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287. What Dexter Morgan Can Teach Us About Business

287. What Dexter Morgan Can Teach Us About Business

If you’ve never watched the show, the premise is that he’s a serial killer who only kills bad guys thanks to a code his adoptive father instilled in him once he realized he had these dark tendencies. Don’t worry, I didn’t spoil anything for you, you learn all that in episode 1. No spoilers here. 

And I know, this is a weird story to connect to a business lesson, but you know when you rewatch a show or a movie multiple times you always kinda pick up on new things or see them in a new way. That’s what happened on my most recent rewatch which I finished while I was laid up on the couch for the majority of last week. 

Not sure if it was my wonderful germ bucket of a nephew I got to spend a ton of time with or one of the 100 other people that were at my in-laws’ 50th anniversary party, but either way… I ended up sick afterward. If you had a one-on-one call with me last week, you know. Thanks for your patience while I struggled to add sound to my words. 


At the core of Dexter's code are two guiding principles. Make sure they deserve it. That includes getting solid proof of their crimes and not killing innocent people. And the number 1 rule; DON'T GET CAUGHT.

Kinda reminds me of when my mom caught me smoking pot as a teenager. Don’t do it in my house and also her number 1 rule, don’t get caught. I followed at least one of them. 

While the show is a total roller coaster ride of emotions, characters, relationships, etc. Everything Dexter does, every decision he makes, always comes back to these two core principles. 

Even when he does something you as the audience member aren’t super happy about, in most cases, you justify it along with him because he’s following those two principles. He has a singular focus.

That’s the focus I want you to have in your business. 

Are there times when Dexter gets distracted and goes off the rails? Yes. Is the same going to happen to you? Yes. 

But it’s always possible to get back on track. 

This sort of focus can apply to a lot of different aspects of your business. From the message you put out in your marketing, the projects you decide to take on, the marketing platforms you focus on, and your priorities for the year or the quarter. 

Every single step you take in your business should be a step toward the destination you’re trying to reach. 

It’s so easy to get distracted by all the shiny things. But as Dexter taught us… (if you know you know) the moment you take your eye off the prize, things go haywire. 

That’s not to say you don’t get to test, try and have fun. That’s part of business and marketing. Testing and trying is so important. As we know, there is no silver bullet to growing or scaling a business. 

But there is a difference between intentionally testing and trying a new strategy or something in your business and throwing spaghetti at the wall hoping something will stick. 

Are there times when maybe you have to take a detour? Sure. 

Permanent jewelry is a great example. Pretty much every jewelry maker I talk to with an in-person presence is riding the permanent jewelry train. Is it what they really want to be doing in their business forever? No. 

Are they going to ride the wave for now so they can generate a bunch of easy revenue? Yes. 

Nothing wrong with that. It’s similar to the musician who has the one-hit-wonder they use to fund their next career move. Rob Van Winkle, aka Vanilla Ice invested in a few properties with his Ice Ice Baby money which he eventually sold for a nice profit and got into flipping houses. 

Or actors who leave Hollywood and capitalize on their fame to create media empires or product lines. 

Riding a wave in your industry for a while so you capitalize on it and use that to float or fund the next step toward your ultimate destination, that’s just smart business. 

But again, that’s a calculated, intentional decision. That becomes the focus and the temporary destination. 

At the end of the day, you’ll never hear me stop telling you to do less. I know that it’s the path to success. It’s been proven again and again. It’s what I constantly talk about on this podcast, with my lounge members, clients, students, and even other biz friends. 

Even if you have the funds to hire the team to do all the things…. It doesn’t necessarily mean those are the right things. 

So, the moral of today’s story. Get super clear on the direction you want to go in your business, be intentional about the steps you’re going to take to get there, and put your damn blinders on and move forward. 

I’ve said this many times before, but doing less is always the #1 unlock people have when I’m strategizing their best next steps with them. There was also a podcast review from last year from someone who said,

“Jessica’s advice help me feel less overwhelmed, more calm, and focused when it comes to managing my business. I don't know how this works, but I actually feel like I have less to do when I listen and focus in on the action steps she gives… probably because she gives me permission to let some things go which really helps me focus. It’s a breath of fresh air.” Thank you SBC121 for your kind words. 

And that’s exactly how I want you, listener, to feel in your business too. And maybe, just maybe, if my message doesn’t get across, Dexter’s will. That doesn’t totally sound right, but you get what I mean right?

If you need a little more help really dialing this in, check the show notes for some additional episodes where I walk through some of my processes and strategies for cutting through the noise and focusing on what really matters in your business. 

Listen to the Episode


00:00 Introduction
02:16 Dexter's Code
03:23 What Dexter's Code Teaches Us
04:17 Intentional Decisions and Smart Business Moves
05:23 The Power of Doing Less
06:49 Conclusion and Final Thoughts

Links Mentioned

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225. Why FOCUS is the Key to Business Growth & Success

224. Why It’s Okay to Ignore Conventional Wisdom in Your Business

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I support scrappy female entrepreneurs with actionable steps & strategies to grow and scale the traffic, sales & profit in their eCommerce businesses. 

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