Jessica Totillo Coster your eCommerce & Email Marketing Strategist

Jessica Totillo Coster

In the Media

Hear my two cents in quoted articles, guest podcast spots, and other media features.

Screenshot of a blog post - Omnichannel Marketing Tips featuring Jessica Totillo Coster on the Klaviyo Blog

What is Omni-Channel Marketing? Strategy & Examples

Running an omnichannel marketing campaign is one of the most impactful strategies you can implement in your eCommerce business. It ramps up the touchpoints with your customers and speeds up their path to purchase. This article breaks down what an omnichannel marketing strategy is, how to implement it, and what mistakes to avoid.

The Klaviyo Blog

Screenshot of a blog post - Black Friday, Cyber Monday Tips featuring Jessica Totillo Coster on the Okendo Blog

How to Host an Unrivaled BFCM Shopping Experience

Black Friday weekend is the Superbowl of eCommerce and online shopping, but how do you stand out from the crowd and break through the noise? Learn how to create a powerful BFCM campaign so you can smash those sales goals.

The Okendo Blog

Screenshot of a podcast player - How to Boost Sales When Business is Slow with Jessica Totillo Coster on the Inventory Genius Podcast

How to Boost Sales When Business is Slow

Jessica shares tips, tricks and quick wins for growing the traffic to your eCommerce store

The Inventory Genius Podcast

Screenshot of a podcast player - Leveraging Data to Make Smart Marketing Decisions with Jessica Totillo Coster on the Buyerside Chat Podcast

Leveraging Data to Make Smart Marketing Decisions in Your eCommerce Business

This episode is all about breaking down your marketing data to make smart email marketing decisions that save you time AND grow your list!
 
We talk mapping your customer journey, how to nurture your customers beyond the welcome email, how to create pop-ups that convert, and the key data metrics you need to make smart decisions in your business.

The Buyerside Chat | Kristin Fisher

Screenshot of a podcast player - eCommerce Strategies with Jessica Totillo Coster on the Retail Whore Podcast

eCommerce Badassery with Jessica Totillo Coster

In this episode, Jessica shares her journey through retail, the biggest lessons she learned owning a multi-six-figure clothing boutique, and shares actionable strategies you can apply to your business.

The Retail Whore

Screenshot of a podcast player - 2024 Marketing Trends with Jessica Totillo Coster on the Proof to Product Podcast

2024 Market Trends for Product-Based Businesses

Katie & Jessica have a unique perspective on what’s happening in the product space right now — observing trends with sales, marketing and spotting issues before they become widespread. And, that’s what they’re focus is on today’s episode. Katie & Jessica share what they’re seeing on the sales & marketing front for product-based businesses – what’s working, what’s not and sharing advice that you can implement right away.

Proof to Product | Katie Hunt

Screenshot of a podcast player - You Can Have the Best Product Ever, But if No One Knows it, it Doesn't Matter with Jessica Totillo Coster on the World's Okayest Entrepreneur Podcast

You Can Have the Best Product Ever, But if Nobody Sees it... it Doesn't Matter

In this episode Jessica shares her journey from mischievous child to eCommerce strategist and all the lessons she learned along the way.

The World's Okayest Entrepreneur

Screenshot of a podcast player - Grow Your eCommerce Traffic with Jessica Totillo Coster on the Inventory Genius Podcast

eCommerce Traffic: an Interview with Jessica Totillo Coster

Jessica shares tips, tricks and quick wins for growing the traffic to your eCommerce store

The Inventory Genius Podcast

Screenshot of a podcast player - Increase Your Sales Using Email Marketing with Jessica Totillo Coster on The Product Biz Academy Podcast

How to Increase Sales with Email Marketing

Learn Jessica’s top email marketing strategies to help you create a relationship with your email subscribers so they are reminded of you and are ready to buy!

You’ll learn the must-have automations for every eCommerce business, what data to use to improve your results, and my top tips and tricks for coming up with email ideas.

The Product Biz Podcast | Monica Little

screenshot of a podcast player - eCommerce email marketing with Jessica Totillo Coster on the Beyond the Inbox podcast by Drip

Optimizing Your Email Campaigns

Jessica shares her insights on how to optimize email marketing campaigns, the importance of having a face for your brand, and the power of quizzes for lead generation.

Highlights from the episode:

  • Importance of testing and experimentation in email marketing
  • There is no one-size-fits-all solution and that what works for one business may not work for another
  • The importance of planning and consistency in email marketing
  • Building an email marketing calendar

Beyond the Inbox | Drip

Six Email Automations Every Jewelry Business Needs

Jewelry Business Academy

Creating Authentic Connections: Human Touch in Email Marketing

The Link Podcast | Tavano Team

Boost On-Site Shopping & SEO: Your Recipe for Success

Unmiss Podcast

How to Get Customers Closer to the Sale

Shopify Across the Pond | Blend eCommerce

eCommerce & Email Marketing with Intention

UP my Influence Podcast

Content Marketing for eCommerce: Getting Those Cash Registers Ringing

Agents of Change Digital Marketing Podcast

Embracing Fear as an Entrepreneur

Visionaries Podcast | COntent Supply

Quick Wins for eCommerce Success

2x eCommerce Podcast

Creating a Badass Email Marketing Strategy to Maximize Revenue

eCom@One Podcast

eCommerce Strategies for Your Subscription Box Business

The Subscription Box Show

Quick Wins for Subscription Box Success

eCommerce Society Podcast

Your Amazon Ideal Customer

10k Collective eCommerce Podcast

How to Grow Your eCommerce Revenue with Email Marketing

Digital Marketing Fastlane

Must-Have Email Automations for Jewelry Designers

Thrive by Design | Tracy Matthews

Turn Your eCommerce Business into a Money Making Machine

The Workshop Weekly Podcast

Email:Perfect Post-Purchase Email Campaign

Keep Optimising Podcast

Confused About Google My Business?

Gift Biz Unwrapped

Introducing Facebook Shops

Gift Biz Unwrapped

eCommerce Marketing Strategies for Small Businesses

The Boutique Chat Podcast

Using Email Marketing to Enhance Your Customer Journey

Proof to Product

Get Repeat Purchases for Your eCommerce Store

The eCommerce Maven Podcast

eCommerce Badassery Resource Library

One Signup. Every Free Resource I’ve Created.

SIGN UP FOR INSTANT ACCESS TO THE ECOMMERCE BADASSERY VAULT

Home to every free resource I’ve created, along with my favorite apps, business tools and a few extras you won’t find anywhere else. 

More Support for Growing Your Business

From my favorite tools and resources to the eCommerce Badassery Podcast, this is where you’ll find practical support to help you make smarter decisions, stay consistent, and keep moving your business forward.

Jessica sitting at computer with phone in her hand

eCommerce Tools

From marketing to operations, this is a curated list of my favorite tools and resources to help you increase your sales and run your eCommerce business more efficiently.

The Podcast

Real talk on eCommerce marketing, systems, and strategy… without the fluff. The eCommerce Badassery Podcast is for product-based business owners who want clarity and results.

ecommerce + product based business coach

Grow Your eCommerce Business

About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants