Jessica Totillo Coster In the Media

Hear my two cents in quoted articles, guest podcast spots, and other media features.

What is Omni-Channel Marketing - Klaviyo Blog

It’s the marketing interview question from hell. After reading this article, you’ll be able to answer this question with confidence—and, more importantly, start or strengthen an omnichannel marketing program for your own brand. ‍
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Jessica's Two Cents:

What is the biggest mistake brands make when attempting to implement an omnichannel marketing strategy?

How to Host an Unrivaled BFCM Shopping Experience - Okendo Blog

With online retailers continuously upgrading their Black Friday and Cyber Monday strategies, it’s no surprise that anticipation for the biggest shopping event of the season seems to escalate year after year. .

Jessica's Two Cents:

My top tip for staying front and center in the minds of your customers during this season and beyond.

Creating Authentic Connections: Human Touch in Email Marketing

Dive into key elements of email marketing such as automation, campaigns, segmentation, and list-building strategies. Moreover, she highlights the significance of subject lines, persuasive copy, and the impact of AI tools on email strategy.

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Solo Entrepreneurship on the Debutify Podcast

We talk all things eCommerce from acquiring new customers, retaining existing ones, creating content, and so much more. Plus we dive into how and why I started eCommerce, and what I did before striking out on my own.

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How to Increase Sales with Email Marketing | The Product Biz Podcast

Learn Jessica's top email marketing strategies to help you create a relationship with your email subscribers so they are reminded of you and are ready to buy! ‍
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You'll Learn:

The MUST-have automations every eCommerce business should have in place to maximize exposure, customer loyalty, sales and more
What specific data to look at with your email campaigns to make smart decisions on how to adjust them for increased performance and results
Top tips and tricks for coming up with email ideas on a monthly basis and what exactly to share in those emails

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Optimizing Your Email Campaigns | Beyond the Inbox

Jessica shares her insights on how to optimize email marketing campaigns, the importance of having a face for your brand, and the power of quizzes for lead generation.

Highlights from the episode:

Importance of testing and experimentation in email marketing
There is no one-size-fits-all solution and that what works for one business may not work for another
The importance of planning and consistency in email marketing
Building an email marketing calendar

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How to Get Customers Closer to the Sale | Shopify Across the Pond Podcast

Adam & Jessica chat all things eCommerce customer experience and marketing your business. ‍
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In this episode, we’ll explore:

What are the red flags for email marketing?
Acquisition vs Retention - the great debate
How to create a quiz to mimic the in-person shopping experience
How to drive retention through email
Which other channels go hand in hand with email

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eCommerce + Email Marketing with Intention | Up My Influence

Josh and Jessica explore the importance of holistic and authentic branding.

Highlights from the episode:

Brand with intentionality & don't be afraid to be yourself
The people who are meant to work with you will find you
This takes time - improve incrementally over time

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Embracing Fear as an Entrepreneur | Visionaries Podcast

Today we are going to explore the perks of being an entrepreneur with Jessica Totillo Coster that shared with us her amazing journey. ‍
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In this episode, we’ll explore:

Embracing entrepreneurship without fear
Human side of being an entrepreneur
What you need to know before taking the leap

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Quick wins for eCommerce Success | 2x eCommerce Podcast

In this episode, Kunle and Jessica talk about creating winning email campaigns in 2021. This is a great episode for email marketing beginners and experts alike! ‍
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In this episode, we’ll explore:

Why email is still relevant in 2021
Best email capture strategies & recommended flows
Building an email marketing calendar

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Creating a Badass Email Marketing Strategy to Maximize Revenue | eCom@One Podcast

If you’re an eCommerce store looking to ramp up your email marketing game, then you don’t want to miss this episode! ‍
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In this episode, we’ll explore:

One thing that consistently hinders eCommerce success
Getting the right email frequency for your business
Tactics to re-engage a disengaged audience

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Ecommerce Strategies for your Subscription Box Business | The Subscription Box Show

In this episode, Eric and Jessica talk about generating traffic, sales and profit with subscription boxes!

In this episode, we’ll explore:

How to think like an entrepreneur when talking with anyone in your industry
How to show up and create relationships in your industry
Taking baby steps to building your team

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Quick wins for E-Commerce & Subscription Box Success | The Six Figure Product Business Podcast

This episode covers the some of Jesssica’s favourite ways to get subscription box customers to come back and buy more, vs. just waiting for their next renewal

In this episode, we’ll explore:

How to increase the average order value with one shopify app
3 ways to increase revenue in your ecommerce and subscription box busines
Quick ways to acquire new customers that doesn't require spending money on ads

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Amazon Ideal Customer | 10K Collective Podcast

This episode is all about building content for emails and discusses the misconception that Shopify is a marketplace. ‍
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In this episode, we’ll explore:

The two parts of a business
How to give up being “all things to all people”
When talking to everyone means talking to no one

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How to Grow Your Revenue with Email Marketing | Digital Marketing Fastlane

Today we are going to explore email marketing and why it remains one of the most powerful and trusted tools to attract and retain customers.

In this episode, we’ll explore:

How to create meaningful relationships with your customers
Valuable tips and tricks attract and retain customers.
Approaching email as a two-way conversation

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The Must-Have Email Automations for Jewelry eCommerce | Thrive by Design

On this episode, Tracey and Jessica discuss how email automation can work for your jewellery business (or any other eCommerce business!)

In this episode, we’ll explore:

What emails to include in your welcome series
How to give your customers a little nudge with an abandonment series.
How to ensure your customers keep coming back with your post-purchase series

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Turn Your eCommerce Business into a Money-Making Machine | Workshop Weekly

In this episode, Jessica teaches you the secrets of 7 figure eCommerce businesses so you can stand out in the noise. In this episode, we’ll explore:

Misunderstood and underutilized – strategies for using Email marketing effectively
Tips for making sure subscribers actually open your emails
Standing out in all the noise as an eCommerce business owner

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Email: Perfect Post Purchase Email Campaigns | Keep Optimising

Jessica is ‘the Klaviyo girl’ building out clever, effective, game-changing sequences for her happy clients. ‍
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In this episode, we’ll explore:

The 2 different ways of crafting post-purchase emails
Why sending an email directly from the founder might be the email you’re missing
Should you have more than 1 post-purchase email sequences?

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