252. The Power of the Pivot & Trusting Your Gut Instincts with Vanessa of Taylor Made Polish

Vanessa has tried all the things. First, she focused on D2C through her website, which proved to be pretty difficult when the customer struggled to understand what her product was. She had a private label division, then she ventured into wholesale, and now she’s circling back to building up the eCommerce side of her business.

Along the way, she’s learned a ton of lessons, some of them hard, some of them expensive, but it has all brought her to the place she is today, which is with a successful business that runs like a well-oiled machine, gives her time to focus on her family, and still has so much room to grow. I loved catching up with her to hear how her business and outlook have changed over the last three years and the power that comes when you start trusting yourself and your instincts.

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Taylor Made Polish’s mission is to provide elevated clean beauty products and experiences.

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Jessica Totillo Coster your eCommerce & Email Marketing Strategist

Hi, I'm Jessica

eCommerce & email marketing strategist with 25+ years in retail, including running a 7-figure store as the only employee. I teach product-based business owners how to do less and make more.

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About the Author

Jessica Totillo Coster

Jessica Totillo Coster is an eCommerce and email marketing strategist for product-based business owners. She spent 25+ years in retail, including three years as the sole employee running a 7-figure eCommerce store, where she generated $300K+ per year from email alone. Before that, she built a brick-and-mortar boutique that hit $650K in its first year. She founded eCommerce Badassery to teach store owners the strategies that actually create move revenue and profit… not more tactics to pile on. Her flagship course, Email Badassery, walks students through building a full suite of automated email flows that drive consistent sales without the burnout. Members looking for ongoing support join The Lounge, her membership community where she helps established store owners pinpoint the exact metric worth focusing on next and gives them the strategy to make progress. Her philosophy: do less, make more.

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