free guides:

The Menu

194. [BIZ BITE] What Products to Use as a Post-Purchase Cross-Sell

Today’s biz bite episode is inspired by a conversation I had with a client during a Klaviyo audit. 

Now you know I love a good cross-sell. And it’s one of the easiest ways to increase your average order value. Typically I go for the pop-up cross-sell that shows when someone adds a product to their cart and this is especially powerful when you have a really wide assortment of product. 

But there is another step in the journey where cross-sells are super powerful and that’s after they’ve already placed an order. In fact, these cross-sells are likely to convert better than any others because that customer has already committed to buying from you. 

The trick with the post-purchase cross-sell is that it’s a true no-brainer purchase for that customer. 

Prefer to listen to this episode? Click here

If you have a generally small assortment of products and there is one main item that pretty much everyone wants, go ahead and use that. At my previous gig, we had a private-label toy cleaner that we had a great margin on and everyone needed. So we offered that at a deep discount and it converted like crazy. 

If your product assortment is a little bigger than you can make these post-purchase cross-sells more specific based on what they already bought, and if you sell something that isn’t too expensive and customers tend to buy more than one, then you can use these to encourage essentially a bundle purchase

My client mentioned they were thinking about using it for skus that they were having trouble moving, which is a great way to move inventory. 

And then of course, you can always switch it out periodically depending on what’s happening in your biz at the moment. 

If you have any sort of digital product that you sell in addition to your physical products that would also make a great post-purchase cross-sell. 

Ultimately, the best way to figure out what will perform well is to test. And remember that whatever you set up today isn’t set in stone and you can switch it up at any time! 

Listen to the Episode

Important Episode Links:

Join the Lounge eCommerce Membership

Book a Strategy Call with Jessica

Share this post

This post may contain affiliate links. If you make a purchase with one of my affiliate links I may earn a small commission at no extra cost to you!

Recent Episodes:

Free Resource Library Signup

Tools & Resources

My favorite tools & resources to run your eCommerce business. From my free guides to my favorite apps and platforms. Everything you need to grow the traffic, sales & profit in your eCommerce business.

About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants