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102. [BIZ BITE] I Hate Pop-Up Forms, Do I Have to Use One on My eCommerce Website?

Welcome back to another BIZ BITE episode of the eCommerce Badassery Podcast, I’m your host Jessica Totillo Coster.
Here’s the thing about pop-up forms… I know as consumers a lot of hate them. We think they’re annoying. We don’t want to annoy our customers. But there’s a reason why you still see them on the majority of websites that you visit… because they work. Seriously, websites with pop-up forms will see faster list growth than those without… it truly is that simple!

Does that mean you need one? Not necessarily… but if list growth is a focus for you in your eCommerce business then I would say you should have one. 

But there are a few things you can do to make sure that it’s not super annoying to your website visitors. 

  1. Make sure the pop-up doesn’t take over the entire screen on mobile. Google hates that just as much as your website visitors.
  2. Make sure you have a prominent X-out or close button. 
  3. Test your timing. Any good pop-up software will allow you to set when you want that pop-up to appear. It can be based on the time on page, how far down they scroll, or a combination of both. There’s no one-size fits all here, so I recommend you test a few things out, but don’t have it pop-up as soon as someone lands on your page. Give them some time to absorb the content first. 
  4. Make sure it’s not showing to people who are already on your list. this is why I always prefer to use the pop-up feature included with your email service provider, like Klaviyo vs. a third party like Just uno.  There is a better chance your user will be cookied by Klaviyo and it will know that they are already on your list and won’t show them the pop-up as long as you have that turned on in the settings. 
  5. Try a slide out, instead of a pop-up. A slide out will slide out from the side of the screen instead of popping up in their face which is a little less intrusive. 
  6. offer them an alternative way to access the signup even if they close the pop-up. Klaviyo recently added a feature called teasers. These are little tabs you can add that will show when the pop-up isn’t open where you can tease them with your offer like get 15% off. 

Ultimately, what you decide to do is of course up to you, but I encourage you not to project your own feelings onto your potential customers. Just because you hate pop-ups, or don’t enjoy getting emails from your favorite stores doesn’t mean that they are a good way to drive more revenue in your business. 


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Jessica Totillo Coster of eCommerce Badassery eating gelato on stairs in Rome Italy

Hey, I'm Jessica eCommerce & Email Marketing Strategist

I support scrappy female entrepreneurs with actionable steps & strategies to grow and scale the traffic, sales & profit in their eCommerce businesses. Learning from the top experts in the digital marketing & eCommerce industry I love working with female entrepreneurs and teaching the secrets of 7-figure eCommerce businesses.

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