fbpx

122. [BIZ BITE] What’s a Good Email Form Sign Up Rate?

Not sure if you should be getting more email signups? In today’s episode, I share a few key metrics you should look at when deciding whether or not your forms are performing

What You’ll Learn

  • What the average conversion rate for signup forms is
  • Whether or not more fields affect the signup rate
  • If asking for phone numbers lowers your signup rate

Links Mentioned

https://www.klaviyo.com/blog/best-signup-form-data

READ THE FULL EPISODE TRANSCRIPT

what is a good signup rate for email? The short answer is 3-8% 


Of course, there are a lot of variables that impact that like the quality of the traffic you have, the relevancy and value of the offer, the product you sell, and the design of your form. 

Pop-ups convert better than other types of forms. Unsurprisingly, the fewer fields you have the higher the conversion rate… but surprisingly, the difference between 1 field vs. 5 isn’t as big as you think. Forms with 1 field convert at an average of 2.73% and those with 5 fields convert at 2.6%.


Now that doesn’t mean you should add fields for no reason, but it does tell us that if you want or need more information from your people, you shouldn’t be afraid to ask for it. 


Also, the data shows that forms with a phone number field convert just as well as those that only have an email field. So if you were concerned that asking for a phone number would turn people away, it’s likely there won’t be any issue with it. 

Share this post

This post may contain affiliate links. If you make a purchase with one of my affiliate links I may earn a small commission at no extra cost to you!

Hey, I’m Jessica!

eCommerce + email Marketing Strategist

I support scrappy female entrepreneurs with actionable steps & strategies to grow and scale the traffic, sales & profit in their eCommerce businesses. Learning from the top experts in the digital marketing & eCommerce industry she loves working with female entrepreneurs and teaching the secrets of 7-figure eCommerce businesses.

The POdcast

search the site

eCommerce Badassery FREE Resource Library

Resource Library

Tools & Resources

Every freebie I’ve ever created… all in ONE place. Grow your traffic, sales & profit! 

Popular Posts

post categories

Free Resource Library Signup

Tools & Resources

My favorite tools & resources to run your eCommerce business. From my free guides to my favorite apps and platforms. Everything you need to grow the traffic, sales & profit in your eCommerce business.

Scroll to Top

ABOUT OUR AUDIENCE

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who I'm NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants