For eCommerce CEOs who want a step-by-step system to maximize holiday sales and minimize overwhelm
Ready to Rock Your Holiday Sales?
The exact strategy I used while running a 7-figure eCommerce business. Plan, prep, and promote your way through the holidays and crush Q4 sales without burning out.
If you’re tired of the annual cycle of chaos… scrambling for last-minute promos, pulling all-nighters writing emails, and wondering if you’ll sell out or flop… this is the roadmap you’ve been missing. Whether you’re at $50k or $1m+ in revenue, Q4 Badassery will help you run your busiest season like the strategic badass you actually are.
Here's the Truth About Q4 Marketing
The brands pulling in record-breaking holiday sales aren’t luckier than you. They’re not smarter. They’re not even working harder. They just planned earlier. While you’re still debating promos in November, they’ve already mapped the quarter, prepped their inventory, and scheduled campaigns.
The Doubts That Derail Your Plans
When you’re flying by the seat of your pants, everything feels urgent and nothing feels strategic. Suddenly you’re asking yourself:
- Do I have enough inventory—or too much?
- Will this discount eat up all my margin?
- Am I focusing on the right sales channels?
- What did I do last year that actually worked?
That's Why I Created Q4 Badassery
A framework that gives you the clarity, tools, and confidence to run your holiday season like a CEO instead of a firefighter.
Without it, you’re stuck reacting to fires, making decisions under pressure, and missing opportunities you could have nailed with a plan in place.
Introducing
Q4 Badassery
- Go from scrambling to strategic with a clear step-by-step system for holiday planning
- Know exactly what to do (and when) so you never wonder if you’re missing something important
- Confidently map promos and campaigns that drive revenue without eating up all your margins
- Prep your operations and assets in advance so the busy season runs smoother and stress-free
- Execute with clarity and confidence while everyone else is winging it and hoping for the best
Step-by-Step Guidance
What We'll Cover
Planning & Research
Get clear on your goals, lock in key dates, and identify your most profitable marketing channels so you’re focusing on what actually moves the needle.
Inventory & Merchandising
Make the most of your holiday assortment + don’t get stuck with leftovers. Learn how to forecast smarter and merchandise to maximize sales.
Operations & Technology
Set up your systems, processes, and tech tools in advance so you’re not putting out fires when orders are flooding in. This way you can focus on selling your products + serving your customers
Shipping & Delivery
Keep customers happy and avoid Grinch-level meltdowns with a shipping + fulfillment plan that actually works under holiday pressure.
On-Site Experience & SEO
Get your website holiday-ready! Optimize your organic search so new customers can find you + make it easy for them to buy.
Customer Service
Prep your team (or yourself) with systems that handle the seasonal spike in inquiries and keep customers happy.
Promotions & Email Marketing
Map out promos that delight customers and protect your margins, plus create an email plan that keeps you consistent and profitable.
Paid Ads & Marketing Creative
Ensure your campaigns have al the assets they need to succeed, from strong visuals to supportive ad strategy.
The Deliverables
What Else You Get
Q4 BAdassery Workshop
The full high-level strategy so you can see the big picture and identify what makes sense for your business
Video Trainings
Video trainings to find your most profitable marketing channels, how to get the most out of the templates. + more!
Star Method
My step-by-step method for planning email content and filling up your email content calendar
Calendar Template
A 3-Month Editable Email Marketing Calendar Template with Content Prompt & Important Dates
Tech Tools
Ready-to-use templates designed to save time and boost sales this season. Includes Shopify sections, auto-DM tools + more!
Campaign Playbook
Plug-and-play planning tools and worksheets to brainstorm your strategy and organize your holiday marketing without the overwhelm
This Guide is PERFECT for you if
- You run a product-based business and want your biggest Q4 yet
- You’re tired of making it up as you go and want a solid system to follow
- You want to scale your revenue without sacrificing your sanity
- You’d rather sip pumpkin spice lattes in October than panic in December
it's NOT for you if...
You’re looking for copy and paste swipe files instead of a high-level 360° marketing strategy
You’d rather wing it and hope for the best. There is no magic-bullet, this still takes planning and work.
You don’t sell a physical product that you ship to customers
Word on the street
The Power of Strategy
Real eCommerce founders putting my systems into play… and finally seeing the clarity, consistency, and sales they’ve been chasing
hey babe
I'm Jessica Totillo Coster
With 25+ years in retail, I’ve done it all… owned a multi-6-figure boutique, been the only employee at a 7-figure eCom brand, and now I help ambitious eCommerce CEOs like you scale sustainably without burnout.
I’VE LIVED THE HOLIDAY CHAOS.
I’ve run out of supplies, seen emails not get sent, discount codes not work… and I’ve cried more than once in the middle of a Black Friday weekend.
That was then. Now? I’ve built a system that keeps product-based businesses thriving in Q4, year after year. And I’m giving you that exact system inside Q4 Badassery.
What the FAQ?
What if I don't have time to plan?
You don’t have time not to plan. Spending just a few hours with Q4 Badassery now will save you dozens of hours (and headaches) when the holiday chaos hits.
Do I need a big business + a team for this?
Nope. This works whether you’re a one-woman show, a lean team of two, or managing a full operation. The frameworks scale to your size, without overwhelming you.
And you don’t have to do ALL. THE. THINGS. I recommend, pick and choose what feels right for your business right now.
How long will this take to implement?
Plan on a few focused hours upfront to set your goals, promos, and email calendar. From there, the system saves you weeks of scrambling during the season.
Plus, once you get your resources created you can re-use them next year!
What if I don't Have a big audience?
While the bigger your audience the more impact you can make, at the end of the day if you have ANY audience at all… showing up to market your product is the only way to make sales.
Plus, this system is designed to grow WITH you. The truth is, you should be doing the same thing every year and just layering in additional strategies when it makes sense. This is what Q4 Badassery was designed for.
Will this help if I don't sell a giftable item?
Absolutely! Q4 isn’t just gift-giving season… it’s also self-purchase season.
These strategies help you run smart promos, position your products, and keep sales flowing, whether you sell jewelry, skincare, home goods, or anything in between.
Will this work if I sell on marketplaces?
Yes! The concepts and strategies in Q4 Badassery are all about prepping, planning and promoting your business in the holiday season.
While certain lessons are specific to site set up, the overarching campaign and marketing strategy is universally applicable.
Do I need the holiday planning guide too?
Nope! This is a refreshed version of the original guide.
If you own the Badass Holiday Planning Guide, you already own Q4 Badassery!
Does this have content strategy?
This will have some content ideas in the example email marketing calendar, but it’s a bit limited.
If you need more content ideas for social media and email marketing grab a copy of the Holiday Content Bundle at checkout! It includes 208+ holiday content prompts, email subject lines, and video scripts!
Do I get Yearly Updates?
With the new version of the calendar template, yearly updates are no longer necessary!
You’ll be able to update all the dates on the calendar just by entering the year. All holidays are auto-imported and updated too.
That said, I may add updates periodically (lots of updates came in 2025) and YES, you will get all the updates!
What is your refund policy?
Due to the digital nature of this product we are unable to offer refunds. At such a low price, implementing the bare-bones of this strategy will more than make you your money back.
Q4 Badassery
Ready to Run Your Most Profitable Q4 Yet?
Snag the same strategy I used when running a 7-figure eCommerce business and prep, plan, and promote your business during the busiest shopping season.
©2025 eCommerce BADASSERY, LLC | JESSICA TOTILLO COSTER
DISCLAIMER: While the content included in this product and on this website is created from experience and previous results there are no guarantees that this will work for you. As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation.
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