Shopify Course

Step-by-Step Shopify Tech Walkthrough

Get step-by-step video walkthroughs of the Shopify eCommerce platform from someone that actually cares about you and your business so you can level-up your eCommerce game and make more revenue in your online store.

Shopify Badassery

Learn how to use Shopify's features to level up your online store + start seeing more sales

Learn From Me

Jessica Totillo Coster your eCommerce & Email Marketing Stragist

Let's be honest... you're pretty sure your site could be better but you don't know how

Shopify is an amazing eCommerce Platform… and while it’s not hard to get started there are a lot of steps to ensure you’re set up for success from day one and it’s easy to get overwhelmed.

Even if you’ve been on the platform for awhile, Shopify releases so many new features it’s hard to keep up. You might not be able to take full advantage of the platform.

What's INCLUDED:

Learn From Me

Jessica Totillo Coster Stairs Led Zeppelin Tee

Ready to feel like a Shopify badass & be PROUD of your store?

This Self-Study Course Will Teach you Everything You Need to know. Plus, with lifetime access you can come back to it again and again to learn more advanced implementations.

What's it Gonna Cost Ya?

Less than you think!

$597

just $397

Meet the Instructor

Jessica Totillo Coster

Hey, I'm Jessica

Meet your Shopify Ninja

I have been using the Shopify platform since 2016 and I love the platform for how easy it is for small business owners like you. 

Unfortunately, like most platforms, if you’re not super techy or don’t know what to look for, it’s easy to miss important features or feel overwhelmed trying to utilize the platform. 

Let me show you how step-by-step so you can stop Googling how to [insert task here] on Shopify. 

Word on the Street:

I can’t wait to learn from you!

What the FAQ?

Yes! This is brand new content that is not included in the Lounge eCommerce Marketing Membership

Maybe! That depends on how comfortable you are with it. 

If you feel like your store is as optimized as possible and you’re confident in Shopify’s features then you probably don’t need this. 

If you wish you better understood how to use Shopify’s features or even know what’s possible then yes this would be a great fit!

Once you place your order you’ll receive an email invite to the eCommerce Badassery Vault where the course is stored. 

You’ll create your account to join + once you’re inside be sure to read the START HERE post pinned to the top of your home feed.

This will walk you through how to navigate the platform and access your course content. 

All course content will be available immediately. 

Sort of! When it comes to the technical aspect of Shopify, yes you can. But if you don’t know what questions to ask or what features to research how do you know where to start?

At least that’s the feedback I hear MOST from clients and community members.

In this step-by-step course I walk you through the entire platform + show you all of the basic and advanced features while explaining how to use them.

I’ll also walk you through the best way to organize your store, optimize your customer experience, and

Not really. This course is focused on ensuring your Shopify store if set up properly. I do provide additional on-site strategies to optimize your ability to generate revenue.

If you want ongoing support to increase your website traffic I recommend you join the Lounge eCommerce Marketing Membership.

Yes! I walk you through when you might want to use metafields, how to set them up, and how to add them to your store.

I’ll also share some of my must-have Shopify apps and how to utilize Shopify’s free apps to extend the functionality of your store.

You’ll have access for as long as it exists in eCommerce Badassery

Shopify Badassery was created in the fall of 2023 so it’s up to date with Shopify 2.0 and it’s latest Summer ’23 updates.

As a founding member you are getting the MVP of this program.

Once the first round of students go through the course I will make updates based on their feedback which you will get automatic access to.

I will also do my best to update the course if/when there are significant changes to the Shopify platform.

Tech platforms are updated frequently, so it can be difficult to keep up. I can’t promise it will update for every visual change but I will do my best to keep up with functionality + feature changes.

The Shopify Badassery course does not include access to me, but you are able to leave questions in the comments of each section if you need clarification on anything. 

I do encourage you to ask questions in the lesson comments if you have them because it helps me identify where there may be gaps in the content and gives me insight into how I can improve the program. 

The Shopify Badassery Course does not include a private FB group or community but you will have access to the eCommerce Badassery Vault, our community on Mighty Networks. 

While the community is not an open forum like the FB group (yet) you will have access to other eCommerce entrepreneurs if you’re so inclined to connect with them.

You can always join the Lounge Membership for ongoing eCommerce marketing support.

Due to the digital nature and low price of this product we do not offer a refund policy. 

If you find the content isn’t relevant to your or helpful, feel free to contact us and we’ll do our best to make it right.

It’s Time

ditch the overwhelm & get step-by-step help with your Shopify store!

How Else I Can Help

NEED MORE than just Shopify Help?

If you’re looking for more support in your eCommerce business, check out the Lounge eCommerce Marketing Membership. Get access to a growing library of training, guest experts, 2 hosts + a community of other eCommerce entrepreneurs. 

Learn how to read data, create marketing campaigns, run ads + more!

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©2023 ECOMMERCE BADASSERY, LLC | JESSICA TOTILLO COSTER

DISCLAIMER: While the content included in this product and on this website is created from experience and previous results there are no guarantees that this will work for you. As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation.

This website is not part of the Shopify website or Shopify, Inc. Additionally, this site is not endorsed by Shopify in any way.

Shopify is a trademark of Shopify, Inc.

This website is not part of the Facebook website or Facebook Inc. Additionally, this site is not endorsed by Facebook in any way.

Facebook is a trademark of Facebook, Inc.

Make AI Your Marketing Side-kick

Here's What You Get:

The Checklist

A step-by-step doc that walks you through EVERYTHING you need to do BEFORE going live to ensure your customers can check out, you’re legally protected, and your store is optimized for conversion! 

This guide will hold your hand throughout the course so you don’t you don’t miss any of the nuances of the Shopify platform. 

Site Inspiration & strategy

See real-life examples of sites that I’ve created & optimized for my clients. Peek over my shoulder as I share my thought process behind all the decisions I made and how you can apply that same logic to your business. 

Design Tutorials

Video walkthroughs to help you pick your theme, and show you how to design gorgeous pages utilizing Shopify 2.0. Plus, I’ll share my favorite apps to give you even more design flexibility. 

Product Organization Strategy

The organization of your products, collections, and navigation menu can make or break your website conversion. 

We’ll dive deep into the user experience to ensure your site is designed to convert with video walkthroughs & examples

Product Conversion Strategy

Learn how to optimize your product pages for maximum conversion. We’ll cover everything from page layout to content creation and how to utilize Shopify’s new AI content generator.

Shopify 2.0 Tutorials

Learn the latest features of Shopify 2.0 such as sections everywhere, metafields, search & discovery, and more to ensure you’re utilizing Shopify to its fullest potential without unnecessary app expenses and website slowdowns

Shopify Setting How-To Guide

Take the guesswork out of properly setting up your store. We’ll walk through every setting on your Shopify store with my preferred options.

The Legal Stuff

Learn what policies you MUST HAVE on your website, how to properly generate, and how to properly manage sales tax to protect yourself & your business

About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants