The eCommerce Membership You've Been Looking For! 🤟

meet the lounge The best damn place on the internet to level up your eCommerce marketing strategy

The Lounge eCommerce Marketing Membership

I don't need to hear any more

Testimonial from Diana Mendoza: Thank you for all the work you've put in the Lounge. In the last 7 days I've made the Lounge material a priority and I've never been this excited about eCommerce ever!

Wish you knew how to figure out the best next steps to grow your product-based business?

What if you had a program that...

  • Showed you how to use your existing data to figure out what to focus on instead of guessing & hoping for the best
  • Gave you quick & easy marketing strategies to implement whenever you need a cash injection in your business
  • Taught a proven product-launch strategy to grow your email list and sell out your latest collection
  • Walked you through how to break down your goals so you know you're focusing on the right things at the right time and are actually getting it done
  • Showed you how to properly use Facebook Ads so you actually make money and don't blow your profits.
  • Taught you advanced eCommerce strategies to grow the traffic, sales, and profit in your online store
  • Gave you direct & daily access to your hosts to get all your questions answered
  • Surrounded you with a community of other eCommerce entrepreneurs who get you and to cheer you on

this is exactly what's I've been looking for!

Screenshot of feedback from a Lounge Member The first one says: Thank you, Jess and Nicole! I used the launch strategies in the Lounge for my mini launch this week as well as the email marketing strategies and just got my first order from an email! It's day 2 of the launch and the first email I've sent out so we're off to a great start The second one says: UMMM can we talk about how good the Content Plan notion template is in the Campaign Project plan?? Hot damn Jessica and Nicole you have outdone yourselves.
Screenshot of feedback from the Lounge that says: Hi Nicole, I just wanted to send you a quick note to thank you. I've been doing google ads for a couple of years -they used to work great, but lately they have been becoming less profitable. I decided to try fb ads for the holiday season & took your trainings in The Lounge. I've only been running them for about a week, but they've made up a huge chunk of my Christmas sales. So I just wanted to tell you that I loved the trainings & thank you so much for your all of your help! I hope you have a wonderful holiday season!

The Lounge was created for scrappy eCommerce Business Owners just like you! 😉

What if you always knew what to do in your business
you are a badss
  • It’s for the eCommerce business owner who wants to get clear on their marketing strategy without the overwhelm
  • It's for the 7-figure eCommerce CEO who wants their team members to have a trusted place to learn
  • It's for the Etsy seller who wants to protect their livelihood with their own website
  • It's for the product-based biz owner who needs help setting & accomplishing their big business goals
  • It's for the Shopify store owner who wants to learn how to run their own Facebook ads without spending a ton of money
  • It's for the eCommerce entrepreneur who wants strategically designed tools to get organized & grow their business!

this is soooo me!

Take a Tour:

We know that eCommerce marketing isn’t one size fits all. That’s why we created the Lounge Membership. A place where you can learn how to make the right decisions for YOUR SPECIFIC BUSINESS and the training to help you implement it.

Feel more confident and empowered knowing you have everything you need to build a business you love and hit all those big scary goals you’ve set for yourself. 

  • Learn how to identify your best marketing channels so you know where to spend your time for the best returns
  • Get clear on EXACTLY what you need to optimize in your business to get to your goals while avoiding comparison
  • Learn how to get more visibility for your product-based business without spending money on ads
  • Generate endless content ideas & get ongoing inspiration so you always know what to say on social and in email
  • Get ahead of your marketing with monthly, quarterly, and yearly check-ins so you always know what to work on and when
  • Demystify the most important tech platforms to effectively run your eCommerce business so you have more time to enjoy your life
  • Fast track your success with inexpensive paid advertising & the guidance of a strategist who has made over half-a-million dollars for her clients

yes, this is it!

This isn't your average membership!


Direct Access

Post in the private membership hub and get answers directly from your hosts.  Need to go even deeper? Book a 1:1 Velvet Rope Call for just $47


Monthly Q&A Calls

Ask us anything on our Monthly ‘Happy Hour' Q&A Zoom Calls. Get personalized face-to-face feedback about your business from Jessica, Nicole, and the rest of the community.


Quarterly Planning Workshops

Make sure you're on the right track with our Quarterly ‘Bottle Service' Workshops. Analyze your results, set your goals, + get strategic support from your hosts along the way


Real World Experience

Everything we teach in the Lounge is based on our 30+ years combined experience + what we're doing with our clients right now.

🚫 💩

No Bullshit

We don't do fluff. There are no shortcuts, no silver bullets, & no overnight successes. Just proven marketing strategies that build long-term sustainable success.


Learn to Fish

We teach you the why + the how behind all the things so you understand how to make decisions for YOUR unique business and never feel reliant on someone else.

Screenshot of feedback from a Lounge Member that reads: today I would like to send big THANK YOU to Jessica Totillo Coster (she/her) and Nicole Diedrich Y. Thank you ladies for being here for us. Jessica gave me a huge support when not trusting in myself and my business plans during our Velvet rope call. Plus I absolutely love her GA course. If you have not had a time to go through it, make it. You will not regret it. No fluff, only important stuff plus what I love are those market standards Jessica is sharing. I had also a call with Nicole. I was not sure about the lead gen strategy as noone does it really in my country. Nevertheless I just jumped on call with my IT guy, got ready everything and launched it yesterday afternoon. Just one day only 24 hours!!! and we have 3% subscribers increase. And actually I think it is our benefit that this type of an ad is not that typical in my country.

What You Get For just $47/mo.

  • Actionable step-by-step training for easy implementation into your business
  • Guest experts to share speciality training throughout the year​
  • Advanced strategies to grow the traffic, sales & profit in your eCommerce business​
  • Tools, worksheets, and guides to support you along the way
  • An amazing community of other eCommerce business owners to cheer you on + support you
  • Live support from Jessica + Nicole on our Monthly Happy Hour Q&A Calls​
  • Quarterly Planning Workshops to set goals & figure out where you should be focusing on your business RIGHT NOW
  • Special members-only deals on other courses & programs offered by Jessica & Nicole
  • 1:1 calls with Jessica or Nicole for just $47 when you need private help to brainstorm or get unstuck​

where have you been all my life?

Skip the FOMO, the comparison, & the shiny object syndrome. Focus your energy on what's best for your eCommerce business Here's Why The Lounge is the Place 🤩

Strategic Planning 💥

To make true progress in your eCommerce business you need to know where you're going, how you're going to get there, and when you're going to work on those things in between everything else you need to do in your business

The Yearly Ops & Marketing Calendar shows you how to prioritize your goals, break them down and make sure you're focused on the right things at the right time.

KPI Calculator & Business Growth Ideas 💰

The KPI (Key Performance Indicator) Calculator will show you exactly how much traffic, conversion, AOV, and gross margin you'll need to hit your business goals. 

Once you identify which KPI you're going to work on first access a list of actionable strategies you can use to achieve those goals and an assessment to figure out which makes the most sense for your business.

Courses & Tech Training 🎓

Now that you know what you're going to do, dive into the ever growing training library to help you implement it.

Courses Include: 

  • Google Analytics
  • Facebook Ads
  • Klaviyo Tech Tour
  • Perfect Product & Promotion Launch
  • FB Groups for Product-Based Businesses
  • Content Creation Workshop
  • Copywriting for eCommerce
  • PR For Product-Based Businesses
  • Live Social Selling

Social Media & Email Content Planning 📣

Learn how to create content to attract your perfect customer, inspire them to buy, and keep them coming back for more! 

Utilize the “Gin Method” of content creation so you always know what to say and when to say it! Plus learn a tried and true step-by-step strategy for keeping your content calendar full without the overwhelm.

Tools, Worksheets & Checklists 📝

Stay on track all year long and never miss a beat or a marketing opportunity with business checklists, sales tracking, goal setting, and everything to need to stay organized in your marketing strategy.

Developed by Jessica based on her own needs while running a 7-figure eCommerce business these easy to follow templates will have you feeling like an eCommerce badass.

where have you been all my life?

eCommerce feels hard... but it's actually quite simple

Once you have the right tools, the right focus, and an understanding of how all the pieces of the eCommerce puzzle fit together you can create a business you love, that doesn't require your 24/7 attention, and that actually gives you the freedom and joy you hoped it would

Screenshot of three testimonials about the Lounge the first one reads: One of my all time favorite programs for sure! Highly recommend to all small business owners The second one reads: Honestly, as a new business owner who has been listening to the podcast, been in the FB Group before and purchased courses and information already..this was a no brainer! I wish you both much success with this! The third one reads: So here for this!! So happy I am a part of the Lounge. Best business investment I have made!

I'm ready to dive in!

