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290. The State of the Product Industry & What You Should Be Focusing on with Katie Hunt

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Wholesale strategist Katie Hunt joins us to review the results of the 2024 State of the Product Industry Survey. We dive into the results of the survey, our biggest takeaways, the mistakes we see most product-based business owners making, and how to fix them.

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EPISODES & LINKS MENTIONED

255. Why Big Teams & Big Revenue Don’t Equal Big Profits

274. The Power of Profit Goals & Why They Matter with Ciara Stockeland

271. Why It’s Okay to Have a Boring Business

256. How to Market Your Product-Based Business in 2024 with Katie Hunt

51. Getting Your Product On Store Shelves: How to Wholesale with Katie Hunt

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Jessica Totillo Coster your eCommerce & Email Marketing Strategist

Hi, I'm Jessica

eCommerce & email marketing strategist with 25+ years in retail, including running a 7-figure store as the only employee. I teach product-based business owners how to do less and make more.

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Hey Babe

I'm Jessica

After 20+ years in retail, owning my own brick + mortar boutique, and spending 3 years as the ONLY employee of a 7-figure eCommerce store…

I actually understand what it’s like to be an eCommerce entrepreneur doing all the things and wearing all the hats. 

I created eCommerce Badassery so I could teach badass product-based business owners everything I learned along the way.

More About Me
Jessica Totillo Coster | eCommerce & Email Marketing Strategist for Product-Based Business Owners
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About Our Audience

  • eCommerce business owners selling a physical product on their own website (Shopify + Klaviyo users)
  • Soloprenuers or less than 25 on their team
  • All revenue ranges, up to multi 7-figures
  • Mostly female

Who We're Looking For

  • Subject matter experts in eCommerce & Physical Product Marketing (ex. Social Media, Public Relations, Website Conversion, Copywriters)
  • Apps or SaaS platforms that can share marketing strategies that work even without their product.

Who We're NOT Looking For

  • Strategies to build ONLY a marketplace business
  • Strategies for building service-based businesses or SaaS Platforms
  • Agency owners who only work with large budget businesses
  • Service providers for coaches or consultants