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210. [BIZ BITE] How Do I Know if My SEO Efforts are Working?

210. [BIZ BITE] How Do I Know if My SEO Efforts are Working?

I was chatting with a Lounge Member during a velvet rope call and we’ve been meeting monthly to plan out her best next steps. Because her goal is to create a more passive lifestyle business, one of the ways we’re going to focus on growing her traffic is through search engine optimization. 

She had previously worked with someone who did some SEO optimization for her, and she was worried whether that was the right direction because she didn’t really understand how to tell if what she had done was working or not. 

First things first, the SEO work that was done was a bit superficial and not quite focused on the most impactful strategy. but we’ll fix that right up. 

Secondly, the work was done 6 months, which means as a new business she’ll just start seeing the results now… but the real question is, how do you determine if the SEO work you are doing is working?

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Use Google Search Console to Track Your Keyword Rankings

And the answer to that is, with Google Search Console.

Google Search Console is a free tool provided by Google that will show you exactly how you rank for different keywords. Its super simple to set up. All you need to do is create a GSC account and then copy and paste a small snippet of code to your website.

You can also compare your ranking results over time. If you see your rankings climbing for the words you want to rank for, then you know your SEO is working. 

How Long Does it Take for SEO to Work?

It’s important you manage your expectations along the way. As I mentioned, it can take a minimum of 6 months before you see any results. If you’ve been in business for a while and your website is already well-indexed, you can see results in as little as three months. 

But you also have to consider the search volume of the keywords you’re ranking for and how much purchase intent there is behind those words. The higher volume and more intent, the more likely that traffic will convert to a purchase. 

How Often to Check Your SEO Results

Once you start focusing on SEO, I recommend you monitor your results no more than once a month. You can even just wait and check in every 90 days. Ranking movement is typically slow, so you’ll drive yourself nuts looking too often. 

How to go about finding keywords and make sure your site is set up to take those people from search to purchase is more than we cover today, but there is a full SEO course inside the Lounge Membership when you’re ready to dive deeper. 

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Hey, I'm Jessica

I support scrappy female entrepreneurs with actionable steps & strategies to grow and scale the traffic, sales & profit in their eCommerce businesses. 

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