Short-form video… what many of us hoped would be a flash in the pan has proven to be a mainstay of modern social media marketing. Whether you love it or hate it, keeping up with this ever-evolving medium can be downright exhausting; especially when it comes to trends.
If you're asking questions like, how many trends are too many, should I use trends or original content, and when is it too late to use a trend… then you're in the right place.
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Key Takeaways
1. Embrace Short-Form Video Marketing: Short form video platforms like TikTok, Instagram Reels, and Shorts offer significant opportunities for businesses to connect with their audience and showcase their products/services.
2. Keep it Real: Short form video is the perfect place to show your personality, relatable and create deeper connections with your potential customers. At the end of the day, people buy from people. Show your audience the real you.
3. Mix Up Your Content Types: Strike a balance between leveraging trends for visibility and creating original content. Where you’re at in your business and what your current goals are how you’ll know which side to lean into more.
4. Consistency is KEY: If you’re not committed to giving it a real try, don’t bother. Every social media platform rewards consistency so you’re better off going all in on one instead of spreading yourself too thin on multiple platforms. If you do want to grow on TikTok you have to be committed to it.
5. Analyze Your Analytics: Review your platform analytics so you can see what is or isn’t resonating with your audience. Once you find out what’s working, do more of it.
6. Keep Testing & Iterating: Social media changes so quickly, it’s impossible to always know EXACTLY what’s going to work. Instead of trying to get every post perfect, just get started and tweak as you go. From content types to hashtags and everything in between.
7. Embrace New Opportunities: Stay open to exploring new social media platforms like Threads and other emerging trends. Early adoption can offer a competitive advantage and help you reach a new audience.
Trend examples
POV | Via BossUp Cosmetics
@bossupcosmetics material gowrl✨#foryou #smallbusiness #trending #smallbusinesstiktok #viral #momsoftiktok #lipglossbusiness ♬ Mother – Meghan Trainor
Before & After | Via Maria Wilkes
@mariawilkes Never give up 💫 #smallbusinessowner #smallbussinesstiktok #smallbusinesstips_ #smallbusinesscheck #smallbusinessstory #smallbizowner #smallbizstuff ♬ The Good Part – AJR
Meet Wave
Wave Wyld is TikTok & Social Video Marketing Expert. She has helped thousands of creators and business owners grow their TikTok accounts with a “Content First” & “Community Approach”.
With a background in personal branding Wave launched a brand on TikTok as the “Queen of Trend Alerts” which then started the movement of “Trend Alert” style videos that have become a mainstay within the social media industry.
