Holiday Strategy

Q4 is coming...
are you Ready to OWN it?

Get everything you need to plan, create, and sell this Q4: proven content prompts, high-converting gift guides, and a complete campaign strategy built for busy eCommerce founders.

The Courses

The Holiday Collection

Click below to explore each one and see what’s inside. And no matter which one you check out through, you’ll always have the chance to grab the others at the same bundle savings.

Q4 Badassery

My complete holiday campaign strategy from inventory planning to promotion selection to campaign execution

Gift Guide Glow Up

Create a high-converting holiday gift guide that feels like a glossy magazine… and elevates the perception of your products

Holiday Content Bundle

208+ content prompts, email subject lines, and video scripts to position your products as must-have gifts

Get the Bundle

The Complete Holiday Marketing System

hey babe

I'm Jessica Totillo Coster

In these guides, you’ll find the exact strategies I used to run a 7-figure eCommerce business during the busiest shopping season of the year. These aren’t theory or guesswork… they’re tried, tested, and proven in the trenches of retail.

I know what it’s like to feel the pressure of Q4 and wonder if you’re doing enough. That’s why I created these guides: to give you the step-by-step roadmap to maximize your sales, stay organized, and actually enjoy the season without burning yourself out.

Follow the plan, put it into action, and you’ll set yourself up for a profitable and stress-free (ish) season.

What the FAQ?

What do I get with The bundle?

The bundle includes all 3 of my holiday-focused courses: Q4 Badassery, Holiday Content Prompts + the Gift Guide Glow-Up!

Note: Q4 Badassery is the updated version of the Badass Holiday Planning Guide. If you already own this, you don’t have to buy it again.

Do I Really Need all 3?

Only you can answer that. Q4 Badassery + the Holiday Content Prompts are the most universal and will be valuable for most if not all eCommerce businesses.

The Gift Guide Glow-Up is best for those who have a wider product assortment, need to “educate” the customer, or just wants to create a really cool experience for your audience.

It’s also a great option is you plan to collaborate with other business friends to create a joint gift guide.

What if I already own one of these?

If you already own one of these 3 products, there’s no reason to buy them again! You automatically get any and all updates of the program.

If you prefer to buy an individual item, head back up to the courses section of this page and navigate to the individual course pages.

Each checkout includes “bumps” that will let you add additional items to your cart at the discounted would be bundle price.

Are these updated for the new year

The holiday content prompts and Q4 Badassery have both been updated as of 2025. The Gift Guide Glow-Up is brand new as of 2025.

With the new calendar template that auto-updates + holidays, yearly updates are no longer necessary.

That said, I may still periodically update the content and resources inside. All students will be notified if/when the courses are updated.

Is this Just for Black Friday Weekend?

Nope! These tools are designed to support your marketing for the entire holiday season: October – December, plus post-holiday strategies.

What is your refund policy?

Because this is a digital product, all sales are final.

Word on the street

Spoiler: The Strategy Works

From holiday launches to everyday marketing, these business owners traded guesswork for strategy… and saw better results with less stress.

The Holiday Course Collection

Your most profitable (and stress-free) holiday season yet.

Get all 3 holiday courses to rock your Q4 marketing strategy! Prefer to buy an individual item? Scroll back to the courses section to navigate to their individual checkout pages.

DISCLAIMER: While the content included in this product and on this website is created from experience and previous results there are no guarantees that this will work for you. As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation.

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