PR for Product-based Businesses
Join us for 2 FREE Workshops where you’ll learn how to run your own PR in-house + get your products featured in Holiday gift guides.
Wed, March 9th & Wed, April 6th
You MUST register for access!
Ready to get your kick-ass products featured in magazines + blogs without spending thousands per month on a full-service PR firm?
WORKSHOP ONE: MARCH 9th 2022
The presentation will cover how to identify the top media outlets and editors relevant to what you sell and develop pitches for these opportunities. You’ll get actionable tips to help you create images and a strategy to appeal to both the media and clients.
WORKSHOP TWO: APRIL 6th 2022
In this online workshop learn the basics of how to pitch your products to holiday gift guides. And if this seems too early in the year to be thinking about the holidays… it’s not! And you’ll learn more why in the workshop too. :)
Nora Wolf has worked in PR her entire professional life and has been running her boutique public relations shop Wolf PR since 2011. Over the years Nora and her team have secured hundreds of holiday gift guide features for their retainer clients who sell everything from ceramics, to portable speakers, to hand balm, wine totes, garden tools, wooden toys, jewelry, to name… well more than a few. One year Wolf PR got so many gift guide placements for a client, they pulled their giftable products apart from their furniture line and started a whole new brand!
In 2020 (during the Corona outbreak, no less!) Nora launched Wolf Craft to address the PR needs that Wolf PR was not designed to do, like helping creative businesses learn how to do PR in-house. Her very first idea was to teach people how to pitch their products to holiday gift guides. Gift guides are *the best* media opportunity of the year for product-based businesses, and Nora has fine tuned her approach over several years to create a system that anyone can plug in their own work into.
ECOMMERCE + EMAIL MARKETING STRATEGIST
Hey, I’m Jessica! An eCommerce and email marketing strategist for boutique owners and product entrepreneurs. I use data and experience to help you figure out the next best step in your business.
I KNOW HOW IT FEELS TO DO ALL THE THINGS.
Because I’ve been exactly where you are. With 20+ years in the retail biz, owning my own multi 6-figure brick + mortar boutique, and as the only employee of a 7-figure eCommerce store.
I love teaching everything I learned the hard way, so you don’t have to and I’m dedicated to putting more money in the pockets of female entrepreneurs.
Don’t miss this opportunity to learn how to get thousands or even millions of eyes on your business + brand for free.