Some of the links on this page are affiliate links. That means, I get a small commission if you purchase through this link. However I make it a point to only share tools and resources I truly love and use.
6 Must-Have Email Automation for eCommerce Stores
10 Hacks to make More Money in Your eCommerce Store
Email Ideas & Content Brainstorm Worksheet
Home to every free resource I’ve created, along with my favorite apps, business tools and a few extras you won’t find anywhere else.
My favorite eCommerce email marketing and social media scheduling platforms. Plus, tools to help you grow your list and optimize your conversion.
My go-to email marketing platform for most eCommerce businesses. Great for wide product assortments and advanced features such as dynamic content that shows/hides based on conditions you set.
The closest competitor to Klaviyo in terms of features, with some exclusive functions Klaviyo doesn’t have. Reporting isn’t quite as reliable, but still a great platform.
By far the most flexible automations including moving people from one flow to another without any workarounds. Not as much flexibility when featuring products in emails, so best for smaller product assortments.
Grow your email list from social media. Approved by Instagram, auto-reply to comments, collect emails in the DMs, and export them directly to your email marketing platform.
Product recommendations quiz platform. Best for wide product assortments. Upvote recommendations by collection and organize results in “slots.” (Ex. 1 Cleanser, 1 Serum)
A solid product recommendations quiz platform for Shopify. Best for smaller product assortments and delivering single product recommendations.
Social media scheduler for Instagram + Facebook. Curate the perfect grid, auto-post to your business account and save your best hashtags for faster social media management.
A social media marketing scheduling tool that lets you save draft captions, duplicate posts for multiple platforms and edit the content individually. They even have content prompts prompts built into the platform!
On-site optimization tools for better conversions, engagement, and revenue.
Shopify is my preferred eCommerce platform because it’s simple to use and built to scale. It’s the iPhone of eCommerce… clean, powerful, and first in line for integrations.
A focused course on Shopify’s advanced internal features, designed to help you better organize your store, use the platform more intentionally, and automate repetitive tasks.
A post-purchase cross-sell app that lets you sell more to your customers when they’re most primed to buy. Once someone has committed to spending their money with you, it’s A LOT easier to get them to spend more.
Turn friend talk into sales. Get setup in minutes and pay based on performance. Built for Shopify and other platforms. Works for referral and affiliate programs
Years ago I found this to be slow loading, but since Shopify 2.0, that is no longer the case. With just 1 price tier to get ALL the features and the ability to collect store reviews (vs. just product reviews) this the all around best option.
A product review + now loyalty platform with all the features you need to increase brand loyalty + accelerate brand growth. Integrate with your favorite tools, like Klaviyo too!
Let shoppers save products, come back to them later, and get notified when items restock or drop in price. It supports multiple wishlists, works with email and SMS, and gives you insight into shopper behavior—making it easier to turn browsing into buying.
Shoppers can create and share gift lists for special occasions, making it easy for friends and family to buy exactly what they want. It supports multiple registries, works seamlessly with your theme, and gives you insight into customer occasions and gifting behavior.
Tools to help you run the day-to-day side of your business more smoothly—from fulfillment to customer experience.
Built for ecommerce, Gorgias streamlines support by bringing all customer conversations together. With deep Shopify integration and automation, you spend less time switching apps and more time actually helping customers.
The OG subscription platform for Shopify. With built-in retention tools, flexible customer self-service, and seamless integrations that support predictable, recurring revenue, it’s easy to run subscriptions and keep customers coming back.
Ship orders from all your channels in one place. It streamlines manual tasks like label creation, carrier rate shopping, and order tracking so you spend less time on logistics and more time growing your business, with tools for automation, branded tracking, and batch processing built in
An all-in-one shipping platform that simplifies and automates your logistics—from comparing discounted courier rates and printing labels to managing tracking and international tax/duty details—so you spend less time on shipping and more time growing your business
A collection of design tools and templates to help you create clean, on-brand visuals for email, social, and your Shopify site—without overthinking or starting from scratch.
Modern Canva templates for social media and email that save you serious time while keeping your graphics elevated. Designed with marketing strategy in mind… and they’re really freakin’ pretty.
If email design is holding you back from sending consistently, (or you just want prettier emails) Ripple AI makes it easy to create branded emails quickly and export them directly to your email platform.
Included in my Shopify Secrets course are custom sections you can add to your store.
Show/hide based on date and time
Feature products in the body of your blog posts
Sibling products for all themes
Individual pre-designed sections you can purchase for a one-time price.
Woman-owned, they have some of the most modern and elevated designs. Take 10% off with code BADASS!
Individual pre-designed sections you can purchase for a one-time price.
They’re consistently adding new sections and have multiple variations so you can find the perfect design for your store.
Individual sections you can purchase for a one-time fee. These are the most feature-rich sections I’ve come across.
They do come with a higher price tag, but take 10% off with code BADASS!
Platforms that help you track stock, plan purchases, and make smarter inventory decisions
Inventora is an all-in-one system for makers and manufacturers.
Keep track of raw materials, finished products, and more!
Initially built as an internal tool for a product-based business it’s owned by a husband and wife team dedicated to helping small business owners.
Makers love Craftybase: the inventory management, bookkeeping & production software that helps you keep your business organized, in control, and profitable.
The OG inventory tracking software for makers that let’s you track raw goods.
Optimize inventory levels and manage all your sales channels with cloud inventory software that tracks it all and more in real-time.
A curated collection of specialized courses from trusted business friends
Land consistent wholesale orders in the next 90 days. The Faire Bootcamp is a proven buyer-backed system to turn your Faire page into a high-converting sales channel — even if you’re feeling invisible and stuck.
A mini-course to learn the key concepts to create profitable Google Ads.
Get on the path to using Google Ads the right way and the confidence to get started.
Price accurate at time of publishing.
A complete system teaching advanced Google Ads strategies with a repeatable framework to execute profitable ads. Enjoy step-by-step instruction, time saving resources and an automation strategy.
Take the guesswork out of hosting your next virtual event so you can spend less time stressing over logistics and more time selling and confidently promoting, planning, and executing a high-converting event with more attendees and sales.
Use your inventory to create more profit and keep more cash… without the constant stress or second-guessing. Quickstart to Inventory Genius helps you set clear sales goals, build a smart buying budget, and create a profit plan that actually works.
Inside Etsy Algorithm Secrets, you learn exactly how to STAND OUT and SELL OUT on Etsy so you can consistently get in front of new, loyal customers who LOVE your unique products!
Holiday Gift Guides are the ultimate visibility strategy for product-based businesses. Publications offer more product feature opportunities during the Holiday Gift Guide season which means you could reach millions of potential customers and all for free.
Developed by Nora Wolf, veteran PR professional who works exclusively with product-based businesses. She’s taken the exact process she uses with her retainer clients (that pay thousands per month) and created a self-paced DIY Public Relations Course for product-based businesses that will help you get your product pitch ready and show you how to reach out to publishers.
Explores all my favorite tools and resources in the eCommerce Badassery Vault. There’s more than can fit on this page including free Shopify apps, easy to implement strategies, and more!
A few of our most popular podcast episodes
What if I told you that the way you’re talking about your products could be the reason you’re struggling to grow your business?
Not your ads. Not your website. Not your pricing.
Learn how to optimize your messaging for more sales.
If you’re not running true multi-touch marketing campaigns, you’re likely leaving money on the table. Learn how to create intentional layered campaigns that engage your customers from all angels, like a pinball machine.
Non-salesy emails are important—but taken too far, they can quietly kill your results. Learn where most brands go wrong with weekly emails and welcome series, and why being “value-only” without clear product intent can cost you sales you should be making.
