Shopify Secrets

Unlock Shopify's Hidden POWER

Shopify Secrets is your insider guide to mastering Shopify’s advanced features—metaobjects, metafields, and Shopify Flow. This step-by-step program shows you how to harness these powerful tools to better organize your store, streamline operations, and automate repetitive tasks, so you can focus on what matters most—growing your business

Magic in action

See What's Possible

Sound Familiar?

Here's the TRUTH...

jessica-totillo-coster-ecommerce-badassery-stairs

hey babe

I'm Jessica
Totillo Coster

I’m a marketing strategist turned tech nerd (and wannabe developer) who loves nothing more than figuring out smarter, faster ways to run an eCommerce business.

Whether it’s saving time, streamlining workflows, or creating systems that give you the freedom to take a break (yes, really!), I’m all about making life easier for store owners like you.

I’ve been using Shopify since 2016, helping eCommerce businesses organize their stores, improve their operations, and grow sustainably. 

With 25+ years of retail and eCommerce experience—working with 7-figure businesses and running my own multi-6-figure boutique…

I know what it takes to create systems that work behind the scenes so you can focus on the big picture.

Shopify Secrets was born from a real-world project where I future-proofed a client’s store to make managing her products and content ridiculously simple. Now, I’m sharing those strategies with you—because Shopify’s most powerful tools are only helpful if you know how to use them. Let me show you how to make your store work for you.

Take Control of Your Store

Learn the TRUE Functionality of Shopify

Wouldn't it be
COOL if...

Self-reliance

Tools that Put You in Control

introducing

Shopify Secrets

A deep dive into Shopify’s most powerful tools—including the features you didn’t even know were possible. From organizing your product pages with metafields to adding custom sections your theme doesn’t support, and automating tasks that take up too much time… this course gives you the flexibility to build the store you’ve always wanted—without relying on developers or overpriced apps.

  • A deep dive into metaobjects and metafields to clean up your product pages and present your content exactly the way you envision.
  • Store more content in Shopify’s admin and stay independent of your theme making upgrades and changes easier.
  • A walkthrough of Shopify Flow to automate repetitive tasks and save time where it matters most.
  • Video tutorials that guide you through each feature, making it easy to set up even if you’re not a tech whiz.
  • Pre-built Shopify Flow automations you can import and start using immediately.
  • Custom pre-built Shopify sections you can use to level up your eCommerce store design.
  • The confidence to create a repeatable system that’s easy to manage—or hand off to someone else.

Become a Shopify Ninja

Here's What You Get:

Deep-Dive into Metaobjects

Learn how to organize your store content with powerful data structures that help you present product details more clearly, create richer product pages, and make backend updates faster and easier.
Think: a clean, consistent product layout and way less manual editing.

Shopify Flow Overview

Discover how to automate repetitive tasks using Shopify’s built-in automation tool. From tagging customers to managing inventory alerts, this walkthrough helps you save time and reduce human error—no third-party app required.

Plug-and-Play Shopify Flow Templates

Skip the guesswork with done-for-you automations you can import in minutes. Inside, you’ll find pre-built workflows to help you:

  • Automate your new arrivals collection
  • Reduce manual entry when adding new products to your store

Shopify Filters & Search

Unlock the true power of Shopify’s filtering and search capabilities. Whether you sell a few products or hundreds, you’ll learn how to improve the customer shopping experience by making it easier for them to find exactly what they’re looking for.

Add Scheduling to Any Shopify Section

Display any section—like a promo, sale, or special message—only during the timeframe you choose. Great for holiday sales, pre-orders, and time-sensitive offers. No more manually turning banners on and off.

Countdown Timers

Add a countdown timer to any section in your store, OR use our scheduled banner with a countdown timer already included.

Whether you’re counting down to the start or end of a launch or sale, build excitement and urgency for your customers.

Animated image showing an individual featured product and a collection of featured products

Add Shoppable Products to Blog Posts

Transform your blog posts into sales tools by embedding products directly into your content. Perfect for gift guides, how-to articles, and product storytelling that drives revenue.

Side-by-Side Image & Form Block

Create high-converting opt-in sections that live right inside your theme. Whether you’re promoting early access, lead magnets, or pre-launch signups, this block helps you keep your signup form above the fold without using an external landing page builder.

Image Gallery

Showcase your products or brand story with a beautiful, responsive image gallery—no app required. Whether you’re highlighting lifestyle photography, behind-the-scenes shots, or user-generated content, this section makes it easy to add visual storytelling to any page.

Manually add images or auto-generate with Metaobjects.

Custom Shopify Siblings 

Show related products from the same collection—automatically. Great for collections with multiple colors, sizes, or matching items. This section dynamically pulls in product “siblings” to increase cross-sells and average order value.

Shopify Plus NOT required.

Asynchronous Support

Got questions? Not sure the best way to implement something in your store? Fill out the support inquiry form and I’ll help you sort it out!

What's it Gonna Cost Ya?

Less than you think!

$497

just $197

100% Risk Free

7-Day Refund Policy

If you purchase Shopify Secrets and don’t find the content valuable, email us within 7 days and we’ll issue you a full refund, no questions asked. 

Due to the digital nature of the product, this is a pretty generous policy, and I’m happy to offer it, especially because I know you’re likely new to me. 

are you missing out?

Organization Matters

Save Time & Eliminate Busy Work

Use Shopify Flow to Automate Repetitive Tasks

Got Questions

What the FAQ?

Yes, this module is part of the Shopify Badassery course. If you’re already enrolled in that, you’ll have access to this content.

This content is NOT part of the Lounge Membership

Maybe! I recommend you watch the video above to get a sense of what’s possible with this course and if it makes sense for your Shopify store.

Not at all. The course is designed with step-by-step tutorials to make even advanced features feel simple and approachable, no matter your technical skill level.

Nope! I’ll walk you through exactly what they are, why they matter, and how to use them—whether you’re a total beginner or have dabbled with these features before

You’ll just need a Shopify store. I’ll show you how to use the features and tools already built into the platform to make your store run like a dream.

If you’re not on Shopify yet, but are planning to migrate I have a few additional recommendations for you. 

First, request a forever free trial of Shopify here. This way you don’t have to pay until you’re ready to go live and you’re not stuck with a standard 14 day trial. 

Second, consider snagging Shopify Badassery. This is a deep dive into the Shopify platform, great for someone who isn’t versed in the platform at all yet. Shopify Secrets is automatically included with Shopify Badassery.

This course focuses specifically on advanced Shopify tools, but if you want to dive deeper into optimizing your entire store, you’ll have the option to upgrade to the full Shopify Badassery course.

You can also join the Lounge Membership, an eCommerce-first marketing membership with me in your back pocket. 

It's Time for Some REAL TALK...

If you’ve made it this far down the page my guess is one or more of these things is true:

Guess what? You’re not the only one! It was actually working with multiple eCommerce store owners helping them organize their product data and optimizing their website that inspired me to create this course in the first place.

It’s time you get your product data organized, optimized, and systematized so you can focus on revenue-driving activities.

Let it be Easy

Simplify Your Product Data & Pages

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©2025 ECOMMERCE BADASSERY, LLC | JESSICA TOTILLO COSTER

DISCLAIMER: While the content included in this product and on this website is created from experience and previous results there are no guarantees that this will work for you. As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation.

This website is not part of the Facebook website or Facebook Inc. Additionally, this site is not endorsed by Facebook in any way.

Facebook is a trademark of Facebook, Inc.

About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants