CART opens sept 12, 2022:



To Grow the Traffic, Sales & Profit in Your eCommerce Business

A strategy + marketing membership created specifically for eCommerce entrepreneurs.

the lounge

The Lounge
by eCommerce Badassery

an Ecommerce strategy + marketing membership for scrappy online store owners

Get expert training on all things eCommerce and a community of other eCommerce entreprenuers to cheer you on.

I don’t need to hear anymore; I want in!


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The Lounge Has Been a Game Changer for My Business

Jessica and Nicole have put together so many easy to follow, extremely thorough trainings that have truly taken my business up a notch. 

Plus they are always there to cheer me on and answer a question. Best investment I’ve made in a learning tool so far!

Abby Shipley, Owner The Ginger Hill Farmer

What if you always knew what to do in your business
you are a badss

What if you always knew how to figure out the best next step in your business?

What if you had a community of other eCommerce entrepreneurs to bounce ideas off of and get support when you needed it. 

How nice would it be to feel more organized, less overwhelmed and like you had complete control over your business?

Maybe you’ve already found success in your business, but you’re wondering what’s next. Or you’re just getting started and not catching the traction you want. 

Either way you’ve got goals to meet, but you’re not totally sure how to get there and if you have to hear one more person tell you to do Instagram reels or TikTok to blow up your business you just might scream. 

Sure, there’s a chance it’ll work – but running in circles chasing every last marketing tactic is making you dizzy and you’d rather build a solid strategy and long-term plan for your business. 

Ultimately, you just want someone to show you how to make data driven decisions in your business instead of always flying by the seat of your pants. 

Let us teach you everything we learned the hard way... so you don't have to

Imagine If...

the lounge

You had someone to show you your blind spots...

Someone to give you new strategies to grow your traffic, sales and profit in your eCommerce business, and a community where you might just find the Nicole to your Jessica…


The membership

The Lounge Membership by eCommerce Badassery

The Lounge by eCommerce Badassery is a monthly membership program with Jessica & Nicole. Consider us an extension of your team, helping you map out your most successful year yet.

Finally take control of your business and know exactly what to do and when to do it to reach your ultimate goals.

Whether it’s more money, more freedom, or just more time off – a solid business foundation and understanding of the eCommerce puzzle is where all the magic happens.

You had me at freedom


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I'm Finally Making Money from Facebook ads!

After going through the ads training in the Lounge I started seeing sales within the first week! I’ve never been able to generate revenue from ads before.  

Aside from my ads success I love that I have the option to go at my own pace; it takes off all the pressure and I never feel like I’m behind.

Plus I love all the additional support we get through our Q&A calls and the rest of the community.

Denea Marable , Founder Queen Styles Boutique

Take a peek

the lounge

What's Inside?

  • Marketing & tech training to take you from confused to conversion
  • Monthly LIVE Q&A Happy Hour Calls to get all your burning questions answered by Jessica & Nicole
  • Bottle Service Quarterly Planning Sessions so you always know what to do next
  • Other eCommerce entrepreneurs at ALL levels of business… there’s someone who gets you
  • 1:1 Private Calls with Jessica & Nicole to help you get unstuck for a special members-only price

the lounge

The Lounge
by eCommerce Badassery

A Membership for you to learn, grow, and connect.

For just $47/mo. you get…

Where have you been all my life?


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Jessica Totillo Coster your eCommerce & Email Marketing Stragist

hey babe!

I'm Jessica Totillo Coster

Your Ecommerce + Email Marketing Strategist

Hey, I’m Jessica! An eCommerce and email marketing strategist for boutique owners and product entrepreneurs. I use data and experience to help you figure out the next best step in your business.


Because I’ve been exactly where you are. With 20+ years in the retail biz, owning my own multi 6-figure brick + mortar boutique, and as the only employee of a 7-figure eCommerce store. 

I created this program to share everything I learned the hard way, so you don’t have to.

hi there!

I'm Nicole Diedrich

Your FB ADS + Social Media Strategist

When I met Jess online over a year and a half ago, and I knew it was only a matter of time before we created something BADASS together. 
With over six years in the marketing world, perfecting my FB Ad & Digital Marketing strategies I know I can help businesses like yours grow through paid and organic digital marketing techniques.
We can’t wait to take this journey with you, and for only one sale extra a month – we can almost 100% assure you that this will be the best investment you could ever make for your eCommerce business! 

the lounge

What It's Like to Learn From Us

word on the street

I can’t wait to learn from you!


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Yes, and here’s why. We’ve intentionally created this program to serve all levels of business. We want you around for the long haul, to grow with us, to keep learning and optimizing. 

And as a self-paced membership, you only need to focus on what makes sense for your business right now! So whether you need to learn how to create consistent content or you’re ready to uplevel by making data-driven decisions, there’s something inside the Lounge for you to learn.

And right now we’ve got everyone from those who are just starting out to those doing multi-millions/year in their business.

And, if you think you don’t have time to hang in the Lounge because you’re too busy being a CEO… send one of your employees instead! 

Plus, you’ll have access to Nicole & jessica who work with eCommerce businesses at ALL levels. 

Yes, yes you will! In addition to the Monthly Happy Hour Q&A Calls, you’ll have access to our community where where Nicole & I will be answering your questions. 

And guess what, we built this membership for you! Which means if we see a knowledge gap and have to record a quick tutorial video or add in a mini-training we will!

And as a last resort, if you really just need me or Nicole for a 1:1 call, you can snag 30 minutes with us for just $47! 😍

Actually, yes. But there’s a reason for that. Because progress doesn’t happen in a month, or even two. But don’t worry after the initial 6-month commitment it will roll month-to-month. 

Plus, from the date of enrollment you’ll have 7 days to decide if you want to stay. If you think The Lounge isn’t the right fit for you we’ll give you a full refund!

Right now our intention is to release new training content each and every month, but don’t feel like you have to “keep up”. 

The content will be there when you need it. We’re big believers in focusing on what will move the needle RIGHT NOW for you, so you don’t have to do all the things. 

Plus, depending on where you’re at in your business and your own skill set, not every training will be right for you at any given time. 

Use the assessment to figure out where you should be focusing on your business NOW & dive into the training that matters.


Fair question! Typically, low price means low quality, right? 

But we were very intentional about the price because we wanted to serve as many eCommerce business owners as possible. 

We wanted it to be a “no brainer” 

We wanted it to be enough that you stay committed and do the work, but not sooo much that if you didn’t show up as strongly for a month because things were getting crazy in your biz or your life you didn’t feel like you were wasting money and started beating yourself up about it. 

Shit happens and things get stressful. We didn’t want the Lounge to be one of those things.

Great question, complicated answer. While we can’t make any guarantees about what you will achieve in this membership because everybody’s business and work ethic is different, we have both helped numerous eCommerce businesses increase their sales. 

With such a low investment though, in most cases all it will take to make your money back is one or two additional sales per month. 

If you put in the work, there’s no reason why this membership won’t work for you.

Yes, we do! You’ll have 7 days from the date of enrollment to decide if you want to stay. 

If you feel this isn’t the program for you, let us know and we’re happy to provide you with a full refund.

Yes, after the initial commitment you can cancel anytime. 

When you join, you’ll be able to choose between a monthly or annual option. 

The monthly option will roll to month-to-month after the first 6-months and you’ll be able to cancel at any time. 

The annual option will stay as an annual subscription after the first year. 

If you cancel before the first year is up, your plan will not renew and your membership will end at the end of the current annual period. 

You will continue to have access to the membership.

There will be no refunds beyond the 7-day persiod after enrollment.

Nothing! Don’t worry, we’re not getting lit on our calls. It’s just a cheeky exercise in branding. 🍾

I Doubled My Average Sales Numbers

Having a system of spread sheets and reports to keep track of my numbers and plan my goals has been helpful! Last month I doubled my average sales figures by focusing on in-person markets while I grow my email list.

And with all the in-depth training + guest experts, I feel confident I have all the knowledge I need from the start to fast track my way to success. 

I love meeting and learning with other eCommerce product-based business owners. I even met a fellow Lounger in person that lives close to me and she shared her wisdom on in-person markets to attend!

Laura Novak-Roesgen, Founder + Chief Visionary Officer,  Novaura Jewelry

Investment options

Choose monthly or annually

The initial commitment for The Lounge Membership is 6-months at a monthly price of $47, paid upfront. [$282] Ready to commit for the entire year? Sign up annually for $500 and save $64! [That’s over a month FREE] 

After your initial commitment you can choose to continue monthly or annually, just select your preference at checkout below!

Remember, you’ll have 7 days after enrollment to decide if you want to stay in the membership. If you decide the program isn’t for you we’re happy to provide you with a full refund. 


Be the first to know when the doors to The Lounge by eCommerce Badassery are open!

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  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who I'm NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants