PR for Product-based Businesses

Wondering how to get your products published in magazines and blogs?

Join us for 2 FREE Workshops where you'll learn how to run your own PR in-house + get your products featured in Holiday gift guides.

Wed, March 9th & Wed, April 6th

You MUST register for access!

Ready to get your kick-ass products featured in magazines + blogs without spending thousands per month on a full-service PR firm?


How to do your own pr 101

The presentation will cover how to identify the top media outlets and editors relevant to what you sell and develop pitches for these opportunities. You’ll get actionable tips to help you create images and a strategy to appeal to both the media and clients.


During this workshop you’ll learn how to:

  • Identify publications and editors relevant to your business and products
  • Start building a media contacts lists including the exact info you should be adding to it
  • Make sure your images are media-ready and support your story
  • Come up with compelling story angles to pitch press features about your products
  • Make sure your website is optimized so you will appeal to editors and clients alike


get featured in holiday gift guides

In this online workshop learn the basics of how to pitch your products to holiday gift guides. And if this seems too early in the year to be thinking about the holidays… it's not! And you'll learn more why in the workshop too. :)⁠


During this workshop you’ll learn:

  • Why the holidays have 5x the amount of press opportunities
  • Why gift guides should be your media outreach priority if you sell products
  • How gift guide press can *supercharge* your end of year sales goals
  • When to pitch gift guides editors so you don't miss out on this great media opportunity
  • 5 insider publicist tips so you're sure your product is ready for gift guide outreach
Nora Wolf of Wolf PR

taught by

Nora Wolf

Veteran Publicist

Nora Wolf has worked in PR her entire professional life and has been running her boutique public relations shop Wolf PR since 2011. Over the years Nora and her team have secured hundreds of holiday gift guide features for their retainer clients who sell everything from ceramics, to portable speakers, to hand balm, wine totes, garden tools, wooden toys, jewelry, to name… well more than a few. One year Wolf PR got so many gift guide placements for a client, they pulled their giftable products apart from their furniture line and started a whole new brand!

In 2020 (during the Corona outbreak, no less!) Nora launched Wolf Craft to address the PR needs that Wolf PR was not designed to do, like helping creative businesses learn how to do PR in-house. Her very first idea was to teach people how to pitch their products to holiday gift guides. Gift guides are *the best* media opportunity of the year for product-based businesses, and Nora has fine tuned her approach over several years to create a system that anyone can plug in their own work into.

your host...

Jessica Totillo Coster


Hey, I’m Jessica! An eCommerce and email marketing strategist for boutique owners and product entrepreneurs. I use data and experience to help you figure out the next best step in your business.


Because I’ve been exactly where you are. With 20+ years in the retail biz, owning my own multi 6-figure brick + mortar boutique, and as the only employee of a 7-figure eCommerce store. 

I love teaching everything I learned the hard way, so you don’t have to and I’m dedicated to putting more money in the pockets of female entrepreneurs.

Jessica Totillo Coster

Don't miss this opportunity to learn how to get thousands or even millions of eyes on your business + brand for free.

About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants