course I show you which reports to look at and explain what the numbers mean so you know how to actually apply those insights to your business.

Yes and no. Most of the content in this crash course is focused on pulling insights for eCommerce businesses.

If you don’t have an eCommerce business some of the content will be irrelevant to you, but you’ll still learn a ton about understanding your traffic sources and engagement on your website.

You’ll have access for as long as it exists in eCommerce Badassery

As a founding member you are getting the MVP of this program. 

Once the first round of students go through the course I will make updates based on their feedback which you will get automatic access to.

I will also do my best to update the course if/when there are significant changes to the Klaviyo platform.

Tech platforms are updated frequently, so it can be difficult to keep up. I can't promise it will update for every visual change but I will do my best to keep up with functionality + feature changes.


The Google Analytics Crash course does not include access to me, but you are able to leave questions in the comments of each section if you need clarification on anything.

I do encourage you to ask questions if you have them because it helps me identify where there may be gaps in the content and gives me insight into how I can improve the program.

The Google Analytics Crash Course does not include a private FB group or community but you will have access to the eCommerce Badassery Vault, our community on Mighty Networks.

While the community is not an open forum like the FB group (yet) you will have access to other eCommerce entrepreneurs if you’re so inclined to connect with them.

You can also join us in the Free eCommerce Badassery FB Group

Due to the digital nature and low price of this product we do not offer a refund policy. 

If you find the content isn’t relevant to your or helpful, feel free to contact us and we’ll do our best to make it right.

It's Time

ditch the overwhelm & learn how to use your data to your advantage!

How Else I Can Help

NEED MORE than just Google Analytics Help?

If you're looking for more support in your eCommerce business, check out the Lounge eCommerce Marketing Membership. Get access to a growing library of training, guest experts, 2 hosts + a community of other eCommerce entrepreneurs. 

Learn how to read data, create marketing campaigns, run ads + more!

eCommerce Badassery Logo White


DISCLAIMER: While the content included in this product and on this website is created from experience and previous results there are no guarantees that this will work for you. As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation.

This website is not part of the Google website or Google, Inc. Additionally, this site is not endorsed by Google in any way.

Google is a trademark of Google, Inc.

This website is not part of the Facebook website or Facebook Inc. Additionally, this site is not endorsed by Facebook in any way.

Facebook is a trademark of Facebook, Inc.

About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants