Happy ONE YEAR Anniversary to the eCommerce Badassery Podcast. I’m sharing the TOP 10 episodes according to YOU! Based on downloads and your feedback, these were the most helpful, most impactful and your favorite episodes. Whether you’re a new listener who wants to know where you should start (the beginning, friend ) or an OG who needs a refresher, these are the episodes you’ll want to start with.
Can you believe that this Tuesday last year, which was April 14th, I released the first 3 episodes of the eCommerce Badassery podcast!
April 14th is also my Wedding Anniversary. In fact, a lot of the important days in my life in the last few years have happened on the 14th. I met my husband on the 14th of December in 2014. Our 4th date, which is the first time we hung out and cooked at home without the distractions of the outside world or other entertainment, was on the 14th of the month. I think we both knew after that date that this really was going to be a thing. We then had “the talk” and became official on the 14th… and then ended up getting engaged and married on the 14th too. Those last two being pretty intentional.
So… 14 is kinda my number. And I’m just so grateful for all of you who are always tuning in and sending me such awesome feedback about the show. It’s been a real game-changer for my business and I really do just love podcasting.
And while I only have 54 episodes before this one, I still thought it would be fun to do a best-of episode! So whether you’re a first-timer or an OG who could use a little refresher, I went through my catalog of episodes, the feedback and wins you’ve sent me and I’ve rounded up the most impactful tips, tricks, how-to’s, and stories according to YOU.
Now, it would have been really cool to pull soundbites from these episodes and mash them up in this recording… but truth be told, ain’t nobody got time for that. You’re better served by me planning out new content than picking out soundbites from old ones—priorities, friend. So for this first round-up I’m going to share the best nuggets from the episodes and let you know where you can go for a refresher or to listen to it for the first time.
And ONE more thing before we jump into it. Since it is my podcast anniversary and all, I’d love it if you would give me a review as my anniversary gift. Even if you’re not an apple user, maybe you can borrow a friend’s phone for a moment just to do me that favor on Apple Podcasts… I sure would appreciate it. Let’s get into it!
1. The Power of Email Marketing & The Must-have Email Marketing Automations eCommerce
To recap that real quick for you, every eCommerce business should have at least a welcome series, a browse abandonment, a checkout abandonment, a post-purchase, a winback and a never purchased series.
If you haven’t updated yours in a while, or don’t have all of those, check out episode #3 for all the deets. If you’re super new to email marketing overall, definitely start with episode #2 where I breakdown my BADASS email marketing framework to help you wrap your head around a few key pillars to a successful email marketing program.
2. Quick Wins for eCommerce Success
I LOVE Episode #4 because it gives you actionable things you can do RIGHT NOW to see an immediate increase in revenue. And you guys love it too. It’s one of my top downloaded episodes and I regularly get DMs from you telling me you tried one of the tactics and it worked.
There are two tactics, in particular, that stand out:
- Raise your free shipping threshold
- Re-send your emails to people who didn’t open them the first time.
Think of your free shipping threshold as a tool to increase your average order value. If your current average order value is $50, but your free shipping threshold is $50 or below, then you’re likely leaving money on the table. There are a few other things you can to consider when setting this new threshold, I go deeper into them on episode #4, but essentially you want it to be a few bucks higher so the customer is encouraged to add at least one more item to their cart in order to qualify.
Just the other day someone let me know they recently raised theirs and their AOV has increased by $6. Now that might not sound like a lot, but it sure adds up. Even at only 100 orders a week, that’s an additional $600/week or $2400/month in revenue. Not too shabby.
And then of course resending your emails to those who didn’t open the first time. This is great for your evergreen emails and definitely during your promotional periods.
The feedback I got on Episode #6 was that I finally made it easier to understand what the hell SEO actually is and that it felt more attainable and less scary… that it isn’t reserved just for the big guys.
The main takeaway from that episode is how you think about and approach SEO. Remember, it’s just the process of making it easier for search engines to serve up answers to a searcher’s query. That’s it.
Once my audience understood that SEO is really just a partnership between you and the search engine, it made them realize it wasn’t nearly as cryptic a process as it seems. Sure, there are some advanced strategies that big SEO firms use and some technical things that the average small eCommerce business cannot do… but that doesn’t mean you can’t see results.
In fact, I worked with a client last year on her SEO and she’s now ranking on page 1 for at least 12 non-branded keywords all specific to her top-selling product and her organic traffic has increased 240%!
26% of her overall revenue is coming from organic search, and 20% of that is coming from her top-selling category, which comes from those 12 non-brand keywords I mentioned. It’s a lot of revenue!
And here’s the thing, we didn’t do any of the fancy stuff, we just optimized her website so Google could understand what she was selling and help her potential customers find her. You can totally do this too!
I got so much awesome feedback on Episode #17, where I break down Google Analytics, Google Search Console, Google Merchant center and more. I walk you through what each of the tools do and when you might want to start incorporating them into your business. There’s no good synopsis I can provide here, so definitely just go back and listen to that episode.
5. The Power of the Pre-Launch and Thriving in a Crowded Market with Jessica Principe of All Girl Shave Club
Jessica is a former client turned biz friend and the first guest I had on the show. In Episode #20, she shared her story of launching her subscription box and how she handled big VC funded players entering the women’s razor space.
There were two main takeaways from this episode—one being that if you build it, they will come. Jessica talks us through everything she did to build a list of warm buyers who wanted to buy her product and how she uses those same strategies for promotions in her business 4 years later.
The second takeaway is that there is room for everyone. While she may have spent a day or so crying on the couch thinking her business was going to be over when these new players entered the space, she figured out that she could carve out her own space in her niche and continue to thrive.
Ugh… such a good story—an absolute must-listen!
Rishi Rawat, conversion extraordinaire, talked to us in Episode #26 about the importance of always working on and improving our story to sell our products. Plus, he gives an AMAZING permission slip at the end of the episode. I’m not going to tell you what that is—you’ll just have to go listen.
Next up is actually 2 episodes… both related to email marketing ideas. I broke this up over two episodes. Episode #31 was all about non-salesy email ideas and episode #32 was all about product-focused email ideas. In each of these, I essentially give you email prompts and some examples of what you can send to your list right now. In fact, there are enough email ideas in there that you can just cycle through them on a quarterly basis!
You guys really LOVED Episode #41! The biggest feedback I got was that it really made you think about what you wanted your business to look like, helped you take a step back and get out of the overwhelm so you could figure out your best next steps and really focus your attention on the things that matter.
As entrepreneurs we naturally feel like we need to do all the things all the time, but usually when we do this, we end up accomplishing less than if we just focused on one thing at a time.
In this episode, I also help you figure out how to know what to focus on and when. And in fact, I think I’m going to go listen to this one again to remind myself! It’s so much easier for me to do for others than for myself.
In Episode #44, I walked you through my step-by-step process of how I build out an email marketing calendar for a brand. Instead of scrambling at the last minute thinking, shit I have to send an email, you can sit down and map it out 30-90 days in advance. And what’s really cool about my process is that it will fill up your calendar WAY FASTER than you even think.
It’s a simple 3-step process:
- Start with your important dates
- Reverse engineer when you need to launch things around those dates
- Fill in the holes with value-added content.
Super simple, right!?
If you take my process and couple it with the email ideas I gave in episodes 31 and 32, you could literally map out your entire year if you want to.
I also did a live video about this in the eCommerce Badassery Facebook group, where I show you visually how the template looks. The replay is still there if you haven’t seen it. If you’re not already a member, click here to join. Make sure you answer all the questions otherwise you don’t get in!
And the last episode in this best of round-up is… drum roll, please…
Episode #48 was definitely a tough-love episode, and while it didn’t necessarily include tips and tricks you could use to see a direct ROI in your business, it was definitely one of the most impactful overall. This was one of those episodes where you messaged me saying things like… “I felt like you were speaking directly to me” and “oh, I needed to hear this.”
This is where I strip everything down to the basics based on where you’re at in your business. Yes, I talk a lot about optimization with email marketing and segmentation, but depending on where you’re at in your business, no amount of optimization is going to help you.
I also remind you that you can’t always listen to the people around you, especially if they’re not the right people. There are a lot of nuggets to take away from the episode, so definitely take a listen. It’s also one of those episodes to go back to once in a while for a little kick in the butt.
Ooh… one more thing. I couldn’t end this episode without giving an honorable mention to Episode #49.
It’s pretty self-explanatory, but I break down how to decide which products to cross-sell and the best ways to implement them depending on where you’re at in your business.
So… there you have it. The best bits of the eCommerce Badassery so far.
Stay tuned for tons more value coming at ya this year and I’ll see you on the flipside.