fbpx

free guides:

The Menu

255. Why Big Teams & Big Revenue Don’t Equal Big Profit

255. Why Big Teams & Big Revenue Don’t Equal Big Profit

Listen to the Episode

We're getting deep on this week's podcast with Ellie Lum, founder of Klum House. 

Ellie is sharing her story of making a huge pivot in her business in 2022, what she learned along the way, and what she would do differently if she were starting a new product business today. 

One of the most powerful conversations we had was really digging into the numbers and truly understanding your numbers. And as a product-based business owner your sales, your top-line revenue is instantly cut from the top due to the cost of those goods. By the time you cover the expenses of your business and payroll, there isn't much left at the end for you as the business owner.

This is a pretty heavy conversation and I recommend you listen to it more than once.

Connect With Ellie | Klum House

The Klum House Website

Klum House Instagram

Klum House YouTube

Klum House Bag Maker Facebook Group

Klum House Facebook Group

Episodes & Links Mentioned

The Lounge eCommerce Marketing Membership

Hey, I'm Jessica

I support scrappy female entrepreneurs with actionable steps & strategies to grow and scale the traffic, sales & profit in their eCommerce businesses. 

Recent Posts

eCommerce Badassery FREE Resource Library

Resource Library

Tools & Resources

Every freebie I’ve ever created… all in ONE place. Grow your traffic, sales & profit! 

THIS POST MAY CONTAIN AFFILIATE LINKS. IF YOU MAKE A PURCHASE WITH ONE OF MY AFFILIATE LINKS I MAY EARN A SMALL COMMISSION AT NO EXTRA COST TO YOU!

You May Also Like

The Lounge

eCommerce MARKETING MEMBERSHIP

A monthly membership for eCommerce business owners. Know exactly what to do next in your business based on your data, boost sales with our marketing blueprints, up level your skills in analytics, ads, SEO, email and more. Get direct access to your hosts and a community of other product-based business owners. It’s basically the best damn place on the Internet for eCommerce entrepreneurs. 

haute-stock-styled-stock-photo-subscription-editors-note-final-3-crp.jpg

About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants