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Jessica Totillo Coster your eCommerce & Email Marketing Strategist

Jessica Totillo Coster In the Media

Hear my two cents in quoted articles, guest podcast spots, and other media features.

What is Omni-Channel Marketing - Klaviyo Blog

It’s the marketing interview question from hell. After reading this article, you’ll be able to answer this question with confidence—and, more importantly, start or strengthen an omnichannel marketing program for your own brand. ‍
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Jessica's Two Cents:
  • What is the biggest mistake brands make when attempting to implement an omnichannel marketing strategy?
READ MORE

How to Host an Unrivaled BFCM Shopping Experience - Okendo Blog

With online retailers continuously upgrading their Black Friday and Cyber Monday strategies, it’s no surprise that anticipation for the biggest shopping event of the season seems to escalate year after year. .

Jessica's Two Cents:
  • My top tip for staying front and center in the minds of your customers during this season and beyond.
READ MORE

How to Get Customers Closer to the Sale - Shopify Across the Pond Podcast

Adam & Jessica chat all things eCommerce customer experience and marketing your business. ‍
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In this episode, we’ll explore:
  • What are the red flags for email marketing?
  • Acquisition vs Retention - the great debate
  • How to create a quiz to mimic the in-person shopping experience
  • How to drive retention through email
  • Which other channels go hand in hand with email
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eCommerce + Email Marketing with Intention - Up My Influence

Josh and Jessica explore the importance of holistic and authentic branding.

Highlights from the episode:
  • Brand with intentionality & don't be afraid to be yourself
  • The people who are meant to work with you will find you
  • This takes time - improve incrementally over time
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Embracing Fear as an Entrepreneur with Jessica Totillo Coster - Visionaries Podcast

Today we are going to explore the perks of being an entrepreneur with Jessica Totillo Coster that shared with us her amazing journey. ‍
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In this episode, we’ll explore:
  • Embracing entrepreneurship without fear
  • Human side of being an entrepreneur
  • What you need to know before taking the leap
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Quick wins for eCommerce Success – Strategies and Tactics for Super-Quick Results — 2x eCommerce Podcast

In this episode, Kunle and Jessica talk about creating winning email campaigns in 2021. This is a great episode for email marketing beginners and experts alike! ‍
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In this episode, we’ll explore:
  • Why email is still relevant in 2021
  • Best email capture strategies & recommended flows
  • Building an email marketing calendar
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Creating a Badass Email Marketing Strategy to Maximize Revenue — eCom@One Podcast

If you’re an eCommerce store looking to ramp up your email marketing game, then you don’t want to miss this episode! ‍
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In this episode, we’ll explore:
  • One thing that consistently hinders eCommerce success
  • Getting the right email frequency for your business
  • Tactics to re-engage a disengaged audience
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Ecommerce Strategies for your Subscription Box Business — The Subscription Box Show

In this episode, Eric and Jessica talk about generating traffic, sales and profit with subscription boxes!

In this episode, we’ll explore:
  • How to think like an entrepreneur when talking with anyone in your industry
  • How to show up and create relationships in your industry
  • Taking baby steps to building your team
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Quick wins for E-Commerce & Subscription Box Success with Jessica Totillo Coster — The Six Figure Product Business Podcast

This episode covers the some of Jesssica’s favourite ways to get subscription box customers to come back and buy more, vs. just waiting for their next renewal

In this episode, we’ll explore:
  • How to increase the average order value with one shopify app
  • 3 ways to increase revenue in your ecommerce and subscription box busines
  • Quick ways to acquire new customers that doesn't require spending money on ads
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Amazon Ideal Customer With Jessica Totillo Coster — 10K Collective Podcast

This episode is all about building content for emails and discusses the misconception that Shopify is a marketplace. ‍
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In this episode, we’ll explore:
  • The two parts of a business
  • How to give up being “all things to all people”
  • When talking to everyone means talking to no one
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How to Grow Your Revenue with Email Marketing Ft. Jessica Totillo Coster — Digital Marketing Fastlane

Today we are going to explore email marketing and why it remains one of the most powerful and trusted tools to attract and retain customers.

In this episode, we’ll explore:
  • How to create meaningful relationships with your customers
  • Valuable tips and tricks attract and retain customers.
  • Approaching email as a two-way conversation
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The Must-Have Email Automations for Jewelry eCommerce with Jessica Totillo Coster — Thrive by Design

On this episode, Tracey and Jessica discuss how email automation can work for your jewellery business (or any other eCommerce business!)

In this episode, we’ll explore:
  • What emails to include in your welcome series
  • How to give your customers a little nudge with an abandonment series.
  • How to ensure your customers keep coming back with your post-purchase series
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TURN YOUR ECOMMERCE BUSINESS INTO A MONEY-MAKING MACHINE — Workshop Weekly

In this episode, Jessica teaches you the secrets of 7 figure eCommerce businesses so you can stand out in the noise. In this episode, we’ll explore:
  • Misunderstood and underutilized – strategies for using Email marketing effectively
  • Tips for making sure subscribers actually open your emails
  • Standing out in all the noise as an eCommerce business owner
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Email: Perfect Post Purchase Campaigns with Jessica Totillo Coster — Keep Optimising

Jessica is ‘the Klaviyo girl’ building out clever, effective, game-changing sequences for her happy clients. ‍
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In this episode, we’ll explore:
  • The 2 different ways of crafting post-purchase emails
  • Why sending an email directly from the founder might be the email you’re missing
  • Should you have more than 1 post-purchase email sequences?
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Get Repeat Purchases For Your eCommerce Store — Brave + Boss Podcast

On this episode, Jessica and Kristi talk about how to turn your customers into repeat purchasers.

In this episode, we’ll explore:
  • What content should you be including in your emails
  • The best time to send emails and maximize open rates
  • The three fundamental automations every eCommerce business should have
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Make Money on Autopilot with These Must-Have Email Automations — The Entrepreneurial You Podcast

This week, The Entrepreneurial You podcast invites Jessica Coster to talk about email automations best practices to make money. ‍
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In this episode, we’ll explore:
  • Why you should focus on creating a relationship with your customer
  • What you should include in your welcome series
  • Emotion vs. logic, why do people really buy?
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Confused About Google My Business? with Jessica Totillo Coster — Gift Biz Unwrapped

Today Jessica explains how to know if Google My Business is RIGHT for your business (or not) and how to use it! ‍
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In this episode, we’ll explore:
  • How to use your GMB profile to help users find you
  • What information you should be regularly updating on GMB
  • How your business can get the most out of GMB
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Introducing Facebook Shops with Jessica Totillo Coster — Gift Biz Unwrapped

Today, Jessica is introducing how you can get started with the new Facebook Shops. ‍
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In this episode, we’ll explore:
  • How to sell without “selling”
  • Why you also need a website and email list
  • How to optimize your Facebook Shop so you can sell more products
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Ecommerce Marketing Strategies for Small Businesses — Boutique Chat Podcast

Today on the Boutique Chat Podcast, Jessica Totillo Coster shares her quick and easy tips to get you on the road to eCommerce success ‍
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In this episode, we’ll explore:
  • 3 ways to make more money in your business
  • The traits the most successful retailers have
  • How to get the most out of all your marketing channels
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Using Email Marketing to enhance your customer journey with Jessica Totillo Coster — Proof to Product

Today, Jessica shares some great tips and insightful examples that you can leverage as a part of your email marketing strategy. ‍
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In this episode, we’ll explore:
  • How email marketing fits into your customer journey
  • How to attract the right people to your product
  • Strategies to keep customers coming back for more
LISTEN NOW

hey babe!

Jessica Totillo Coster | eCommerce Badassery

I’m Jessica

eCommerce & Email Marketing Strategist

Currently addicted to sweet & salty kettle corn and helping female-owned, passion-led eCommerce businesses thrive.

My #1 goal is to put more money in the pockets of female entrepreneurs.

So you can spend more time with your family & watching F.R.I.E.N.D.S reruns instead of stressing about your business.

GET TO KNOW ME

Check out My top eCommerce Tools & apps

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Filled to the brim with step-by-step guides, worksheets & more to help you grow the traffic, sales, and profit in your eCommerce business!

Every freebie I’ve ever created is included in the library + you get automatic access to anything new I create!

Take me To The Tools
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the free guides The Resource Library

Filled to the brim with step-by-step guides, worksheets & more to help you grow the traffic, sales, and profit in your eCommerce business!

Every freebie I’ve ever created is included in the library + you get automatic access to anything new I create!

Gimme the Resources
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©2023 eCommerce Badassery, LLC | Jessica Totillo Coster

About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants