hey ecommerce ceo...

ready to rock your q4
ecommerce sales?

planning holiday sales and emails for ecommerce

rock your q4 sales

the exact strategy I used while running a 7-figure ecommerce business



Get clear on your goals for the holiday season so you can stay focused and create the results you're looking for. Learn how to identify your most profitable marketing channels so you know where to spend your time. 


No more stressing about your business during Q4. Have a clear action plan so nothing slips through the cracks! Enjoy your pumpkin spice lattes and time with your family while your business runs like a well oiled machine.


Consistently get your products in front of your customers without the overwhelm. Learn how to get your customers in the holiday spirit + create a strategic email marketing plan for consistent sales.

is this you?

can't catch up

Always scrambling at the last minute not quite creating the kick-ass marketing campaign you want?

I know how it feels to do ALL. THE. THINGS. As the only employee of a 7-figure online store I've been right where you are. 

Raise Your Hand if…

now you have me!

Your eCommerce fairy Godmother

Meet Jessica

I'm here to support scrappy female entrepreneurs just like you with the strategies that 7-figure eCommerce business are using to kill it on the internet. 

I'm teaching you everything I learned the hard way, so you don't have to.

I've been around the block:

ecommerce coach for female entrepreneurs

let's get shit done

What We'll Cover

An epic eBook with step-by-step guidance on everything you need to plan, prep, and promote your eCommerce business this holiday season. With video walkthroughs, tools, and templates, this is more than just an eBook. It's a holiday planning bible and will support you at every level of your business

Jessica Totillo Coster eCommerce Badassery

Wondering what it's like to learn from me?

If you've listened to the eCommerce Badassery podcast or accessed my FREE resource library you know I go deep, get specific, and keep it real. 

I've taken the same approach to this mini-course. It's literally the exact process I followed for every big marketing campaign, like Q4 & Valentine's day when I was running a 7-figure eCommerce business in my previous 9-5.

what else you get

What Else You Get

Yep, There's More!

Ultimate Guide

A 40+ page eBook filled to the brim with everything you'll need to think about, consider and do for the most kick-ass Q4 ever!


Video trainings to find your most profitable marketing channels, how to get the most out of the templates. + more! 


A 3-Month Editable Email Marketing Calendar Template with Content Prompt & Important Dates


My step-by-step method for planning email content and filling up your email content calendar 

Promo Planning

A worksheet to help you plan out promotions that make your customers happy & support your business goals

campaign recap

A tool to help you analyze your previous campaigns to make educated business decisions

content worksheet

A brainstorming tool to help you generate content ideas for your business in Q4 & beyond

Lifetime Access

Designed for all levels of business come back year after year & get yearly updates

who it's for

this is perfect if...

you're ready to get shit done

Is this you?

ecommerce help for female entrepreneurs

kind words

Word on the Street

What others have to say

Ready to Dig In?

You don't have to do this alone. Get your hands on the Badass Holiday Planning Guide & it'll feel like I'm right there by your side helping you plan out a kick-ass holiday season for your eCommerce business.

$397 total value


the badass holiday planning guide

Built specifically for physical product-based eCommerce businesses. A step-by-step guide that walks you through EVERYTHING you need for a kick-ass Q4 that will serve you for years to come.




Yes! It was created specifically for physical product-based eCommerce businesses. This works best for those who have their own eCommerce sites, but will still be valuable for those with brick+mortar stores or who sell on marketplaces like Etsy or Amazon.

This will have some content ideas in the example email marketing calendar, but it's a bit limited. 

If you need more content ideas for social media and email marketing grab a copy of the Holiday Content Bundle at checkout! It includes 90 holiday content prompts, 75 holiday subject lines, and 60 holiday hashtags!

In addition to the 40+ page eBook that walks you through every step you need to take to have a successful Q4 selling season, you'll also get tools like a email content calendar template and sending schedule, a worksheet to help you decide what promotions to run, and my campaign recap template to help you analyze your previous campaigns. The guide also includes video walkthroughs to help you take advantage of and implement everything you'll find in the guide! There's even a video walkthrough to setting up email resends in Klaviyo!

You'll get instant access to the mini-course hub and everything that's included! No dripped content here. You'll be able to dive right in and get started on your Q4 planning.

You'll have access for the lifetime of the product which includes yearly access to all updates and additional content.

Due to the nature of this being a digital product we don't offer refunds, but if you have any issues with the content or feel like it's not the right fit for you please contact us.

meet jessica

Jessica Totillo Coster your eCommerce & Email Marketing Strategist

hey babe!

I’m Jessica Totillo Coster

The woman behind the badassery

I know how it feels to do ALL. THE. THINGS. From being the only employee of a 7-figure eCommerce store to owning my own multi-6 figure brick + mortar clothing boutique I know how it feels to be overwhelmed trying to wear all the hats.

Q4 rolls around and you realize you still haven't gotten your shit together and you end up scrambling to get it all done at the last minute. 

Instead of enjoying your holiday season you're stressed out about your business and feel like you didn't get to do all the things you wanted to.

That stops now.


you deserve this tool

get the step-by-step guidance to running kick-ass campaigns in 2022 + beyond

Regular Price: $397

Now: $97

eCommerce Badassery Logo White

Have Questions or Need Help?: support@ecommercebadassery.com


DISCLAIMER: While the content included in this product and on this website is created from experience and previous results there are no guarantees that this will work for you. As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation.

This website is not part of the Facebook website or Facebook Inc. Additionally, this site is not endorsed by Facebook in any way.

Facebook is a trademark of Facebook, Inc.

About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants