Courses & Programs

Learn With Me

I’ve taken my 25+ years in retail, the hard lessons, countless mistakes, and tons of success, and wrapped them all up into easy-to-follow self-paced courses so you can grow the traffic, sales, and profit in your eCommerce store.

eCommerce Badasssery Programs

Self-study courses designed specifically for eCommerce businesses to level up their online stores.

Email Badassery

With an ROI of 40:1 you can’t afford NOT to do email marketing for your ecommerce biz

If you want to make money on auto-pilot, creating a deeply personalized customer journey through email marketing is the BEST way to do it.

Learn the exact strategy I use with my 1:1 done-for-you clients and get the email custom email automation suite without the high price tag.

Ai Brand Brief

Teach AI to Write Like You & Transform Your Content Game—in Just 24 Hours

The AI Brand Brief is a step-by-step program that takes a deep dive into your perfect customer and teaches you how to train ChatGPT to create authentic, on-brand content—in a fraction of the time. With the right guidance, AI becomes your ultimate tool to streamline content creation and scale your marketing—without the headache.

Shopify Secrets

Unlock the Hidden Power of Your Shopify Store

Master the insider tips and advanced features you didn’t know Shopify had!

Shopify Secrets is your shortcut to utilizing Metaobjects, Metafields, and Shopify flow. 

Shopify Badassery

A step-by-step Shopify walkthrough that covers every nook & cranny of the platform with video walkthroughs that show you how to use and optimize your Shopify store.

Whether you’re brand new to Shopify or just wish felt more comfortable on it, this course is for you.

The videos & walkthroughs are super short & sweet making it easy to use as a reference every time you need to update your site. Plus the epic checklist will keep you on track to ensure you don’t miss a thing!

Content Badassery

101+ Content Ideas, 140+ Subjects Lines & 200+ Seasonal Words & Phrases to Rock Your Email & Content Marketing

Every email you send is an opportunity to make sales… but if you don’t send the damn emails, you can’t make the damn money!

If you’re like most eCommerce business owners I talk to, you probably worry about being salesy, annoying your customers, or you feel like you’ve already said all the things.

Content Badassery will give you the foundation & strategy you need to consistently show up confidently and make more sales!

The Lounge Membership

Learn how to do less… but better

The Lounge is for established eCommerce business owners who are ready to learn how to leverage their data to make smart business decisions and implement rinse & repeat marketing strategies to grow their traffic, sales, and profit.

SEO Badassery

optimize your site so your perfect customer can find you when they’re searching for a product like yours

An often misunderstood and overlooked strategy by small business owners, search engine optimization is how you build long-term, sustainable success in eCommerce. Partner with Google so they can bring you the perfect customer.

Google Analytics

Your step-by-step guide to finally understand all that damn data and what to do with it

eCommere might feel like a mystery to you – but it’s more likely that you don’t understand how to read the numbers. 

Watch over my shoulder as I show you what reports to look at, explain what the numbers mean, and how to take actionable insights from the data.

EARNINGS DISCLAIMER: While the content included in these products and on this website is created from experience and previous results there are no guarantees that this will work for you. As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation.

About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants