274. The Power of Profit Goals & Why they Matter

Jessica Totillo Coster is an eCommerce and email marketing strategist for product-based business owners. She spent 25+ years in retail, including three years as the sole employee running a 7-figure eCommerce store, where she generated $300K+ per year from email alone. Before that, she built a brick-and-mortar boutique that hit $650K in its first year. She founded eCommerce Badassery to teach store owners the strategies that actually create move revenue and profit… not more tactics to pile on. Her flagship course, Email Badassery, walks students through building a full suite of automated email flows that drive consistent sales without the burnout. Members looking for ongoing support join The Lounge, her membership community where she helps established store owners pinpoint the exact metric worth focusing on next and gives them the strategy to make progress. Her philosophy: do less, make more.