Are you ready to be blown away by the latest trend in the world of content creation? I'm talking about the rise of AI content generators!
That's right, AI-powered content creation tools are becoming more and more popular, and they're changing the game in a big way. With the help of these innovative tools, you can now create high-quality content faster than ever before. From articles and blog posts to social media captions and product descriptions, AI content generators are capable of producing a wide range of content types with incredible accuracy and efficiency.
In this post, we'll dive deep into the world of AI content generators and explore how they work, what benefits they offer, and what the future holds for this exciting technology. So, buckle up and get ready to witness the amazing rise of AI content generators!
Okay, that sounded a little too excited. Let’s try this:
In recent years, there has been a growing interest in AI-powered content generators. These tools have gained popularity for their ability to create a variety of content types with speed and accuracy. From social media posts to product descriptions, AI content generators are changing the landscape of content creation.
In this episode, we'll take a closer look at AI content generators, their benefits, and what the future may hold for this technology. So, let's explore this topic in more detail and discover what all the hype is about!
Prefer to listen to this episode? Click here
AI Content Generators Are All the Rage
If you’re thinking those sound like AI-generated intros… you would be correct. We’ll come back to those intros in a minute, but first, let’s try my own intro.
Unless you’ve been living under a rock over the last few months you’ve likely seen AI content generators making quite the splash on the internet.
While AI content generators have been around for a while, it was the release of ChatGPT that really took the Internet by storm and all of a sudden every platform that requires creating content has an AI content generator.
In fact, Shopify magic is an AI content generator that writes eCommerce product descriptions. It was released a few weeks ago along with a bunch of other updates I talked about on episode 201 of the podcast. When I logged into Notion the other day I saw a prompt to open up AI as well.
Over the next year, I expect we’ll see a lot more enter the market. Google’s Bard, is currently in testing mode with some trusted partners though it should be publicly available over the next couple of weeks. Tools like Jasper which have been around for a while are also likely to get more attention.
How Do Marketers Feel About AI Content Generators?
It’s been really interesting to see the reaction across the internet to the AI content creation craze. Some marketers are super excited about it, others wonder if it’s coming for their jobs. There are already websites dedicated to helping you write better prompts for AI content generators, and there are others who keep saying they expect content quality overall to take a dip while everyone is figuring out how to properly utilize it.
And I’m sure you’ve seen a meme or two that pokes fun at all the duplicate copy people expect to start seeing.
Will AI Content Generators Replace Human Writers?
First things first, know that it will not 100% replace human writers, as you can tell from the intros I shared, at least not right now.
They can’t capture your unique voice and struggle to see the nuance in human communication. AI generators can also produce inaccurate or outdated results. The technology behind ChatGPT is not connected to the Internet and only knows the information it has been fed and it was only trained through 2021.
While some generators are connected to the Internet, that doesn’t necessarily mean they’ll perform any better. There’s a lot of inaccurate and outdated information on the Internet too. In fact, when Google unveiled Bard it produce an inaccurate answer to one of the prompts during the demonstration.
You also have to remember that these tools don’t really understand what they’re saying. It’s a computer, generating content based on an algorithm. Who knows what the future will bring and how the technology will evolve… but right now it’s not 100% reliable and does require a human touch.
What are the Best AI Content Generation Tools?
When it comes to AI content generation there are a lot of tools and a few different backend methods. We’re not going to get into all the technical details or all the platforms today. What we’re going to focus on are ChatGPT and Jasper.ai. (formally known as Jarvis.ai and Coversion.ai)
There are also numerous use cases for these tools, which we will touch on, but what I want to dive into is using these tools to create written content.
How to Write Great Content with AI Generators?
When it comes to creating written content with AI, the most important step in the process is writing really great prompts.
This is something I confirmed during my testing and in my research. In fact, there are already tons of websites and posts popping up that walk you through how to actually use the tools and create great prompts.
There are more resources linked below to help you create great prompts, but here is the gist
The more generic your prompt, the more generic the response. And the way you create these prompts is also going to depend on the tool you use.
The Difference Between Jasper.AI and ChatGPT
For instance, ChatGPT is just a chatbot where you ask questions and have a conversation. The only input you have is the questions you ask it. That doesn’t mean you can’t get good results from ChatGPT, it just means you have to be more intentional with the prompts that you give it.
And because it is a chatbot, you can also give follow-ups based on the initial content to get different results.
Remember the two intros I shared with you? For the first version, the prompt I gave it was “write a conversational blog post intro in an excited tone about the rise of AI content generators” because it sounded a little too excited for my taste, I followed up with another prompt that said “tone down the excitement a little bit” and then I got the second one.
Jasper on the other hand, which is accessing the same data as ChatGPT, is giving you a more robust interface to guide you through the creation of that prompt. So instead of staring at a chat box, you’re first picking a template such as a Facebook Ad, Video Script, Blog Post Intro, etc. Then you’re giving it some base information about the topic and brand you’re talking about, and setting the tone of voice you want to use.
Jasper also has some additional partnership tools you can subscribe to for a deal such as an SEO checker, plagiarism checker, and it even includes Grammarly.
Writing Prompts for AI Content Generators
So how do you create great prompts for AI content generators like ChatGPT and Jasper? Just like the content you’d create from scratch, there are a few things you need to have in place before you even start using the tool, beyond the topic you’re covering.
And remember, the tool you use is going to dictate how you implement this. Jasper is going to guide you through what information you should include through distinct fields. ChatGPT on the other hand only gives you one field, a chat box, so you’re going to have to include all of the details in the prompt you give it.
Start with your goal in mind
Before you can create a great prompt you have to know what outcome you’re looking to achieve. Is this for a blog post that you hope will rank with Google, is this for an email to get a customer to buy a specific product, or is it a product description for your website?
Once you know the goal of your content, then you can start outlining what information you need to feed the generator.
Who is the Audience for this Content
Knowing who the content is for will allow the generator to create content that is more tailored for that audience. Take the topic of AI content generators. The information and examples I’m providing you as an eCommerce business owner or marketer are slightly different than what I would talk to a web developer about since you can also ask it how to create an HTML button for example.
Utilize Copywriting Frameworks
Another great way to generate more useful and better-converting copy from an AI generator is to prompt them to write in a certain copywriting framework. There are a number of them out there, AIDA being one of the most popular.
Hint: If you’re not familiar with the different copywriting frameworks or how they’re structured you can ask ChatGPT and it will explain them to you.
Decide on Your Tone of Voice
How do you want your content to sound? Is it professional, funny, witty, friendly, or do you want to impersonate a celebrity? In the Jasper tool, there is a separate field that prompts you to choose a tone of voice.
Include KeyPoints or Keywords You Want to Include
If you’re using AI to generate product descriptions, then you’re going to want to make sure you feed the features and benefits you want to highlight. If you’re creating an SEO-optimized blog post then of course you’ll want to provide the keywords you’re aiming to rank for.
Use Followup Prompts or Ask for Updated Results
Once you review the initial content you can ask for more versions or give follow-up prompts to tweak the results. I’ll walk you through an example of that in a moment.
5 Tips & Tricks for Creating Great ChatGPT Prompts According to ChatGPT
Before we move on, let’s find out what ChatGPT said when I ask it for 5 tips & tricks for creating great prompts for ChatGPT.
- Be clear and specific: When creating a prompt, it's important to be as clear and specific as possible about the topic you want ChatGPT to generate content on. This will help ensure that the responses are relevant and on point.
- Use open-ended questions: Avoid closed-ended questions that can be answered with a simple “yes” or “no”. Instead, ask open-ended questions that encourage ChatGPT to generate more detailed and insightful responses.
- Provide context: Give ChatGPT some context about the topic you're asking it to generate content on. This could include information about the target audience, the purpose of the content, and any relevant background information.
- Use natural language: Try to use natural language when creating your prompts, as this will help ChatGPT understand your intent and generate more accurate responses. Avoid using overly technical or formal language, unless it's absolutely necessary.
- Experiment and iterate: Don't be afraid to experiment with different types of prompts and see what works best. You may need to iterate on your prompts and refine them over time in order to get the best results.
Examples of Prompts to Use with AI Content Generators
Now that we understand what these tools are and how to get the most out of them, let’s go through some example prompts so you can get a sense of how to write them.
For instance, if you hop in there and say give me 10 curiosity subject lines for email, it’s likely going to spit out some salesy generic stuff that you would never say.
If you ask for blog post ideas for your industry, there will likely be some decent prompts, but nothing earth-shattering that you probably couldn’t think of on your own.
But… if you ask it to write an email using the AIDA copywriting framework to encourage eCommerce business owners to invest in an eCommerce marketing membership to grow the traffic, sales, and profit in their online store you might get something decent as a jumping-off point.
Once you get the first result, you can also give it follow-up prompts such as, “use a more conversational tone and the name of the membership program is the Lounge.” Then it will rewrite the email with your updates.
Other Use Cases for ChatGPT
Are AI content generators only for creating content? The short answer is no. While that was the main focus of our conversation today, tools like ChatGPT can be used for more than just creating written content.
How about we let ChatGPT tell us all the ways it can be used?
- Information retrieval: You can ask ChatGPT for information on a wide range of topics, such as history, science, technology, culture, and more. ChatGPT can access a vast amount of knowledge and provide you with accurate answers to your questions.
- Personal assistance: ChatGPT can assist you with various tasks, such as setting reminders, scheduling appointments, making reservations, and more. You can also use ChatGPT as a language translator or to practice your language skills.
- Note: this is not really accurate because ChatGPT cannot access my device.
- Creative writing: ChatGPT can help you generate ideas for creative writing projects, such as stories, poems, and scripts. You can provide ChatGPT with a prompt, and it will generate a response based on the information it has learned from a large corpus of text.
- Education: ChatGPT can be used as an educational tool for students and teachers. It can provide explanations for complex concepts, answer questions, and even generate quizzes and tests.
- Customer service: ChatGPT can be integrated into customer service systems to provide quick and accurate responses to customers' inquiries and concerns.
- Note: I'm sure the technology can be used, but this isn't something you would do on your own. Invest in a robust customer service platform* like Gorgias if you want a powerful chatbot
- Research: ChatGPT can help researchers by providing them with access to a vast amount of information on various topics. It can also assist with data analysis and generating hypotheses.
- Entertainment: ChatGPT can be used for entertainment purposes, such as playing games, telling jokes, and engaging in casual conversation.
Should You Use AI Content Generators?
So the question we’re all wondering is… should you use AI content generators? The short is, sure. As long as you use them responsibly and understand that not only does it take some time to get good at prompting them, but that the final result will require a human touch.
AI Writing Assistants Can Save You Time
One of the main reasons someone might want to use an AI content generator is to save time. Running an online business, any online business, requires a lot of content creation. Whether it’s blog posts to gain organic traffic, social media posts to engage with your audience, or product descriptions for your eCommerce website, we’re all creating a shit ton of content.
Whether or not these tools are a time saver for your content creation depends. It depends on your business, your relationship with writing content, and your particular use case.
For some people, the idea of staring at a blank page and blinking cursor is the worst experience ever. For others, they love to write!
- If you’re writing about something you already know that doesn’t take a ton of research, it’s likely the content will just pour out of you anyway.
- If you’re trying to create product descriptions for thousands of products in multiple different languages, an AI content writing assistant will probably be really helpful.
- If you run a content website or are creating content for multiple clients, an AI content generation tool will likely save you a ton of time.
And ultimately, as you get better at feeding these tools information and creating better prompts, you’ll get better responses and it will take you less time.
How long does it take to write an SEO-optimized blog post with AI content generators?
To give you a baseline, in my research, specifically with Jasper.ai writing a really great long-form blog post, optimized for SEO and fully edited, etc. takes about 2 hours. That could absolutely be faster than if you started writing it from scratch, especially if it required research on your end.
This episode definitely took me more than 2 hours to put together. Aside from the intros I generated for demonstration purposes and where otherwise noted, I didn’t use a generator for any of the other content. But, this episode required a lot more research than usual because this is not something I’ve been doing for years.
When Wouldn’t You Want to Use an AI Content Generator
If you’re someone who doesn’t typically struggle with writing it’s possible that an AI content generator will actually slow you down.
Personally, I find it easier to write from scratch than to tweak and edit.
Instead of having a fully written piece of content, I’d rather have a prompt to work from. For example:
- Catch their attention with a staggering statistic or polarizing opinion about the industry
- Pique their interest and connect with them by demonstrating that you understand what they’re going through.
- Generate desire by telling them how you can solve their problem with your offer
- Give a clear call to action so they know what to do next
That by the way is a basic example of the AIDA copywriting framework, Attention, Interest, Desire, Action.
I also happen to just write the way I talk and after years of creating written marketing content, I don’t really struggle with that part of it. Could my content be better if I used an AI writing assistant, maybe? I’m certainly not ruling it out for myself. But am I going to be pumping out tons of AI-generated content? Not likely.
Get 10,000 Free Words from Jasper.ai
Now for the special deal, I mentioned. If you want to try an AI writing assistant, you can get 10,000 free credits of Jasper.ai to use when you sign up using my referral link.
This can be a great way to get your feet wet with the tool. To make sure you get the most out of your free words, go in with a plan and use the tips I provided in this post to guide the information you provide jasper with to make sure you’re getting the best results possible.
You’ll also want to be mindful of how many results you ask the tool for. Start with just one or two at a time. You can always ask for more, but this way you’re not generating too many unnecessary words at once.
So, I’m curious. What do you think about AI content generators? Have you been using one, are you curious about it, do you think you were getting shitty results because you didn’t fully understand how to use it? Come on over to Instagram and let me know!