251. How Unexpected Connections Drive Her Business Growth with Diana Mendoza of Never Alone Candles

Have you ever resisted something initially only to think to yourself when you finally did it, “I should have done that sooner!” That’s how I felt when I started the podcast and it’s how Diana felt after pretty much everything she’s done in her business since launching it at the start of 2020.

On today’s episode, Diana shares how her first pop-up led to the biggest deal in her business, how she’s successfully using email to consistently generate revenue in your her business – even though she struggled to know what to say, and how getting comfortable with being uncomfortable has been the ultimate game changer in her business.

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Meet Diana

Never Alone Candles® are handcrafted and non-toxic. They were created to transport you to feel connected, comforted, and inspired. Our candles are made with luxe coconut wax, soothing wood wicks that crackle like a mini fireplace, and headache-free and memorable fragrances. Even though a flame can be put out, it can always be re-lit. Sometimes your life circumstances can put your flame out, but Never Alone Candles® believes that with courage your inner light can be relit.

Listen to the Episode

Episodes & Links Mentioned

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Connect With Diana

Never Alone Candles Website

Never Alone Candles on Instagram

Jessica Totillo Coster your eCommerce & Email Marketing Strategist

Hi, I'm Jessica

eCommerce & email marketing strategist with 25+ years in retail, including running a 7-figure store as the only employee. I teach product-based business owners how to do less and make more.

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Hey Babe

I'm Jessica

After 20+ years in retail, owning my own brick + mortar boutique, and spending 3 years as the ONLY employee of a 7-figure eCommerce store…

I actually understand what it’s like to be an eCommerce entrepreneur doing all the things and wearing all the hats. 

I created eCommerce Badassery so I could teach badass product-based business owners everything I learned along the way.

Jessica Totillo Coster | eCommerce & Email Marketing Strategist for Product-Based Business Owners
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