Here's What You'll Find Inside the Lounge

  • Yearly Ops & Marketing Calendar: Jam packed with literally EVERYTHING you need to do for your business, already mapped out for you. Never wonder what to work on next, or miss out on opportunities in your biz
  • A calculator to show you EXACTLY what KPIs to focus on and improve to hit your sales & profiit goals
  • Yearly, Quarterly, and Monthly review tools, goal planning, and checklists to make sure NOTHING slips through the cracks and you're on the right track.
  • Content planning calendar for social media and email marketing so you don't miss an opportunity to grow your audience, inspire them to buy, and keep them coming back for more
  • Money Shots: quick + dirty mini marketing campaigns you can run anytime you need a cash injection in your business
  • Google Analytics Crash Course: I'll guide you through exactly what to look at + what it means so you can pull actionable insights & make data driven decisions
  • Klaviyo Tech Tour so you know how to use the platform to your advantage and increase your revenue
  • Step-by-Step Facebook Ads: Watch over Nicole's shoulder as she shows you how to properly set up your FB Ads account, identify your COLD audience, and create compelling ads so you can start driving new + qualified traffic to your website
  • Run the Perfect Promotion or Product Launch with a proven rinse & repeat system that will grow your email list with people who want to buy from you and have you sell out your next collection. Done-for-you content plan included
  • Learn how to cultivate a community around your prooduct to get more eyeballs on your business and utilize Facebook Groups to nurture and convert a warm audience of customers
  • Guest Expert Training on topics such as PR for product-based businesses, copywriting for eCommerce, & how to use live selling to build connection & sales fast!
  • Monthly 'Happy Hour' Q&A Calls on Zoom with Jessica & Nicole to get your questions answered
  • Quarterly 'Bottle Service' Planning Workshops to make sure you're set up for success in your business and working on the RIGHT things to hit your goals
  • Daily access to your hosts and a community of other product-based business owners to for support whenever you need it!
  • A private platform OFF of Facebook so you can get in and out without all the distractions to learn, implement, and see results faster
  • An ever growing library of education, tools, and resources to help you grow the traffic, sales, and profit in your eCommerce business
The Lounge eCommerce Marketing Membership

what if you could...

  • Get EXCITED about your business again? If you could feel that same joy & hope you did when you first started your business. If you could get back to doing the parts you love without stressing about the ones you hate. The tools & training in the Lounge will revive that excitement when you see what's possible, when you can give yourself a raise, or outsource the things you don't like doing.
  • Feel more CONFIDENT in the direction you're moving? Once you learn how to read the data you'll know how to pull actionable insights and make strategic decisions for the benefit of the business you WANT to build. It's the most liberating feeling and the most satisfying feedback we get from our members.
  • Take comfort in knowing you've got experienced strategists by your side? Never make decisions on your own again! The Lounge will teach you how & give you the confidence to make the RIGHT decisions for your business, but we're just a post away anytime you need strategic guidance, a little bit of clarity, or just some confiirmation that you're doing the right thing.
  • Get your time back! Travel, hang with your family, or binge watch your favorite shows... all the reasons you started your own business in the first place! Build a rock solid marketing strategy, give your team a place to get additional support, and set yourself and your business up for success so you can actually reap the rewards of being an entrepreneur.

this is exactly what I'm trying to do!

Let us teach you everything we learned the hard way...
so you don't have to

We're taking our 30+ years of combined experience in retail, marketing, advertising, and eCommerce; showing you what we've learned along the way. These are the same strategies and tools that we use with our one-on-one clients!

The same strategies that have allowed our clients to do things like hand over the daily operations to their trusted team, give themselves raises, allow them to take more vacations, fund their brick + mortar stores, reach multi 7-figures in their business, and so much more!

Jessica Totillo Coster your eCommerce & Email Marketing Stragist

hey babe!

I'm Jessica Totillo Coster

Your Ecommerce + Email Marketing Strategist

I know how it feels to do all the things…

Because I've been exactly where you are. With 20+ years in retail, owning my own multi 6-figure brick + mortar boutique, and as the only employee of a 7-figure eCommerce store I've worn all the hats. 

I created this program to share everything I learned the hard way, so you don't have to.

hi there!

I'm Nicole Diedrich

Your FB ADS + Social Media Strategist

With over six years in the marketing world, perfecting my FB Ad & Digital Marketing strategies I know I can help businesses like yours grow through paid and organic digital marketing techniques.
In the last year alone I've helped my clients make over $1M in revenue from paid advertising and it's the most rewarding job I've ever had.

i can't wait to learn from you!

More Kind Words

yaaasss, i want in!

What The FAQ?

Yes, and here's why. We've intentionally created this program to serve all levels of business. We want you around for the long haul, to grow with us, to keep learning and optimizing. 

As soon as you identify which metrics you want to improve in your business (traffic, conversion, etc.) there will be an assessment to help you figure out which strategies you should use based on your specific business. 

The Lounge is also a great place to send your employees so they can level-up their skill sets! This is what our 6 & 7-figure business owners do.

Plus, you'll have access to Jessica & Nicole who work with eCommerce businesses at ALL levels. 

Yes, yes you will! In addition to the Monthly Happy Hour Q&A Calls held on Zoom with Jessica & Nicole, we host quarterly workshops for you to set your goals and plans with us by your side. 

You're also able to post inside the membership hub AT ANY TIME and get direct feedback from us whenever you need it.

And guess what, we built this membership for you! Which means if we see a knowledge gap and have to record a quick tutorial video or add in a mini-training we will!

Plus, if you really just need me or Nicole for a 1:1 call, you can snag 30 minutes with us for just $47! 😍

Great question! The truth is, it depends.

We don't want you to spend all of your time in here because we want you to actually implement what you learn.

That being said, members who dedicate 5-10 hours (including implementation) per week see the most success.

And remember… the Lounge is a resource. There will be seasons in your business where you spend MORE time and other seasons where you spend LESS… it just depends on your goals at the moment.

You're not meant to “keep up” in the Lounge

We're big believers in focusing on what is going to move the needle in your business RIGHT NOW vs. doing every training that's available.

And depending on where you're at in your business and your existing skill set, not every training is going to be relevant to you at any given time. 

Instead of “keeping up” we encourage you to treat the Lounge as a resource that you can lean on for the long haul.

That being said, there is a TON of content inside the Lounge, and while we will be releasing more, updating some of the existing content, and bringing in guest experts there is no set schedule for 2023.

We're heavily focused on supporting you while you implement, optimize and improve the content that already exists as you grow your business.

Great question, complicated answer. While we can't make any guarantees about what you will achieve in this membership because everybody's business and work ethic is different, we have both helped numerous eCommerce businesses increase their sales. 

With such a low investment though, in most cases all it will take to make your money back is one or two additional sales per month. 

If you put in the work, there's no reason why this membership won't work for you.

Fair question! Typically, low price means low quality, right? 

But we were very intentional about the price because we wanted to serve as many eCommerce business owners as possible. 

We wanted it to be a “no brainer” 

We wanted it to be enough that you stay committed and do the work, but not sooo much that if you didn't show up as strongly for a month because things were getting crazy in your biz or your life you didn't feel like you were wasting money and started beating yourself up about it. 

Shit happens and things get stressful. We didn't want the Lounge to be one of those things.

But… the January 2023 enrollment is likely the LAST CHANCE to enroll at this price.

There is no commitment and you can cancel at anytime. 

Whether you choose annual or monthly your only commitment is to the end of your current billing cycle.

You'll also have 7-days from when you join to request a full refund, no questions asked.

Yes you can, and we encourage it – especially for our 6 & 7-figure business owners. 

As long as they are W2 employees you only need one membership that can be shared among your company. 

Your membership and billing will be tied to the email you use to sign up, so we do recommend you use the owner's email or someone else on the management team – not an employee email. 

We do ask that any contractors have their own membership and login to ensure your business is properly represented. 

Yes, you can cancel at anytime.

When you cancel you will continue to have access to the membership until the end of your current billing period.

There will be no refunds beyond the initial 7 day period starting the day that you join.

Yes, we do! Once you join the membership, you'll have 7 days to decide if you want to stay. 

If you decide this isn't the program for you, let us know and we're happy to provide you with a full refund.

Investment Options 👇


$ 47
00 Month
  • Most Flexible
  • 7-Day Refund Policy


$ 500
00 Year
  • 1.5 months Free!
  • 7-Day Refund Policy

Still Have Questions?

eCommerce Badassery Logo White

DISCLAIMER: While the content included in this product and on this website is created from experience and previous results there are no guarantees that this will work for you. As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation.

This website is not part of the Facebook website or Facebook Inc. Additionally, this site is not endorsed by Facebook in any way.

Facebook is a trademark of Facebook, Inc.

About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants